5W PR

OCTOBER 4, 2023

These campaigns can be shared through social media, press releases, webinars, and workshops. Utilizing social media platforms Social media is a powerful tool for spreading messages far and wide. Education and awareness campaigns Education is key in fighting stigma.

Strategy 88

Strategy Employee Education Resources 88

Maxim Behar

JANUARY 16, 2024

This comprehensive assessment covers a diverse spectrum of content generated by these experts, including articles, blogs, books, media interviews, panels, podcasts, social media engagement, videos, and webinars.

Groups 59

Groups Interviews Video Social Media 59

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. Durant was once handed a microphone during an interview.

Film 150

Film Communications Media Interviews 150

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. Don’t just focus on channels.

B2B 71

B2B Interviews Crisis Trade Shows 71

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. After all, many get our news through the networks these days.

Data 159

Data Media Software Viral 159

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Interviews 60

Interviews Storytelling Software Engineering 60

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Monitor social media. One of my most influential levers to pull is messaging and interviews,” she said.

Communications 188

Communications Brand Branding Crisis Communications 188

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Make the focus of the interview about their challenges or their expertise.

Survey 116

Survey B2B Marketing Interviews 116

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

Melissa Agnes

AUGUST 1, 2014

Free Webinar: Crisis Management in the 21st Century – Are You Ready? Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Treat Every Meeting Like a First Interview. So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Managing Crises with Visual Content. Via @SpinSucks.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Rock the Status Quo

NOVEMBER 12, 2014

Land them a speaking gig, webinar or podcast opportunity. For some strange reason, many PR professionals overlook speaking as a form of PR for their clients, and many don’t think of webinars and podcasts as PR placements – but both of them can be extraordinarily valuable. Google is your BFF for this.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience.

Digital PR 88

Digital PR Brand Branding Engineering 88

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. They’re also 17 percent more likely to follow a brand on social media. Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 65

Marketing Survey Study B2B 65

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar! Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools. This is a good thing!

SEO 120

SEO Web Writing Tools 120

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

NOVEMBER 11, 2015

Follow them on social media and share their content there. Learn how to leverage social to catch reporters’ attention. Sign up for Ian Greenleigh’s webinar! Comment intelligently on their articles. Connect on LinkedIn. That way, when you’re ready to pitch, they have an inkling of who you are.

Pitching 120

Pitching Newspapers Writing Local 120

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. Don’t miss this short interview about the SEMrush acquisition of Prowly. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 136

Instagram Technology Resources Employee 136

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events. Use the calendar to manage C-suite expectations.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Landis PR

JANUARY 24, 2022

The campaign involved a webinar, media relations effort and partnership with a major trade publication. Conducting these interviews also worked well as evergreen content that Altais could use for social media, marketing materials, etc. The results yielded hundreds of leads for our client.

Healthcare 52

Healthcare Video Pitching Examples 52

Solo PR Pro

APRIL 5, 2022

It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.)

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

NOVEMBER 14, 2022

We also participate in conferences so I spend some of my time working on presentations and webinars. Y ou can follow Bob on social media on Twitter & LinkedIn. Finish this sentence: If I am not reporting, I am … editing copy, planning coverage, scheduling test vehicles and working with contributors.

Automotive 81

Automotive Engineering System Media 81

Ishmael's Corner

MAY 19, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Storytelling 60

Storytelling Interviews Software Industry 60