Rock the Status Quo

NOVEMBER 26, 2019

Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the same things. I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert.

SEO 130

SEO YouTube Travel Advertising 130

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. Broadcast outlets and publishers also report headwinds , though the views are mixed.

Comparison 296

Comparison Advertising Advertising Reputation 296

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . He has a passion for content writing, social media and SEO. When not working, he enjoys traveling and watching Sci-fi movies. Create a targeted meta tag.

SEO 102

SEO Film Advertising Advertising 102

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. Improved SEO and Online Presence Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website.

Strategy 62

Strategy Marketing SEO B2C 62

Contently - Strategy

AUGUST 25, 2020

While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. These upstarts heavy investment in content makes sense; it’s a playbook that top tech companies have used for years, and there’s also an incredible SEO opportunity at hand.

Healthcare 110

Healthcare Infographics Marketing Content Marketing 110

Critical Mention

AUGUST 22, 2019

Not to mention, video content on social media can travel from one person to another. Enhances SEO. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. It provides the opportunity for people to share your branded video to other colleagues, friends and followers.

Video 95

Video SEO Engineering Radio 95

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

SEPTEMBER 1, 2023

After a failed travel sales job for a ski resort, Chris self-taught himself SEO, and managed to get a job at a digital agency in London. He was also a Chairman at Optus Digital, where he built up the search-based digital agency to offices in London and Manchester.

Agency 71

Agency Leadership Training Big Data 71

Contently - Strategy

AUGUST 25, 2021

While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. These upstarts heavy investment in content makes sense; it’s a playbook that top tech companies have used for years, and there’s also an incredible SEO opportunity at hand.

Healthcare 65

Healthcare Infographics Marketing Content Marketing 65

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). More Categories -> Facebook Categories. Law, government, and politics.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

ReimaginePR

JUNE 15, 2020

Well, consider your business type and the kind of marketing materials you use: for example, a travel agency uses a lot of photos, videos, and other visual collaterals to market their services. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Contently - Strategy

MARCH 22, 2019

Marriott Bonvoy Traveler helps people travel and drives tons of bookings as a result. ”) to tactical channel marketing (SEO, Social, Paid, etc.). Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000. You see the same pattern with every content marketing success story.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Cision

MAY 12, 2017

Traditional media coverage is still great, but a strong online presence and SEO optimization are necessary. If I won the lottery, I would… travel the world and come up with a comprehensive financial plan so I don’t lose it all at once (working with financial advisers has taught me something!). I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

wiredPRworks

MAY 25, 2022

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. What you’ll hear about – Is Good Health the Key to Success in Life and Business?

Television 52

Television YouTube Pinterest Radio 52

Contently - Strategy

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Contently - Strategy

JANUARY 14, 2020

For Marriott, it’s the wonder of travel. For Moz, it’s SEO. These are the things you geek out over—the industry topics you debate at happy hour after that second whiskey, the things that get you excited to go to work on Wednesday mornings. These are the reasons your brand exists.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Cision

JUNE 19, 2017

She regularly provides her expertise to clients on SEO best practices and earned media pick-up. An avid traveler, she blogs on JustAShortWalk.com. Maureen Beard is a senior customer content specialist at PR Newswire, where she advises clients on creating intelligent and compelling content. Connect with her on LinkedIn.

Strategy 158

Strategy Marketing Media Consumer 158

Buzzstream

JANUARY 15, 2024

As mentioned, we used the BuzzStream tool to study more than 1,000 subject lines which were targeting a variety of topics such as finance, property, lifestyle, travel and entertainment. Our goal in this experiment was to identify the ideal subject line length, and the styles that journalists are most likely to engage with.

Case Study 83

Case Study Digital PR Study Tools 83

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. A well-rounded crop of links earned from related sites of all ranks creates a better profile. So how can you tell the difference?

Google 131

Google Banking Engineering Web 131

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations.

Community 40

Community Travel Pinterest Mobile 40

Solo PR Pro

JUNE 8, 2021

Nicole wore many hats there, managing everything from PR and social media to content development and SEO. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Mark My Words

FEBRUARY 10, 2021

PR is no different than space travel in having its own special jargon. We are mistaken if we think our clients want to hear about enhancing digital touchpointing in a competitive space to add SEO backlicking value. Despite what the sound bites strewn with termes d’art would have you believe, PR still comes down to a few basics.

Wikipedia 60

Wikipedia Film Radio Travel 60

The Resolution Blog

OCTOBER 13, 2015

Before simply targeting “travel" when working with a piece about the benefits of a tech-free vacation, we ask ourselves a series of questions that will help us pinpoint the different online audiences that would be naturally attracted to the topic: Who cares about this information?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google SEO Case Study Exercises 120

Cision

JULY 19, 2016

Today you have to worry about keywords and SEO to be effective, so it is important to keep up with changing technology and the necessary skills and knowledge to remain current and effective. My hobbies outside of work include…rescuing animals and enjoying my own, Shotokan (Japanese) Karate, trying new restaurants and traveling.

Real Estate 120

Real Estate Agriculture Local Technology 120

Shift Communications

AUGUST 10, 2015

Some examples of the chaotic environment would include companies in the the SEO space, or Android development, or organic foods. Try it now: without Googling, name a top SEO firm. Think about the travel industry. Name the #1 Android developer that you know of. Name a dominant brand of organic food.

Strategy 60

Strategy How To Transportation SEO 60

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target.

Pitching 62

Pitching Mobile Examples Study 62

Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives.

Company 62

Company Software Crisis Management Agency 62

Buzzstream

DECEMBER 15, 2021

Most people will know not to do a ‘best budget foods around the world’ concept for a luxury travel brand, but there’s often a grey area that can become a little questionable. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83