Infographic: How Journalists Use Social Media in 2016


As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

How to Influence People Effectively With Social Media


We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media


Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

Do These Mistakes Keep You From A Bigger Social Media Budget?


There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

Use Your Class to Get a Job in Social Media

PR Expanded

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Debate Produces Good Moment for Clinton Campaign on Social Media


Capturing that attention online is an important signifier of support, and last night Clinton’s campaign showed signs of life on social media. This is a rare moment for Clinton’s campaign which has been dwarfed on social media by supporters of Donald Trump’s campaign.

Personal Versus Private in PR and Social Media


As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

What Are Your Social Media Marketing Resolutions for 2016?


I challenge you this year to do so, starting with your social media marketing. If you’re complaining about how you don’t have any social media followers, look at your frequency and consistency. You don’t have to be on social 24/7 to have a steady stream of content.

5 Tips for Building Social Media Ambassador Programs

Ron Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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#FeelTheBern is Election 2016’s Top Hashtag


If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. One reason his social share of voice data beats pollster data is so many of his supporters are engaging online. Featured Trends 2016 presidential election social media

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Social Media Marketing for Complete Beginners


When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. What is the impact of social media engagement on the business?

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Social media can open new doors and might even land you that dream job or connection. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same.

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips.

How To Use Hashtags More Effectively in 2016


And this noise impacts the capability to use hashtags to communicate and market to an intended audience using social platforms. Because we perceive social benefit, we also perceive social cost, and this is why contextual hashtags may not be the best way to communicate.

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The Evolution of Multimedia Across Social Media


For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. Social is in the moment.

Twitter Engagement Actually Translates into Votes


28, 2016. Donald Trump held 79 percent share of voice between February 2016 and Election Day. The conversations on social media almost always discussed scandals and issues. Social polling works.

How Effectively Does Social Media Drive Word-of-Mouth?


A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

How Social Media Changed Communication


Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time.

Social Media Influencers: The Ultimate Partners for Your Brand


Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story.

2016 PRTech Awards Recap


Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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6 Best Practices for Social Media Promotion


With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Best Practices Featured promotions social media

Taking Your Social Media to the Next Level: 6 Experts Weigh In


You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. It looks like 2016 is the year of the video.

What Goes in a Social Media Promotion Plan?


So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Top Skills for 2016 from LinkedIn

The Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage.

6 Steps to a Scintillating Social Media Presence


These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Look around and you’ll realize that the top social networks are all image-driven.

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

4 Essential Shares for Your Social Media


I see a lot of social media streams with the same types of content over and over, usually self-promotional shares of content. A better strategy — and one that will attract more social media followers — is to include a mix of shares and updates.

Social media and search won the 2016 US elections

PR in High Definition

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election.

5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Be on the lookout for these 5 social media trends in 2016: .

5 Steps To Good PR From Social Media Complaints

ImPRessions - Crenshaw Communications

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Here are five ways to turn social media complaints into positive PR.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. Joining us will be a our special guest, Shonali Burke , ABC, who is a well-known social PR strategist, speaker and educator. It’s time to ring in the New Year with #PRStudChat!

What PR Can Learn From The 2016 Election

ImPRessions - Crenshaw Communications

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. The pace of the coverage and social media amplification is dizzying and even exhausting for close observers, but it’s also instructive.

Even More Social Media Experts Weigh In with Top-Notch Advice


Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two!

The Trump-Clinton Enthusiasm Gap is Real


Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump. 10, 2016), Cision has found that Donald Trump’s supporters share 657% more posts than supporters of Hillary Clinton.