Fri.May 17, 2024

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Reputation PR: Effective Strategies & Management Tips (w/ Examples)

Prowly

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […] The post Reputation PR: Effective Strategies & Management Tips (w/ Examples) appeared first

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PRWeek Global Awards benchmark industry progress

Steve Barrett on PR

After a tough year of global economic uncertainty and geopolitical turbulence the range, profile and contribution of the PR profession across numerous metrics was impressive to see.

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Top 5 Meltwater Alternatives in 2024

Prowly

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. Who is the competition for Meltwater? Prowly Muck Rack Cision […] The post Top 5 Meltwater Alternatives in 2024 appeared first on Prowly Blog.

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Legislation Would End Content-Liability Protections for Big Tech Firms

PRSay

Two bipartisan lawmakers have drafted legislation to retire a 28-year-old provision that shields Big Tech companies from liability for the material that people post on their platforms. Reps. Cathy McMorris Rodgers (R-Wash.) and Frank Pallone Jr. (D-N.J.) co-authored a Wall Street Journal Op-Ed on May 12, arguing that Section 230 of the 1996 Communications Decency Act “is now poisoning the healthy online ecosystem it once fostered.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)

Prowly

You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […] The post Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples) appeared first on Prowly Blog.

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Elevating Outdoor Brands Through PR Strategies

5W PR

The wild beckons, breathing new life into the outdoor industry. As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.