ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. B2B content will become more customized. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Leyla Arsan (@leyla_a) July 1, 2016. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”.

Tourism 150

Tourism Employee Web Travel 150

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

JUNE 13, 2017

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Early posts on Marketing AI Institute’s blog. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Go outside-the-box with your content marketing. Katherine Doble is Director of Digital and Branding at Miami-based Schwartz Media Strategies. Get our free white paper today!

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 3) How marketing is organizing to tackle goals and challenges. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Shift Communications

JANUARY 25, 2016

Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool.

Content Marketing 60

Content Marketing System Google Data 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 40

Blogging Strategy How To Writing 40

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Simply stated this in good keeping with proper sales and marketing alignment. Additional recommended reading: Anecdote: How to Define a Market Opportunity.

B2B 115

B2B Marketing How To Survey 115

PR 20/20

FEBRUARY 29, 2016

Are you struggling to recruit and train a modern marketing team ? Drive digital marketing transformation in your organization? Adapt more quickly to an exploding marketing technology landscape ? Prove marketing ROI to the executive team? Marketing technology assessment template. >> Interested?

Resources 40

Resources Marketing Technology Strategy 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016.

Content Marketing 105

Content Marketing B2B Marketing Survey 105

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” Learn from your results then utilize these lessons to strengthen your strategy over and over again. Marketing Analyst, Marketing Technology. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60

Sword and the Script

OCTOBER 15, 2016

Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? In Content Marketing, Marketers Might be Losing Their Way. Perhaps it’s just not culture that eats strategy for breakfast, but also history.

Advertising 60

Advertising Advertising Print Interviews 60

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. I’m well aware that for now and presumably the next few years video will be essential to social strategies, however, that said I think the potential for audio to takeover may be creeping up on us without many noticing.

Video 38

Video Social Media Media Google 38

Beyond PR

AUGUST 25, 2016

“You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. Your content needs to provide value to the reader—be it fresh insight, entertainment or problem solving.”. Nobody will watch.”

Storytelling 40

Storytelling Brand Branding Wireless 40

Shift Communications

DECEMBER 15, 2015

The major caveat of Vine is that there is a growing flood of visual content. Video traffic is predicted to comprise 55% of internet traffic by 2016. In order to capture your audience’s attention, your overall goal should be to push the creative envelope while conducting the strategies listed above. Do you like to measure?

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Marketing Charts: What the Most Influential B2B Vendors Are Doing to Win Business. Hudnall’s Huddle: Does Brand Strategy Matter?

B2B 62

B2B Marketing Survey Study 62

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. Here’s what I’ve learnt: 28 Observations for Would-Be PR Solo PR Businesses. Or so the thought process goes.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

DECEMBER 6, 2016

Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What if the creation of content was suddenly the responsibility of a machine, not a marketer?

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PR Conversations

MAY 24, 2016

Anyone looking to climb the traditional career ladder undoubtedly will need to change companies, if not countries, in pursuit of a hierarchical progression in 2016 and beyond. Radical changes needed to address career issues.

Publicity 41

Publicity Agency Study Mobile 41