Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. A recent study from Backlink.io

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Never question authority. The Networking Model.

How To 120

How To Marketing YouTube Study 120

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed.

SEO 40

SEO Content Marketing Strategy How To 40

Onclusive

JUNE 23, 2022

Another way to look at the customer journey is a marketing funnel — a visualization for understanding the process of turning prospects into customers: With this framework, both marketing and communications can set their objectives for each step in the funnel, or customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Simply stated this in good keeping with proper sales and marketing alignment. Additional recommended reading: Anecdote: How to Define a Market Opportunity.

B2B 115

B2B Marketing How To Survey 115

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Many of them face serious challenges accessing social media. billion each year.

Social Media 93

Social Media Media Video SEO 93

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. ” And, the tasks being asked of digital and social media marketers continues to expand. Creating effective and engaging TikTok or Reels content, for example. Content marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. The importance of these marketing elements is only going to grow. Jennifer Tomlinson | Qorus Software. Predictability is dead – 2020 killed it.

Marketing 174

Marketing Employee Content Marketing Training 174

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”.

Tourism 150

Tourism Employee Web Travel 150

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. So, let’s take a look at a couple of examples. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

NOVEMBER 2, 2015

Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Many times we do ‘much of the same’ in our marketing campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. I also welcome new competition to the market because we need it. Here’s a roundup of other news and links from the world of PR technology. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. Case Study in Innovation Outside a Niche.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. The Media Reference Challenge. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Twitter is thinking about how to make its content work differently.

Social Media 165

Social Media Media Guidelines Study 165

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 103

Survey Report Media B2B 103

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations.

Consumer 94

Consumer Social Media Education Advertising 94

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

Cision

SEPTEMBER 19, 2015

Here are three steps to creating your own influencer and media list : Want to find out how to use the latest tools to boost your content marketing efforts? With today’s technology, finding and connecting with media professionals is easy. Find out who they are, what they cover and how you should contact them.

Report 120

Report Content Marketing Pitching Study 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

JUNE 10, 2020

Several of the core values of how to build good relationships with journalists haven’t changed through the years. In fact, numerous studies have found that lack of personalization is the number one reason why pitches are ignored or rejected. Building relationships is the same…it’s the media itself that’s different.

Media 104

Media Pitching Trends Resources 104

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Karen Hao, AI Reporter, MIT Technology Review. How AI Will Change Marketing Forever , Christopher S.

Conference 77

Conference Case Study Marketing Analytics 77

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Second, the brand should discuss and demonstrate how it solves problems or overcomes challenges for its customers.

Case Study 97

Case Study Storytelling Study Social Media 97

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? The biggest change, however, has been because of technology. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120