Infographic: How Journalists Use Social Media in 2016


As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

How to Influence People Effectively With Social Media


We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

Trending Sources

How to Create a Social Media Content Calendar


When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

How To Monitor Social Media Like a Boss


Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media


Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social Media Influencers: The Ultimate Partners for Your Brand


Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story.

Are You Juggling Too Many Social Media Sites?


Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? When social media first took off, you were quick to embrace any and every new network that came out.

Personal Versus Private in PR and Social Media


As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

What Are Your Social Media Marketing Resolutions for 2016?


I challenge you this year to do so, starting with your social media marketing. If you’re complaining about how you don’t have any social media followers, look at your frequency and consistency. You don’t have to be on social 24/7 to have a steady stream of content.

How Effectively Does Social Media Drive Word-of-Mouth?


A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

Do These Mistakes Keep You From A Bigger Social Media Budget?


There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

The Evolution of Multimedia Across Social Media


For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. Social is in the moment.

The Top 50 Social Media Influencers on Twitter


As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

5 Types of Social Media Shares (and How Often to Post Them)


When it comes to a successful social media campaign, diversity is key. Here are the best types of social media shares to add to your mix. This should be a pretty substantial component of your social media content, up to 45 percent or so.

5 Tips for Building Social Media Ambassador Programs

Ron Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. Joining us will be a our special guest, Shonali Burke , ABC, who is a well-known social PR strategist, speaker and educator. It’s time to ring in the New Year with #PRStudChat!

5 Offline Marketing Tactics That Boost Social Media Engagement


Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

Five Ways Social Media Makes your Planning Process More Strategic


Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. The Social Media Strategy Wheel. Good Planning Includes Social Media.

5 Steps To Good PR From Social Media Complaints

ImPRessions - Crenshaw Communications

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Here are five ways to turn social media complaints into positive PR.

Are PR and Social Media Already Inseparable?

Shift Communications

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. Where does traditional media fit in? Keep up with your own social media channels. Short answer?

How A Holistic Approach to Social Media Can Improve Brand Performance


Until mid-2015, each MGM Resorts International property managed its own social media and content. Then, they brought all social media and content together under the direction of their new Vice President, Social Media and Content, Beverly Jackson.

How To Use Hashtags More Effectively in 2016


And this noise impacts the capability to use hashtags to communicate and market to an intended audience using social platforms. Because we perceive social benefit, we also perceive social cost, and this is why contextual hashtags may not be the best way to communicate.

Why NOT Listening on Social Media Could Cost You Your Business


That’s the danger of not listening on social media to what’s being said about your brand. Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse.

Adapting Strategies for Effective Storytelling in the Social Media Era


With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Best Practices in Social Media Content


Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Nearly 80% of social media is now consumed on mobile devices.

My top 10 social media campaigns of 2016

Norton's Notes

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016.

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7 Takeaways from Mindful Social Media Marketing [Book Review]

Sword and the Script

It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing. 7 Takeaways from Mindful Social Media. Social media marketers will find it useful in-flight reading on your next business trip.

6 Best Practices for Social Media Promotion


With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Best Practices Featured promotions social media

Keys to conquering social media in 2017

PR Daily

Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies.

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Despite its membership issues, LinkedIn remains a strong social network for professionals. LinkedIn Marketing Metrics Social Media Strategy

Blaming Social Media is Always Bad PR


Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social networks have taken the world by storm.

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Twitter Engagement Actually Translates into Votes


28, 2016. Donald Trump held 79 percent share of voice between February 2016 and Election Day. The conversations on social media almost always discussed scandals and issues. Social polling works.

5 Social Media Trends from #SMMW16


That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions.

Social Media Marketing: 7 Signs You’re Doing it Right

Social PR Chat

What happens when you get a group of social media marketing experts and ask them the exact same questions? Social PR Secrets author, Lisa Buyer chimes in with nineteen other Social Media Marketing field experts for a mashup of love and likes.

Tips for writing cleaner social media copy

PR Daily

When was the last time you read social media post that contained an error? On social media. Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts.

Social media's influence on modern PR

PR Daily

Use Twitter to keep tabs on what clients, competitors, friends, media or influencers tweet about. RELATED: Turn your social campaign into an award-winning social campaign. This makes it an ideal platform to post media releases, announcements, podcasts and articles.

Branding rules for social media managers

PR Daily

How a brand is perceived online has a lot to do with its presence on various social media platforms. What can you do to ensure success when integrating social media into your next marketing endeavor? Facebook’s audience is the largest of any social media channel.

4 Ways to Find the Right People to Follow on Social Media


Is your social network limited to people who are actually likely to be interested in what you share, or does it encapsulate anyone and everyone who comes across your path? With social media, quality over quantity is really the best strategy. Find Social Influencers.