How to Measure PR Effectively

The Proactive Report

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

2016 Challenges and Opportunities in PR Measurement

SeeDepth

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? By Seedepth.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016.

Measurement Month: The Barcelona Principles

SeeDepth

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. They recognize and encourage that goal setting and measurement are fundamental to success. Are the Principles Only About Measuring PR? By Seedepth.

Why Measuring Input Is as Important as Measuring Outcomes

AirPR

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. PESO measurement! On the most useless way of measuring engagement: A5: Measuring engagement by “shares” alone. measurepr A5 Measuring quantity of hits, impressions, views, etc.,

#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. So much has been going on, with all the travel… more on that soon!

Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results. Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results.

In #PR This is all You Need to Know in 2016

PR Expanded

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1.

Vet Media Agencies With These 5 Measurement Questions

AirPR

Musings marketing measurement measurement PR measurementA few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. On January 19th, Shonali and our community will share insights on how to move forward in 2016, with a solid PR strategy in place. Measurement needs to be built-in.

New PR Measurement Tactics

The Proactive Report

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. SOCIAL MEDIA MEASUREMENT.

#measurePR Recap (August 2016): Measuring Multimedia

Waxing UnLyrical

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Heidi Sullivan (@hksully) August 9, 2016.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why.

Up Your PR Game Using BuzzFeed’s Measurement Mindset

AirPR

Industry Insights & Trends BuzzFeed content content world Dao Nguyen impressions Mathew Ingram pageviews PR PR measurement public relations

3 Ways to Measure Brand Sentiment Effectively

Cision

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. You need to have something to measure against.

#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small.

Storytelling, PR, and Measurement

Waxing UnLyrical

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Best Practices Featured Google Analytics PR measurement

#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Aidan Lukomnik also had this to say: a2) Impressions in isolation are not a useful tool, especially since they’re “potential” and don’t measure actual views #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community.

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

3 Areas to Measure to Establish Thought Leadership

Cision

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. Best Practices Featured PR measurementYour audience is skeptical of your brand.

Learn From The Best In PR Measurement & Analytics

SeeDepth

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this!

The 2016 Guide to Measurement Vendors

Katie Paine's Measurement Blog

(Please note: This piece originally appeared as a free article in the late May 2016 edition of The Measurement Advisor newsletter.) The post The 2016 Guide to Measurement Vendors appeared first on Paine Publishing. The Measurement Advisor

It’s Measurement Month – Benchmark PR Success

SeeDepth

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” Too many executives enter a measurement effort without first taking this crucial step. By Seedepth.

3 Ways to More Effectively Measure ROI

Cision

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to attribute the results back to the bottom line. If you’re new to multi-touch attribution measurement, start with this model.

3 Tips for Building a Measurement Strategy

Cision

Here are three tips to help your brand set itself up for measurement success. Best Practices Featured PR measurementToday, consumers make an average of six to eight touches before they make a purchase. But do you know which one provokes action?

3 Ways Measurement Helps Brands Win Audiences

Cision

So what should your brand include in its measurement strategy ? Best Practices Featured PR measurementYour brand is not the only one targeting your audience.

Are You Making PR Measurement Mistakes?

Cision

One-third of public relations professionals still aren’t measuring the value of their work. Over a quarter (27 percent) of AMEC members work with a majority of clients who request their campaigns be measured by advertising value equivalency (AVE). Best Practices Featured PR measuremen

Top Trends From State of the Media 2016

Cision

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

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16 Reasons to Start an Email Newsletter in 2016

Cision

They can be measured. Will you implement an email newsletter in 2016 or refresh an existing one? Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That is, it’s not something on its deathbed or a zombie.

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Can You Measure ROI To The Dollar?

Cision

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was.

3 Ways To Shift Your PR Measurement Mindset

SeeDepth

So if you’re still just monitoring media and delivering clips, rethink your PR measurement. Here are three quick ways to shift your PR measurement mindset, below. The post 3 Ways To Shift Your PR Measurement Mindset appeared first on SeeDepth PR Analytics Platform.

Twitter Engagement Actually Translates into Votes

Cision

28, 2016. Donald Trump held 79 percent share of voice between February 2016 and Election Day. When you measure the conversations and tone of millions of conversations, you can come to a stronger sense of a population group’s moods, intention and motivators.

What You Missed at the 2016 Measurement Summit

Katie Paine's Measurement Blog

The post What You Missed at the 2016 Measurement Summit appeared first on Paine Publishing. How much did you enjoy this post? Commentary

5 Ways the 2016 Elections Have Changed the Future of Measurement

Katie Paine's Measurement Blog

The post 5 Ways the 2016 Elections Have Changed the Future of Measurement appeared first on Paine Publishing. The Measurement Advisor

#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens.

3 True Tales of Integrated Measurement, as Told at the 2016 Measurement Summit

Katie Paine's Measurement Blog

This year’s Summit on the Future of Communications Measurement focused on integrated measurement. The post 3 True Tales of Integrated Measurement, as Told at the 2016 Measurement Summit appeared first on Paine Publishing. The Measurement Advisor

Measuring the Value of PR Connections

SeeDepth

Measure results. But be sure that you are then measuring the outcome of this promise once you begin working together. The post Measuring the Value of PR Connections appeared first on SeeDepth PR Analytics Platform. By Seedepth.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. She will answer questions about PR measurement.