Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?”

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

DECEMBER 16, 2015

The shift to digital requires research specialists and data scientists to analyse and interpret the vast quantities of information required for effective communication and campaign planning; creative strategists to come up with channel agnostic idea; editorial and design specialists to produce creative content; community managers to engage with brand (..)

Case Study 120

Case Study Agency Creativity Study 120

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. This may not be true for Instagram, where multiple hashtags are often used and add more thorough context to posted images. Sites like Facebook and LinkedIn don’t share this utility with the others.

How To 120

How To LinkedIn Instagram Twitter 120

PR News

JULY 22, 2016

They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Brand Branding Community 48

PR News

JULY 22, 2016

They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Brand Branding Community 48

PR in High Definition

OCTOBER 11, 2016

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We’ve have been honoured to help with media relations for Byte Night this year, working to raise awareness amongst the technology community, who have long been staunch supporters of the cause.

Pitching 48

Pitching Course Community Technology 48

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. As independent pros, professional development is vital to keeping our skill sets fresh. Thank you!

Conference 40

Conference Crisis Community Crisis Communications 40

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

NOVEMBER 21, 2016

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Community Banking Advertising 40

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

JANUARY 14, 2016

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What questions/issues would you like to see Solo PR address in 2016?

Leadership 40

Leadership Community Trends Communications 40

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders.

Measurement 40

Measurement Community Facebook LinkedIn 40

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 223

Ethics Automotive Technology Conference 223

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. JasonFalls @TbroOnline @shonali you haven’t met my best friend @pre_me.

Marketing 40

Marketing Nonprofit Measurement Banking 40

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. Rodriguez is president and CEO of Vanguard Communications , a public relations and social marketing firm in Washington, D.C.,

Nonprofit 195

Nonprofit Financial Community Leadership 195

Waxing UnLyrical

OCTOBER 28, 2016

If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the things I did in October 2016. That’s why I created the Social Media Professor’s Community Group on Facebook.

Community 49

Community Social Media Education Media 49

Solo PR Pro

MAY 24, 2016

We are thrilled to announce that once again, Solo PR Pro has teamed up with with the Florida Public Relations Association (FPRA) Conference for our main event activity for 2016 and registration is now open! The FPRA Conference will be August 7-10, 2016, in Tampa Bay, Florida, and registration is now open. About FPRA.

Conference 41

Conference Hotels Local Community 41

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Read more.

Twitter 281

Twitter System Community Healthcare 281

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

PRSay

SEPTEMBER 30, 2016

On September 20, 2016, members of the local public relations community joined together to honor those communicators for all they did in the immediate aftermath of the Pulse nightclub shooting during an event entitled “Heroes Among Us.” In addition, Lee Forrest Design donated white roses for each of the heroes among us.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

On September 20, 2016, members of the local public relations community joined together to honor those communicators for all they did in the immediate aftermath of the Pulse nightclub shooting during an event entitled “Heroes Among Us.” In addition, Lee Forrest Design donated white roses for each of the heroes among us.

Community 60

Community Local Government Television 60

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case.

Crisis 64

Crisis Ethics Financial Conference 64

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Meeting Comparison Banking 40

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Frankly, I’m exhausted as they took us on a wild ride.

Facebook 120

Facebook Journalism Local Google 120

Deirdre Breakenridge

JULY 7, 2016

” How are Millennials finding work in 2016? ET, the #PRStudChat community gathers on Twitter to discuss the topic of Millennials in the Workforce. Our community will share insights on: Why are graduates having trouble finding work with a future? It makes up about 40 percent of the unemployed in the U.S.”

Twitter 202

Twitter Education Film Community 202

Waxing UnLyrical

JUNE 24, 2016

Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. cont) #amecsummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

JUNE 3, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? That next spring I started this blog, largely as a means of professional development.

Blogging 113

Blogging Software B2B Survey 113

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready?

Community 150

Community Twitter Corporate Groups 150

PRSay

FEBRUARY 24, 2021

Kaiser GKC-PRSA Memorial Scholarship Fund at the Greater Kansas City Community Foundation for undergraduate college scholarships. She died in 2016 at age 98. Wells Award for leadership in journalism for people of color. To donate to the scholarship fund, click here. Greg Beaubien is a frequent contributor to PRSA publications.

Newspapers 96

Newspapers Fashion Leadership Journalism 96

Melissa Agnes

MARCH 15, 2018

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history. I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145