Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. Improved SEO and Online Presence Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website.

Strategy 62

Strategy Marketing SEO B2C 62

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

ReimaginePR

JUNE 15, 2020

Well, consider your business type and the kind of marketing materials you use: for example, a travel agency uses a lot of photos, videos, and other visual collaterals to market their services. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Traditional media coverage is still great, but a strong online presence and SEO optimization are necessary. How can brands overcome this challenge? They have to take a proactive approach.

Financial 180

Financial Television Leadership Travel 180

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

The Resolution Blog

OCTOBER 13, 2015

Before simply targeting “travel" when working with a piece about the benefits of a tech-free vacation, we ask ourselves a series of questions that will help us pinpoint the different online audiences that would be naturally attracted to the topic: Who cares about this information?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. I believe that a barrier in our development could be down to the lack of honesty in what we do and don't know and the lack of sharing between practitioners and agencies.

Google 120

Google SEO Case Study Exercises 120

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Need a PR agency partner with digital savvy? So how can you tell the difference? The higher the number the more credible the site.

Google 133

Google Banking Engineering Web 133

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

AUGUST 10, 2015

Some examples of the chaotic environment would include companies in the the SEO space, or Android development, or organic foods. Try it now: without Googling, name a top SEO firm. Think about the travel industry. Name the #1 Android developer that you know of. Name a dominant brand of organic food. Christopher S.

Strategy 60

Strategy How To Transportation SEO 60

Waxing UnLyrical

AUGUST 2, 2018

Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Monika Jansen is Head Kick-Ass Copywriter and Strategist at Jansen Communications , a boutique marketing agency that specializes in copywriting and social media marketing. No clue what keywords you want to be found for?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Buzzstream

DECEMBER 15, 2021

I don’t know who’s behind it (agency or in-house team) and I/Root are in no way affiliated with whoever did it but the screenshot below is the very first part of the graphic you see. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

Norton's Notes

SEPTEMBER 3, 2015

Too many things, from coffee and animals to ballet and travelling. It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. Get your agency or team to commit to delivering against them. The biggest thing to remember is that no agency is successful as they look.

Interviews 28

Interviews B2B Blogging Real Estate 28

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MARCH 23, 2016

While I learnt a lot in my day job at a PR agency, I learned even more via these chats. reading and traveling. How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

Meeting 40

Meeting Communications Marketing Community 40

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Cosmoblogawards. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

ImPRessions - Crenshaw Communications

JULY 15, 2020

Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Renew relationships.

Reputation 221

Reputation How To SEO Guidelines 221

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. CLICK HERE TO FIND OUT HOW BURRELLES CAN HELP!

Social Media 92

Social Media Marketing Media Storytelling 92

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

NOVEMBER 26, 2018

In February the North East agency owner and CIPR President launched a special edition to mark 70 years of the NHS. Costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah as part of her personal commitment to the industry.

Publicity 76

Publicity SEO Education Community 76

Cision

JANUARY 10, 2018

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. Businesses should get in on them, too. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

Blogging 73

Blogging Twitter Facebook Measurement 73

Buzzstream

MAY 9, 2018

I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world. His guide – the Art of SEO – is widely considered one of the best books on SEO ever.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71