Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

ReimaginePR

JUNE 15, 2020

Well, consider your business type and the kind of marketing materials you use: for example, a travel agency uses a lot of photos, videos, and other visual collaterals to market their services. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, “That goes for securing our own clients' data, as well!”. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Too many things, from coffee and animals to ballet and travelling. Tell me one interesting fact about you that you have never revealed on your blog? What is your area of specialism/industry?

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

JUNE 19, 2017

She regularly provides her expertise to clients on SEO best practices and earned media pick-up. An avid traveler, she blogs on JustAShortWalk.com. Maureen Beard is a senior customer content specialist at PR Newswire, where she advises clients on creating intelligent and compelling content. Connect with her on LinkedIn.

Strategy 158

Strategy Marketing Media Consumer 158

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. So, if somebody uses very bubbly language in their blog posts, lean into it. If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target.

Pitching 62

Pitching Mobile Examples Study 62

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations.

Community 40

Community Travel Pinterest Mobile 40

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. There's no such thing as a silly question on the Resolution blog! About Stella Bayles. Her work led the agency to grow net revenue by more than 80 per cent.

Google 120

Google SEO Case Study Exercises 120

Shift Communications

AUGUST 10, 2015

Some examples of the chaotic environment would include companies in the the SEO space, or Android development, or organic foods. Try it now: without Googling, name a top SEO firm. Think about the travel industry. Name the #1 Android developer that you know of. Name a dominant brand of organic food.

Strategy 60

Strategy How To Transportation SEO 60

Waxing UnLyrical

AUGUST 29, 2010

Assuming BYS did not brain me, and assuming I am on my way, I thought I’d leave you with seven great travel-oriented blog posts to whet your wanderlust. See, I love traveling. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Buzzstream

DECEMBER 15, 2021

Are they reputable or questionable blogs or studies? Most people will know not to do a ‘best budget foods around the world’ concept for a luxury travel brand, but there’s often a grey area that can become a little questionable. Is the data accessible? What sorts of sources currently exist? Adding value. Source: [link].

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Effectively here we’re taking an idea and applying it to a different topic or niche.

Digital PR 160

Digital PR Film Instagram Writing 160

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. Across the globe, 346 million people read blogs.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

SEPTEMBER 19, 2012

It is also fascinating to see volunteers across the globe helping this community grow… there are people who are involved in growing its social media presence, working on SEO, volunteers organizing local meet-ups regularly to build the community… all-in-all, this is the first such social network for sustainability that I have come across.

Social Media 83

Social Media Media Community Local 83

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. Tell me one interesting fact about you that you have never revealed on your blog? So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MARCH 23, 2016

With a keen interest in social media, she blogs regularly at In My Humble Opinion. reading and traveling. How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. While I learnt a lot in my day job at a PR agency, I learned even more via these chats.

Meeting 40

Meeting Communications Marketing Community 40

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Royal Dutch Airlines used to have an inefficient program for returning lost items to travelers. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. One publication or blog you read regularly is… Folio and PR Daily. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 68

Media Relations Media Insurance Insurance 68

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 31, 2010

I traveled a lot. Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And loved it. Amrit Pal S.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

OCTOBER 12, 2010

I wrote about how I got started running in my blog post entitled “On a Mission.” When she’s not working with words, Lindsay enjoys baking (she’s known in many circles for her cookies), cooking, photography, wine and craft beer, traveling, blogging , and, most recently, running. Oh, one other thing: my blog = my sandbox.

Training 85

Training Twitter Facebook Measurement 85

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? Mark as read Approve comment S- Okay, now youve given me a blog idea. Just why do I love Amplify so?

Facebook 108

Facebook Twitter Blogging Social Media 108

ZudePR

JANUARY 26, 2016

” Everything travels so fast nowadays. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead. It’s more about ethics ( theory, with practical examples) than the wide-ranging topics covered in this blog post.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Waxing UnLyrical

NOVEMBER 25, 2010

At the time, I was working for an organization headquartered in New York, so I traveled there frequently; as a result, I had a ton of reward points on Amtrak and various hotels. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks for visiting!If Wanna Subscribe?

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

SEPTEMBER 30, 2010

He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking.

YouTube 54

YouTube Video Measurement Print 54

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

DECEMBER 5, 2023

Good prospecting searches consist of two elements: Keywords , which will return a specific subject – examples include “motorcycle” “east asia travel”, and “frugal”. How would they pitch their blog to someone else in their niche?” For example, if a blog writes about your competitor or reviews a partner product, you’ll be alerted.)

Resources 103

Resources Analysis Infographics Examples 103

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle.

Blogging 54

Blogging Marketing Content Marketing B2B 54