Deirdre Breakenridge

SEPTEMBER 3, 2014

My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. When you do please tweet or come back and share with us.

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). How do they drive traffic, create engaging content, make content get shared, and capture leads? Case Study in Innovation Outside a Niche. Cool infographics. The intersection of these technologies is changing entertainment, business, and our lives.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 106

Software Reddit Marketing Survey 106

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. If you’re a vendor, here’s how to get into the column. >>>

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

FEBRUARY 10, 2018

Yet it’s also one that can be regained with study. Whether or not you can teach creativity is routinely debated, but there are studies that suggest creativity is innate and the structure of formal education may aid in its removal. . 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 67

Creativity Analytics Study Exercises 67

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. 1) How reporters view social media, embargoes and exclusives. Got a study or survey about marketing or PR?

Survey 78

Survey Media Relations Report Media 78

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

prTini

OCTOBER 24, 2014

Sesame Street Using Technology to Boost Literacy. Infographic: The Optimal Length for Every Social Media Update and More. How to Create a Game Plan for Your Goals. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how AT&T is using its latest social campaign to make a mark on LGBT history. . S ign up today !

Tools 51

Tools Case Study Infographics Education 51

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. We have some tips and tricks on how to boost your social media engagement. A study by Visual Teaching Alliance showed that visuals are processed better–60,000 times faster than any text. But not to fear! SCHEDULE A DEMO.

Social Media 61

Social Media Media Infographics Financial 61

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Take, for instance, their “How Solid Is Your Offensive Line?” infographic. Feeling inspired by these content marketing case studies?

Case Study 52

Case Study Financial Content Marketing Study 52

Stephen Waddington

DECEMBER 5, 2018

The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online. It’ll give you an invaluable steer on how to pitch and which journalists to approach. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

MAY 27, 2021

You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

NOVEMBER 27, 2018

Study your audience. When I work with large technology companies, all they want to do is reach the CMO. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. .” 2.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Click here to read the entire e-book.

How To 111

How To Transportation Content Marketing Healthcare 111

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. 34% said ebooks.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. 66% said conferences (including virtual). 34% said ebooks. Case in point?

B2B 122

B2B Marketing Survey Software 122

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. They want to understand people, processes, products and technology. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.

B2B 100

B2B Infographics B2C Case Study 100

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. This number includes content creation, distribution, technology, and talent. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Case studies. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. White papers. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Introduce the team and technology. Be thoughtful about how you introduce freelancers to full-timers. But keep in mind, you should pay freelancers for this time.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

NOVEMBER 8, 2019

How-To Guides. Infographics. Case Studies. He loves to write about technology, startups, entrepreneurship and business. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos.

Content Marketing 74

Content Marketing Marketing Web SEO 74