Onclusive

NOVEMBER 8, 2023

Real-Time Monitoring: According to a recent study, an estimated, 328.77 They leverage advanced AI technology to collect real-time data and insights based on your criteria. The post What are the Best PR Coverage Trackers & How to Use them? million terabytes of data is created each day. appeared first on Onclusive.

How To 195

How To Tools Analytics Reddit 195

Business Wire

MAY 11, 2017

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. A lot of this can be attributed to the digital technological revolution and the speed with which communication now takes place between businesses, clients and the public.

Study 215

Study Marketing Journalism Advertising 215

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Sword and the Script

MAY 2, 2023

– along with perennial bedrocks like Spin Sucks and movers-and-shakers like Garrett Public Relations. * * * Have an interesting announcement from a PR technology vendor? Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>> PR Tech Sum No.

Pitching 125

Pitching Study Technology Report 125

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. That’s why you need to know how to measure sentiment. What Is Sentiment?

How To 133

How To Measurement Survey Analysis 133

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

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Case Study Marketing Software Technology 266

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. ” __. Want more blogs like this?

Pitching 81

Pitching Company How To Study 81

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. When should I enter awards?

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B2B Industry Company Case Study 295

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 141

Study Media Relations Media Measurement 141

Shift Communications

OCTOBER 18, 2022

For businesses looking to build a successful thought leadership strategy, here’s how to get started. If you’re thinking that talking about how a specific technology (aka your business product) will matter to a business audience, typically that is not thought leadership. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 59

Technology Web System Course 59

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. I wanted to understand the magic in those people, how they’re able to thrive in their work and not burn out.” What creates a sustainable, high performer today?

How To 80

How To Leadership Enterprise Groups 80

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

Social Media 233

Social Media How To Insurance Insurance 233

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

AUGUST 9, 2017

After working with Jobs at Apple in the ’80s, Andy has enjoyed a seemingly endless number of successful tenures at technology companies in the San Francisco Bay Area, with roles ranging from CEO, to CMO, to advisor. Thanks again, Andy, for inspiring a healthy dialogue about how sales and PR can work together more fluidly.

How To 220

How To Report Company Marketing 220

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 52

Technology Web System Course 52

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The post Brands, Here’s How to Captivate Consumers in the Age of Distraction appeared first on Cision.

Consumer 243

Consumer Brand Branding How To 243

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Previously she was a freelance reporter at the Staten Island Advance.

Social Media 150

Social Media Pitching How To Media 150

PRSay

OCTOBER 20, 2023

professor and director of graduate studies, Virginia Tech; and Michelle Olson, APR , managing partner, Lambert. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

Communications 163

Communications Ethics Training Hotels 163

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. This can reveal hidden obstacles and alternative solutions.

How To 52

How To eBook Wikipedia Viral 52

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

The Proactive Report

JANUARY 21, 2017

Since I now have a blog about PR and technology, I’m on lists like Cision. It says right at the top that I cover how technology affects the practice of PR. Take the time to learn how to take stunning photographs with your smartphone. Apparently I’m listed as a tech reporter. Master the art of editing images.

How To 100

How To Media Case Study Resources 100

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. How to Use Data to Tell Better Stories . Additionally, nearly 80 percent of today’s internet users say they almost never click online ads.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. The post How to Create a Content Contributor Guide appeared first on Cision. Guidelines for Submitting. Here you can talk about the type of content you are looking for. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Many of them face serious challenges accessing social media. billion each year.

Social Media 93

Social Media Media Video SEO 93

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Never question authority.

How To 120

How To Marketing YouTube Study 120

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: Paris, France.

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Conference Marketing Case Study Measurement 329

PRSay

DECEMBER 27, 2023

The CPRE study found increased standardization of PR undergraduate through a six-course standard; six PR courses should minimally comprise a PR major/concentration — PR principles, research, writing, cases/campaigns, ethics, and internship. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The CPRE study found increased standardization of PR undergraduate through a six-course standard; six PR courses should minimally comprise a PR major/concentration — PR principles, research, writing, cases/campaigns, ethics, and internship. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024.

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Reputation Corporate Real Estate Technology 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Personalized content should speak directly to the holiday experiences of the intended audience.

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Examples Consumer Software Analysis 293