Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Improved Search.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it. Dan Brennan.

Product Launch 74

Product Launch Pitching B2B Analytics 74

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Brand Branding Community 48

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Brand Branding Community 48

Shift Communications

DECEMBER 15, 2016

I came across Thomas, and knew he would be a great contact to reach out to given his previous coverage of home tech products similar to Blink. After initial interest off of a security pitch I sent via email, I stayed in touch with Thomas for all future company and product announcements, and sent him a Blink system for review.

Print 60

Print Media Travel Wireless 60

Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 40

Report Measurement Software Analytics 40

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Once the final product is tested and released, PR professionals can begin pitching it. What does the future hold for public relations professionals? What should we be keeping an eye on? Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. First designing and programming the initial product. The below presentation gives a visual overview of the process we used to find product-market fit. Highlights Bootstrapped to 7 figures annual recurring revenue. Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung.

Software 78

Software Banking Resources Government 78

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. Both vertical markets have a heavy emphasis on B2B and usually complex products. The post PR Salary: What’s a PR Pro Worth in 2016? CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

PR in High Definition

APRIL 30, 2024

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. The pink tax is the theory that products sold to women are marked up at a higher price – if you were to Google shampoo for men and then shampoo for women, for instance, there’s a noticeable difference in the average price.

Privacy 62

Privacy Energy Technology Financial 62

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. You don’t have to necessarily create brand new content to get on the 2016 trend, but instead, repurpose pieces you’ve already created. Consider repurposing your product how-tos or overviews into videos.

Video 40

Video Marketing Mobile YouTube 40

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show. PRO Tip: If you are announcing a new product or service before the show, create excitement to see it at the event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Agility PR Solutions

JANUARY 7, 2020

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? According to the […]. The post Coke fights back against allegations of dishonest marketing appeared first on Agility PR Solutions.

Marketing 117

Marketing Analysis Journalism Internal 117

Waxing UnLyrical

APRIL 22, 2016

A2: People want to know those who truly use the products. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

JULY 10, 2017

A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media. A lackluster personality profile.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. Crowdfunding.

Company 222

Company Trade Shows How To Product Launch 222

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. I recently sat down with her to discuss MultiVu’s latest PR Daily and Hermes Creative awards and asked what it takes to find a winning video production partner.

Video 40

Video Creativity Resources LinkedIn 40

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. How has PR Changed?

Blogging 114

Blogging Software B2B Survey 114

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.

Brand 208

Brand Branding Consumer Transportation 208

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Industry 0

Industry Communications Software Hotels 0

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. companies that have web presences in Europe or market products there.

Ethics 249

Ethics Data Privacy Policies 249

Sword and the Script

SEPTEMBER 3, 2020

What if you disagree with a brand’s public position but the product is, more convenient, less expensive, or higher quality – are you more or less likely to buy? This share has risen 18 percentage points since the Center first asked this question in the summer leading up to the 2016 presidential contest and 9 points just in the past year.”

Survey 117

Survey Social Media Brand Branding 117

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

The Resolution Blog

APRIL 10, 2016

— Brigid Gorham (@BrigidGorham) April 5, 2016. But of course our commitment to continually improving the product means we need to ensure we’re covering the infrastructure & team costs for this. From April the 19th 2016 we’re launching a new set of pricing plans for new customers.

Course 120

Course Local Tools Agency 120

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress. Met office: #nameourstorms.

Social Media 28

Social Media Viral Film Media 28

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Capossela says he believes that every company will become a software company in one way or another and they need to figure out how to digitize their products. transform products.

Digital PR 113

Digital PR Software Strategy Leadership 113

ImPRessions - Crenshaw Communications

MAY 18, 2018

Others are loyal because of a good experience with product quality or customer service. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But sometimes a company lacks a true differentiator when it comes to its product or service.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

The 2016 election has caused angst for just about anyone, from bankers to schoolteachers, but PR people have a particular challenge because we spend so much time trying to get our clients’ stories in the news. Time to quietly pull back on a mediocre product? Here are some of the best tips. Can your clients be part of the story?

Policies 204

Policies Software B2B Report 204

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. It often makes studying more productive.

Exercises 97

Exercises Software Employee Training 97