Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 76

Ethics Communications Agency Technology 76

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. The next is about an emissions study with some colorful graphics. The most recent news story is about new USDA news.

Digital PR 62

Digital PR Report How To Pitching 62

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. Executives, policymakers and organizations need to stay on top of how these large language models (LLMs) work and their practical applications now, or they may be left behind. From Hollywood writers to U.S.

Technology 102

Technology Ethics Leadership Groups 102

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 101

Local Community Ethics Education 101

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

If they really knew how to enforce the rules, they’d be doing it.) They discussed the ethics of data sourcing and activation to a packed room in Aria. According to study after study , diversity and inclusion affect the bottom line. Security concerns grow. CES is a great venue for showcasing new and innovative products.

B2B 208

B2B Trends Retail Privacy 208

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. The CIPR study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 105

Publicity Tools Exercises Ethics 105

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. It is important for legal, practical, and ethical reasons.

Social Media 93

Social Media Media Video SEO 93

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI The only way to prevent biases from seeping into the development of technologies is to ensure they are created with diversity of thought,” Howard explains.

Privacy 87

Privacy Engineering Pharmaceuticals Education 87

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 128

Software Pitching Ethics Privacy 128

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. How many deaths may have been avoided? How much damage to our economy could have been avoided? Of course not.

How To 52

How To Insurance Insurance Ethics 52

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Others are looking at what’s been lost, on a human level, by the replacement of face-to-face with online relationships, and how we might get it back. I’m optimistic about what they’re going to do with their newfound powers.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 94

Consumer Social Media Education Advertising 94

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Landis PR

JANUARY 9, 2023

Overall, the use of chatbots and AI in PR is likely to lead to increased efficiency and effectiveness, but it is important for PR professionals to stay up-to-date with these technologies and use them in a way that is ethical and aligns with their organization’s values. This can help to build trust and avoid misunderstandings.

Ethics 52

Ethics System Crisis Management Data 52

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

Karen Freberg

OCTOBER 16, 2021

Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. However, I am excited and have a lot of enthusiasm to learn more about what, how, and why they are becoming the trend of the year in our field, and in society. Here are some ideas: Case studies.

Case Study 85

Case Study Ethics Community Trends 85

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 69

Enterprise Ethics Engineering Technology 69

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. The author argues that “a lack of listening can cause voter frustration that can ultimately topple governments.”

Publicity 52

Publicity Communications Government Airlines 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Karen Hao, AI Reporter, MIT Technology Review. How AI Will Change Marketing Forever , Christopher S. Is This AI?

Conference 77

Conference Case Study Marketing Analytics 77

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. And the technology increasingly exists to do so. Now imagine how this plays out in the world of content marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. How did this happen? Could it have been prevented?

Crisis 0

Crisis Reputation Study Social Media 0

Stern + Associates

SEPTEMBER 22, 2022

By teaching organizations how to continuously improve performance by fostering a culture of psychological safety, Edmondson is unveiling the right ways to identify and address problems in an atmosphere of learning, cooperation and teamwork. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Polaris

MARCH 6, 2015

This curiosity, along with hours of research, hundreds of interviews, and the review of numerous academic papers, led Snow to find the common patterns within rapidly growing technology companies. Snow recommends looking for ethical short cuts to kick-start your career or your business. I liked Smartcuts.

Airlines 100

Airlines Viral Sports Ethics 100

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market.

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

JULY 30, 2019

Start getting curious about artificial intelligence and how to apply it to your business. During her keynote, “Automated, But Not Autonomous,” Angela Pham shared insights and examples of how her team gives human voice to machine learning. Voice is the gateway for all technologies, the remote control for our lives.”. His advice?

Case Study 50

Case Study Privacy Data Technology 50

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification.

Training 65

Training Ethics Data Analysis 65

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Maxim Behar

JANUARY 11, 2024

The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. At the same time, know how to deal with fake news. Host: Any new technology as you said needs time and adaptation. I don't think that's possible in the modern world.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

AUGUST 10, 2011

Being able to draw on knowledge of how to gather, analyze, present and identify opportunities from research findings is essential. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. What would I add if I did it all over again tomorrow?

Ethics 75

Ethics Community Internal International 75

PR 20/20

NOVEMBER 29, 2018

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. But, at the most basic level, it’s just smarter marketing technology. These organizations are learning by doing.

Marketing 47

Marketing Technology Training Privacy 47

Maxim Behar

APRIL 2, 2023

The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics. We must work it out how to get what we want. Before, that wasn’t possible. By what economic mechanisms?

Comparison 52

Comparison Newspapers Course Policies 52