PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. As communications professionals, we should keep Swift’s approach in mind as we plan our own announcements.

Communications 137

Communications Film Radio Reputation 137

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

Communications 201

Communications Nonprofit Employee Local 201

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The post “Internal” PR: Takeaways for Summer 2016 appeared first on Crenshaw Communications. As this intern was packing up to leave today, he said his “career path was clear” and PR was it!

Internal 120

Internal International Exercises Ethics 120

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.

Communications 171

Communications Training Education System 171

Onclusive

DECEMBER 21, 2016

While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].

Industry 150

Industry Communications Education Strategy 150

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. The post 8 tips for health care organizations to foster better communication in 2016 appeared first on LTPR.

Communications 60

Communications Conference Journalism Trends 60

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. ” Communicators shouldn’t need to be data scientists to apply the power of data; the Cloud does the hard part for them. .”

Industry 0

Industry Communications Software Hotels 0

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Yet employee communications is correlated with business success. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136

Internal International Communications Employee 136

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. The post 10 Podcasts PR Pros Should Listen To appeared first on Crenshaw Communications.

Sports 332

Sports Radio Retail Advertising 332

Ronn Torossian

AUGUST 16, 2017

In early 2016, Edison Research published findings that of people 12 … READ MORE ». The post Podcasts Matter in Communication and as Part of a Marketing Mix appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s just about listening, so it offers something unique in your marketing mix.

Communications 150

Communications Marketing Travel Social Media 150

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. It aims to develop and understand content in an effort to deepen the connection between communicators and their audience. Here’s how.

Analytics 74

Analytics Google Data Analysis 74

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means.

Communications 48

Communications Brand Branding Community 48

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means.

Communications 48

Communications Brand Branding Community 48

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). What should you look for in 2016? In 2016, Smart Insights predicts that mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide.

Mobile 100

Mobile Retail Video Social Media 100

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Similarly, data-savvy businesses will push to marry insights with personalized communication at scale given the value personalized interactions hold in converting interest to dollars.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

DECEMBER 2, 2016

As 2016 winds down, we look forward to a new year to bring our clients the kind of coverage that continues to help them grow their businesses. cta] The post Earned Media Highlights from 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Mary McGuire. Account Manager.

Media 60

Media Mobile Trends Employee 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. In 2016, the No. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Vote Leave made use of every aspect of modern communications.

Communications 96

Communications Ethics Public Affairs Government 96

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Below are a few 2016 earned media highlights from the New York consumer team and the value each of them delivered to our clients.

Consumer 60

Consumer Media Analytics Travel 60

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 169

Communications Crisis System Healthcare 169

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Here’s the second half.

Storytelling 60

Storytelling Big Data Analytics Data 60

PRSay

NOVEMBER 5, 2021

Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016. Vanessa Otero is the founder and CEO of Ad Fontes Media. Illustration credit: skypicsstudio ].

Communications 176

Communications Journalism Advertising Advertising 176

Ishmael's Corner

JULY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. I’m with the seagull. As my Mom will attest, I wasn’t big on rules.

Storytelling 60

Storytelling Handbook Communications Blogging 60

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Sarah Huckins is a Program Associate at the US Water Alliance and a Master’s candidate at American University’s School of Communication. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. And this noise impacts the capability to use hashtags to communicate and market to an intended audience using social platforms. Hashtag where people contextually search.

How To 120

How To LinkedIn Instagram Twitter 120

PR in High Definition

DECEMBER 18, 2015

The post PR Predictions for 2016: The Farce Awakens? appeared first on Firefly Communications. Most of these will be either too dry, dusty or saccharine to stomach, with others jumping the shark and swinging their lightsabers purely for column inches. At Firefly […].

Communications 48

Communications Media 48