Sword and the Script

MAY 2, 2023

Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>> If you enjoyed this post, you might also like: A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. >>> Looking for help with B2B marketing and PR? PR Tech Sum No.

Pitching 128

Pitching Study Technology Report 128

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Have an interesting announcement from a PR technology vendor? However, there are a few research firms that try.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 118

Study Survey Infographics B2B 118

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Previously she was a freelance reporter at the Staten Island Advance.

Social Media 150

Social Media Pitching How To Media 150

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Share what you can and explain how you’re addressing the situation.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Who wants to take that risk?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. How to Use Data to Tell Better Stories . That’s where data comes in.

Data 145

Data How To Storytelling Analytics 145

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

If they really knew how to enforce the rules, they’d be doing it.) Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. According to study after study , diversity and inclusion affect the bottom line. Deals and consolidation in ad tech.

B2B 208

B2B Trends Retail Privacy 208

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. We’ll tell you. Never question authority.

How To 120

How To Marketing YouTube Study 120

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. Christina Fosgard: Max had so many points there, and the study that Mary Beth has been working on has very, very good insight.

Ethics 59

Ethics How To Course Interviews 59

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Many of them face serious challenges accessing social media. billion each year.

Social Media 93

Social Media Media Video SEO 93

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 170

Software Marketing Leadership B2B 170

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. Executives, policymakers and organizations need to stay on top of how these large language models (LLMs) work and their practical applications now, or they may be left behind. From Hollywood writers to U.S.

Technology 102

Technology Ethics Leadership Groups 102

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. More on this in a bit.) monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Meltwater case study. Muck Rack case study.

Software 126

Software Case Study Advertising Advertising 126

PRSay

MAY 15, 2019

Some of the questions they’re addressing are just plain hard, like how to coherently explain blockchain, a technology little understood outside of a small group of experts, to consumers who soon may be relying on it to secure their online transactions and protect their privacy on social networks.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Deirdre Breakenridge

MAY 16, 2017

About 10 years ago, professors conducted studies showing that Millennials had higher levels of narcissism than older generations. And was narcissism correlated with the exploding use of digital technology? We fielded a national study of over 5,000 adults, half of whom were Millennials. So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Deirdre Breakenridge

SEPTEMBER 3, 2014

My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Being able to stay on top of how people consume information is critical to even making a small dent.”. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. And without proper listening, he says, are we public relations professionals all just shouting into the void?

Publicity 52

Publicity Communications Government Airlines 52

Stern + Associates

DECEMBER 6, 2022

With more than a decade of studying the economic impacts of remote work on businesses, industries and society, he has an unrivaled grasp of workplace trends , global economics and the effects of these shocks on organizations and workers. Lynn Perry Wooten: How to Emerge from Crisis a Better Organization.

Energy 62

Energy Government Policies Leadership 62

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 256

Publicity Brand Branding Storytelling 256