Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

Debate Produces Good Moment for Clinton Campaign on Social Media

Cision

Capturing that attention online is an important signifier of support, and last night Clinton’s campaign showed signs of life on social media. This is a rare moment for Clinton’s campaign which has been dwarfed on social media by supporters of Donald Trump’s campaign.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

What Are Your Social Media Marketing Resolutions for 2016?

Cision

I challenge you this year to do so, starting with your social media marketing. If you’re complaining about how you don’t have any social media followers, look at your frequency and consistency. You don’t have to be on social 24/7 to have a steady stream of content.

5 Tips for Building Social Media Ambassador Programs

Ron Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. b2b social media

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Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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#FeelTheBern is Election 2016’s Top Hashtag

Cision

If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. One reason his social share of voice data beats pollster data is so many of his supporters are engaging online. Featured Trends 2016 presidential election social media

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Use Your Class to Get a Job in Social Media

PR Expanded

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. What is the impact of social media engagement on the business?

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

How To Use Hashtags More Effectively in 2016

Cision

And this noise impacts the capability to use hashtags to communicate and market to an intended audience using social platforms. Because we perceive social benefit, we also perceive social cost, and this is why contextual hashtags may not be the best way to communicate.

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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Social media can open new doors and might even land you that dream job or connection. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same.

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips.

Twitter Engagement Actually Translates into Votes

Cision

28, 2016. Donald Trump held 79 percent share of voice between February 2016 and Election Day. The conversations on social media almost always discussed scandals and issues. Social polling works.

2016 PRTech Awards Recap

AirPR

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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The Evolution of Multimedia Across Social Media

Cision

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. Social is in the moment.

How Effectively Does Social Media Drive Word-of-Mouth?

Cision

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Myth #4: You Need to Be On Every Social Network.

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Social Media Influencers: The Ultimate Partners for Your Brand

Cision

Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry? It’s time to vanish that thought and integrate social media into your marketing. b2b social media

6 Best Practices for Social Media Promotion

Cision

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Best Practices Featured promotions social media

Top Skills for 2016 from LinkedIn

The Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage.

Taking Your Social Media to the Next Level: 6 Experts Weigh In

Cision

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. It looks like 2016 is the year of the video.

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

What Goes in a Social Media Promotion Plan?

ReimaginePR

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Peg Fitzpatrick Talks Social Media Strategy Tips #SMM

Social PR Chat

Peg Fitzpatrick is the co-author of The Art of Social Media and a social media strategist for brands like Canva, Google, and Audi. Here is her interview with Lisa Buyer : Social Media: A Fast-Paced World. And if social is changing, so is strategy.

6 Steps to a Scintillating Social Media Presence

Cision

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Look around and you’ll realize that the top social networks are all image-driven.

How Social Media Changed Communication

5W PR

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard! Set any reservations about social media marketing aside for a moment and hear me out.

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4 Essential Shares for Your Social Media

Cision

I see a lot of social media streams with the same types of content over and over, usually self-promotional shares of content. A better strategy — and one that will attract more social media followers — is to include a mix of shares and updates.

What PR Can Learn From The 2016 Election

ImPRessions - Crenshaw Communications

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. The pace of the coverage and social media amplification is dizzying and even exhausting for close observers, but it’s also instructive.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. Joining us will be a our special guest, Shonali Burke , ABC, who is a well-known social PR strategist, speaker and educator. It’s time to ring in the New Year with #PRStudChat!

5 Steps To Good PR From Social Media Complaints

ImPRessions - Crenshaw Communications

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Here are five ways to turn social media complaints into positive PR.