Sat.May 11, 2024 - Fri.May 17, 2024

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Ethical communication in the digital age: Best practices for building trust and credibility

Agility PR Solutions

A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the golden age of digital media and AI, the ethical and moral challenges concerning the PR […] The post Ethical communication in the digital age: Best practices for building trust and credibility appeared first on Agility PR Solutions.

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Reputation, risk and resilience – the ultimate report

Stuart Bruce

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in … © Stuart Bruce - Reputation, risk and resilience – the ultimate report was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Reputation PR: Effective Strategies & Management Tips (w/ Examples)

Prowly

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […] The post Reputation PR: Effective Strategies & Management Tips (w/ Examples) appeared first

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PRWeek Global Awards benchmark industry progress

Steve Barrett on PR

After a tough year of global economic uncertainty and geopolitical turbulence the range, profile and contribution of the PR profession across numerous metrics was impressive to see.

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More Trending

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The Ultimate PR Calendar for 2024: Special Days, Holidays & Events

Prowly

Forget the generic press releases and social media blasts of yesteryear. This year, it’s your time to shine and create catchy content for Special Days you want to celebrate – based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […] The post The Ultimate PR Calendar for 2024: Special Days, Holidays & Events appeared first on Prowly Blog.

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3 interesting things CMOs revealed about marketing talent in this survey

Sword and the Script

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

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Data-security disasters at an all-time high—third-party breaches rose nearly 50 percent in 2023, hitting record levels, and 3 times as many as 2021

Agility PR Solutions

As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent) of companies experienced a third-party data breach or cybersecurity incident last year.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Top 5 Meltwater Alternatives in 2024

Prowly

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. Who is the competition for Meltwater? Prowly Muck Rack Cision […] The post Top 5 Meltwater Alternatives in 2024 appeared first on Prowly Blog.

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10 Transferable PR Principles to Set You Up for Success in Any Industry

OnePitch

A lot of folks in comms roles come from diverse backgrounds, from journalist, to project and program management, to social media and more. There isn't one set of skills needed to "win" at practicing PR, rather, there are a host of skills that we employ to help us be successful in this field and beyond. Regardless of how you ended up in the comms or PR field, how long you've been practicing in the industry, or where you intend to go next with your career, this dynamic field gives us some pretty g

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Legislation Would End Content-Liability Protections for Big Tech Firms

PRSay

Two bipartisan lawmakers have drafted legislation to retire a 28-year-old provision that shields Big Tech companies from liability for the material that people post on their platforms. Reps. Cathy McMorris Rodgers (R-Wash.) and Frank Pallone Jr. (D-N.J.) co-authored a Wall Street Journal Op-Ed on May 12, arguing that Section 230 of the 1996 Communications Decency Act “is now poisoning the healthy online ecosystem it once fostered.

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7 ways digital assistants are changing the media outreach game

Agility PR Solutions

In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches, and provide insights that were once beyond reach. And so the question stands: How exactly are digital assistants reshaping the media […] The post 7 ways digital assistants are changing the media outreach game appeared first on

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)

Prowly

You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […] The post Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples) appeared first on Prowly Blog.

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Who do Americans Look to for Election Information?

Institute for Public Relations

The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. A survey of over 2,155 registered voters across the United States was conducted from Oct. 14-15, 2022, in Colorado (805 voters), Georgia (809 voters), and Wisconsin (501 voters). Key findings include: 1.

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks?

Agility PR Solutions

AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta announced The AI Security & Governance Report more closely explores […] The post The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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20 Best Outreach Tools for PR, Sales and Marketing – a 2024 List (w/ Features & Pricing)

Prowly

Did you know that 88% of people check their email multiple times per day? And despite that, you’re still not getting in touch with the right people. The problem may lie in the kinds of tools you’re (not) using and today we’re going to help you with just that. Here are some tools that will […] The post 20 Best Outreach Tools for PR, Sales and Marketing – a 2024 List (w/ Features & Pricing) appeared first on Prowly Blog.

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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. GAAD aims to get people talking, thinking, and learning about digital accessibility and inclusion — and the more than one billion people with disabilities/impairments. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it.

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9 ways to improve your agency’s company culture

Agility PR Solutions

How strong is your agency’s company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s why so many organizations emphasize company culture. If you’re reading this, you may be concerned that your […] The post 9 ways to improve your agency’s company culture appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Database Comparison – Pricing & Features [2024 Update]

Prowly

A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets. The post UK Media Database Comparison – Pricing & Features [2024 Update] appeared first on Prowly Blog.

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Top Takeaways from the RSA 2024 Conference: AI Dominates the Conversation

5W PR

The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). With nearly 100 sessions dedicated to AI, the event underscored the profound impact AI is having on the cybersecurity landscape. Here are the top takeaways from the conference: AI: A Double-Edged Sword in Cybersecurity New Security Threats and Enhanced Protection: AI’s dual role in cybersecurity was a major theme at RSA 2024.

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Coffee with a Journalist: Joni Sweet, Freelance

OnePitch

Joni Sweet is a freelance writer covering travel, health, and wellness with bylines in Forbes, National Geographic, TIME, Trip Savvy, Lonely Planet, and more.

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The AI reality in 2024: New research affirms gaping holes in AI knowledge, training and policies—but 7 in 10 staffers are using it

Agility PR Solutions

It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the frequency and sophistication of breaches, hacks and scams—and despite all this power, the tech […] The post The AI reality in 2024: New research affirms gaping holes in AI knowledge, training and policies—but 7 in 10 staffers are us

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Best News Monitoring Tools for 2024: Feature & Pricing Guide

Prowly

Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […] The post Best News Monitoring Tools for 2024: Feature & Pricing Guide appeared first on Prowly Blog.

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Elevating Outdoor Brands Through PR Strategies

5W PR

The wild beckons, breathing new life into the outdoor industry. As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

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Six key features for newsrooms seeking a CrowdTangle replacement

NewsWhip

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends. I recently spoke to Chris Miles , the former Head of Strategy and strategic partnerships lead at CrowdTangle, as well as many top newsroom executives.

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