Contently - Strategy

MARCH 22, 2019

Marriott Bonvoy Traveler helps people travel and drives tons of bookings as a result. ”) to tactical channel marketing (SEO, Social, Paid, etc.). This challenge of mastering content throughout the customer journey is something I’ll be writing about all year—and talking about in a few weeks.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). More Categories -> Facebook Categories. Law, government, and politics.

Social Media 233

Social Media How To Insurance Insurance 233

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

JANUARY 15, 2024

The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts. As mentioned, we used the BuzzStream tool to study more than 1,000 subject lines which were targeting a variety of topics such as finance, property, lifestyle, travel and entertainment.

Case Study 83

Case Study Digital PR Study Tools 83

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone. If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target.

Pitching 62

Pitching Mobile Examples Study 62

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. 2) Backlinks are third-party validation.

Google 133

Google Banking Engineering Web 133

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations.

Community 40

Community Travel Pinterest Mobile 40

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google SEO Case Study Exercises 120

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Focus on the benefits of working with/buying from you.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

AUGUST 29, 2010

Assuming BYS did not brain me, and assuming I am on my way, I thought I’d leave you with seven great travel-oriented blog posts to whet your wanderlust. See, I love traveling. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. Off we go.

Travel 50

Travel Measurement Tourism Blogging 50

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. One of my career defining roles was writing the social media strategy for a prominent central bank. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google.

Interviews 28

Interviews SEO Banking Radio 28

Buzzstream

DECEMBER 15, 2021

Most people will know not to do a ‘best budget foods around the world’ concept for a luxury travel brand, but there’s often a grey area that can become a little questionable. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. Royal Dutch Airlines used to have an inefficient program for returning lost items to travelers.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. ” Everything travels so fast nowadays. Writing in 2010, Adrian nails it. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. Photo by: Susie Biehler.

Agency 105

Agency Travel SEO Nonprofit 105

Waxing UnLyrical

DECEMBER 31, 2010

I traveled a lot. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. And loved it. Wanna Subscribe? Shall We Tweet?

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

OCTOBER 12, 2010

When she’s not working with words, Lindsay enjoys baking (she’s known in many circles for her cookies), cooking, photography, wine and craft beer, traveling, blogging , and, most recently, running. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Training 85

Training Twitter Facebook Measurement 85

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. The person refused, because, as I later learned, they get paid for posting. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 71

Tools Blogging Pitching Google 71

Waxing UnLyrical

SEPTEMBER 30, 2010

He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL! Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 25, 2010

At the time, I was working for an organization headquartered in New York, so I traveled there frequently; as a result, I had a ton of reward points on Amtrak and various hotels. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? If you are in the U.S., Wanna Subscribe?

Hotels 89

Hotels Television Twitter Facebook 89

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 62

Tools Blogging Pitching Google 62

Waxing UnLyrical

OCTOBER 14, 2010

He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help?

Blogging 71

Blogging Twitter Creativity Facebook 71

Buzzstream

JANUARY 5, 2024

Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch. Simply toggle to the About tab.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

NOVEMBER 11, 2010

Mark as read Approve comment Jagan, Im so sorry for the late reply, Ive been traveling. Mark as read Approve comment Hello Shona, Thank you so much for writing this, I know it will have been hard to do. Yes, it was tough to write; I honestly didnt know where to begin, and it was emotional too. Wanna Subscribe? Shall We Tweet?

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. Now, you have to get on the boat and travel out of your island to visit wherever there is something happening. You may visit the places you feel comfortable with and are used to of, or you may just wander around.

Facebook 108

Facebook Twitter Blogging Social Media 108