Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

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Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . About Critical Mention.

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Television Radio Analytics YouTube 80

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. In 2016, the No.

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Communications Television Transportation Study 206

Deirdre Breakenridge

OCTOBER 21, 2019

The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! And I promise, there will be no Season 4 spoilers in this post!)

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Social Media Film Construction Television 268

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up. Break Down Silos.

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Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.

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Television Radio Measurement Facebook 100

PRSay

AUGUST 10, 2020

No computer, phone, smartwatch, television or music. He also served president of PRSA’s Oregon Chapter in 2016. It’s a time in which we can process our thoughts with few interruptions. When was the last time you brainstormed an idea with as few distractions as possible? How novel, right? Photo credit: somko drimko.

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Exercises Television Meeting Energy 176

The Stalwart Blog

JUNE 23, 2016

This included a prime-time, nationally televised spot applauding the Cavaliers’ victory on behalf of the entire state of Ohio, as well as limited edition shoes and apparel honoring LeBron, and various signage around the city of Cleveland — including this giant banner outside the Cavaliers’ arena. Ernie Keebler (@KeeblerElves) June 21, 2016.

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Cision

OCTOBER 13, 2016

Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent never had cable in the first place. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts.

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Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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Brand Branding YouTube Social Media 252

Konnect Agency

NOVEMBER 14, 2022

TikTok originally launched in 2016, but the skyrocket to popularity came during the onset of the global pandemic in 2020, when people around the world found themselves with considerably more downtime. Influencer Marketing Agency Breakdown of Video Content Evolution.

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Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. My hero is… Shonda Rhimes for making amazing television and changing the media landscape. I laugh most at… Portlandia.

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PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL.

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Television Writing Storytelling Video 94

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. We’re No Longer Reaching in the Dark.

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ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

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Airlines Reputation Journalism Crisis 180

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television.

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ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia. Here are some of the most relevant trends for PR. The lines will cross in the coming months, which was inevitable, so the news is symbolic. Gaming just won’t die.

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The Stalwart Blog

OCTOBER 13, 2016

To help recount the emotion of that particular moment and set the stage for the sneaker’s release, Nike ran these short, documentary style commercials on television and across its social channels: Shattering expectations. A video posted by Jordan (@jumpman23) on Sep 29, 2016 at 9:06am PDT. Bravo, Nike.

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Television Video Brand Branding 60

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The rise of ad blocking was the story of Meeker’s 2016 report. Here’s an inflection point worth noting. 7 Consumers take continue to take control with ad blockers.

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. Guthrie eloquently conveyed her conflicting personal emotions while being respectful to those who had come forward to end her colleague’s career.

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Crisis Management Crisis Airlines Viral 149

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

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YouTube Advertising Advertising Television 28

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. For instance, Samsung launched their new Galaxy Note 7 phone in August 2016.

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The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. It’s sad in many respects. This is only the beginning. Here’s why.

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ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. So, when we read that the championship adds at least $300 million to the value of the Cubs, based on the incremental marketing, ticket and television income, we say it couldn’t happen to a nicer bunch of guys.

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Construction Journalism Tourism Local 120

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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Content Marketing Marketing Television Film 60

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. We’re looking forward to 2016 when we launch This New Product Which We have Exclusive Rights To. Over the 2016 summer I plan to post a little more regularly. Thank you for a great 2015!

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The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 I surmise that we will see a flattening of the league’s growth in the early 2020’s when its television contracts come up for renewal.

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Brand Branding Television Measurement 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. You now have a different, more exciting challenge. Changing Habits. Organic content is PR.

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PRSay

MARCH 22, 2017

Aside from presenter errors, a lot can go wrong on live television. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook.

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Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 2 Over the top television. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

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Report Communications Analysis Television 100

Mark My Words

FEBRUARY 15, 2021

She has gone on to become the most famous and successful GBBS winner to date, thanks to her many television appearances and prolific output of cookbooks, children’s books, and novels. In addition to her frequent television appearances, she’s written four children’s books, five cookbooks, three novels, and a memoir.

Television 60

Television Radio Travel Report 60

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.

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Publicity Marketing Google Radio 84

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 population , spending more time with television, magazines and radio. African Americans make up roughly 12 percent of the U.S. population and like many other ethnic groups have experienced population growth recently. Last year, the U.S.

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Television Education Groups Community 72

wiredPRworks

SEPTEMBER 3, 2018

Of the top 100 films in 2016, only 34 had a woman lead or co-lead. While in school, she was selected as the General Manager of Trojan Vision, heralded as the Best College Television Station in the World. Currently based in Los Angeles, Brooksbank is the writer of several feature films and a television pilot.

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Film Television YouTube Video 75

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

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Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60