Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>>

Internal 89

Internal International B2B System 89

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. I wanted to understand the magic in those people, how they’re able to thrive in their work and not burn out.” What creates a sustainable, high performer today?

How To 82

How To Leadership Enterprise Groups 82

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

PRSay

DECEMBER 27, 2023

The CPRE study found increased standardization of PR undergraduate through a six-course standard; six PR courses should minimally comprise a PR major/concentration — PR principles, research, writing, cases/campaigns, ethics, and internship. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Cision

JUNE 2, 2017

So how do you keep an eye on your competition, keep ahead of the game and compete globally? In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. The Inside Story on How to Spy on Competitors (& Innovators).

How To 198

How To Real Estate Web Case Study 198

PRSay

DECEMBER 21, 2023

The CPRE study found increased standardization of PR undergraduate through a six-course standard; six PR courses should minimally comprise a PR major/concentration — PR principles, research, writing, cases/campaigns, ethics, and internship. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Brand Branding How To 243

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The thought process is this: Get a job.

How To 120

How To Marketing YouTube Study 120

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Many of them face serious challenges accessing social media. billion each year.

Social Media 93

Social Media Media Video SEO 93

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Mergers and acquisitions are notoriously leaked. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Social work allows us to have a framework for how we can ask questions to begin processes for building ethical technical systems,” Patton says.

Local 101

Local Community Ethics Education 101

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

NOVEMBER 8, 2022

For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. Two different companies in the PR technology space have launched indexes of their own. Today, Business Wire has nearly 500 employees around the world. “We Muck Rack case study ).

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 30% said technology integration is “too hard.”.

Survey 112

Survey Software Technology Tools 112

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. So, let’s take a look at a couple of examples. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stern + Associates

JULY 27, 2023

Vice president of CEO Co-Innovation and Customer Engagement for Microsoft, Wild is an on-the-ground practitioner who has led strategic precision teams for some of the world’s most iconic technology brands such as IBM and Salesforce in addition to Microsoft. But it’s the how that’s very difficult to copy.”

Leadership 62

Leadership Technology Case Study Employee 62

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Will the team deliver on promises? Chemistry is key.

Agency 62

Agency Case Study Technology Viral 62

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. What do you do with an email list?

Internal 218

Internal International Communications Employee 218

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium.

Instagram 144

Instagram Technology Resources Employee 144

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

OCTOBER 1, 2020

Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Ling has interviewed docs, nurses and J&J employees about a number of topics around COVID and the vaccine the last six months. Introducing innovative technologies during the pandemic.

LinkedIn 128

LinkedIn Video Trends Company 128

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. In 2021, the company says it added 65 new employees bringing its total to 150. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. The technology collects ‘intent’ data from the past 90 days, which enables the identification of the right targets.

How To 48

How To Media LinkedIn Retail 48

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Maxim Behar

JANUARY 17, 2024

52% respondents in the survey said they started their first job between the ages of 14 and 18 - 44% started their first work commitments during their study between the ages of 19-24 - Only 4% fall into the category of 25–30-year-old To comment on the topic and the survey results, WorkTalent.com turned to Maxim Behar for an expert opinion. . -

Survey 64

Survey Study Course Financial 64