The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This is the time to tell your story the best way that you know how. . You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day.

Writing 52

Writing How To Local Examples 52

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

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Creativity Technology Marketing Web 79

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

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Study Media Relations Media Measurement 144

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They know how to harness research . Knowing how to create, interpret, and communicate research findings is an essential PR skill. Know how to synthesize market data in a single slide?

B2B 278

B2B Leadership Survey Data 278

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

The Proactive Report

JANUARY 21, 2017

See what they write about. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. It says right at the top that I cover how technology affects the practice of PR. Do your Homework. Read their blog.

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How To Media Case Study Resources 100

Sword and the Script

FEBRUARY 29, 2020

Headlines about “guides” and “how-to” rank in second and thirds spots. Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

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Social Media How To Insurance Insurance 233

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. From that point of view, we decided with Kristina to write a book. The book is called “The Power of Trust”. It is not a finish.

Ethics 59

Ethics How To Course Interviews 59

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

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Consumer Brand Branding How To 243

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Write unique alt text for each image. Be clear and concise. billion each year.

Social Media 93

Social Media Media Video SEO 93

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems.

How To 52

How To eBook Wikipedia Viral 52

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

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Employee Policies Creativity Company 130

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Fair enough.

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Software Pitching Ethics Privacy 128

Sword and the Script

JUNE 11, 2024

Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>> Well, Agility PR Solutions is the only PR technology vendor with its own LLM that I’m aware of. Every other company in this space that claims a generative AI feature is built on technology from OpenAI. Why cover this?

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Internal International B2B System 89

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. This concept is foundational in the study of communication theory, highlighting the mechanisms of message transmission, reception, and interpretation between individuals or groups. 2 Rivera, K. Communications.

Communications 52

Communications eBook System Corporate 52

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

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Survey Software B2B Pitching 152

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. The process and technologies associated with listening, such as employee apps, social media, and platforms like Glassdoor, are relatively mature. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

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B2B Marketing How To Survey 115

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic.

Communications 176

Communications Government Viral Radio 176

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. So, let’s take a look at a couple of examples. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

OCTOBER 1, 2018

Erica Sunarjo graduated from South Texas College majoring in marketing and creative writing. Currently, Erica is fluent in French and Spanish, studying Chinese and working her way to being a multilingual copywriter. The post How to Get Logo Localization Right appeared first on Critical Mention - Media Monitoring.

Local 65

Local How To Internal International 65

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI The only way to prevent biases from seeping into the development of technologies is to ensure they are created with diversity of thought,” Howard explains.

Privacy 87

Privacy Engineering Pharmaceuticals Education 87

Melissa Agnes

MAY 14, 2015

How to deliver a great TEDx talk. I studied everything from the structure of their speeches, to their delivery, straight through to their choice of outfit. It discusses how to use body gestures to master what Nick calls “the second conversation”. Combined with all the TED talks I studied, I felt I was ready to create my speech.

How To 185

How To Crisis Management Crisis Exercises 185

Solo PR Pro

MAY 17, 2022

A month into her studies at the University of Chicago, though, she started reading poetry. “I Daria later received another master’s degree in liberal studies from Georgetown University.). As Steigman Communications has evolved, so too has technology. Sometimes you have to write about mold. Daria with her dad in Benghazi.

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Meeting Agriculture Energy Travel 98

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 132

Government Conference Education Exercises 132

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S. See it here.”.

Software 85

Software Pitching Internal International 85

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. The question to ask yourself is how to maximize engagement. What does it say?

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Mobile SEO Web Training 152

Deirdre Breakenridge

OCTOBER 3, 2016

According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” It’s daunting. English) both from Simon Fraser University.

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Data Tools Technology Banking 0

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. The Media Reference Challenge. Talk to Us!

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B2B Blogging How To Media 60