Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

The Hoyt Organization

JUNE 20, 2023

A real estate disruptor that is a technology startup company was ready to launch in the marketplace. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that […] The post Real Estate Disruptor and Technology Startup appeared first on The Hoyt Organization.

Real Estate 98

Real Estate Technology Company Case Study 98

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B 102

B2B Study Company Leadership 102

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

Survey 142

Survey Study Technology Data 142

Agility PR Solutions

OCTOBER 17, 2022

New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers.

Technology 78

Technology Customer Service Survey Study 78

Agility PR Solutions

OCTOBER 3, 2018

Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.

Travel 72

Travel Technology Study Marketing 72

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 165

Study Communications Survey Pitching 165

Deirdre Breakenridge

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad.

Study 285

Study How To Instagram LinkedIn 285

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Software 112

Software B2B Company Marketing 112

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

Software 146

Software Study Enterprise Survey 146

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.”

Study 78

Study Communications Conference Survey 78

Agility PR Solutions

AUGUST 30, 2020

As with any technology that enables remote interactions, the research finds that chat users need an experience that is […]. The post The State of Chat—new study shows its rising importance in business appeared first on Agility PR Solutions.

Study 136

Study Trends Technology Communications 136

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S. adults in May 2021 to gauge U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

MAY 11, 2021

A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? The study defines a digitally savvy leadership team as “a team in which more than half of the executive members are digitally savvy.”. It’s not much better when you look at individual executive leaders.

Study 95

Study Company Leadership Education 95

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 80

Case Study Study Brand Branding 80

Business Wire

MAY 11, 2017

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. A lot of this can be attributed to the digital technological revolution and the speed with which communication now takes place between businesses, clients and the public.

Study 216

Study Marketing Journalism Advertising 216

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Here are five key takeaways from the study : 1. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

Travel 120

Travel Technology Consumer Hotels 120

Agility PR Solutions

JANUARY 24, 2021

Dealing with the COVID crisis and other societal challenges has posed challenges for brands and businesses for which no clear resolutions have emerged, but new research from technology and business solution provider NTT points the C-suite to technology for help.

Technology 78

Technology Crisis Study Brand 78

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

MAY 17, 2022

Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. The post B2B Sales Cycles Require 27 Interactions both Digital and Human [Study] appeared first on Sword and the Script. What sales enablement tools have you given to your sales team to help with this?

B2B 111

B2B Study Survey Comparison 111

Sword and the Script

MAY 2, 2023

– along with perennial bedrocks like Spin Sucks and movers-and-shakers like Garrett Public Relations. * * * Have an interesting announcement from a PR technology vendor? Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>> PR Tech Sum No.

Pitching 122

Pitching Study Technology Report 122

Agility PR Solutions

APRIL 27, 2022

New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. To support teams facing these challenges, the […].

Study 78

Study Strategy Enterprise Marketing 78

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Image credits: Unsplash and respective studies.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Agility PR Solutions

JANUARY 15, 2024

percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Most businesses allocated 25.4 Media monitoring is an important practice for any business to move ahead in this diverse market.

Strategy 179

Strategy Brand Branding Media 179

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Though communicators feel these new technologies will be integral to the profession in the coming decades, many aren’t sure of their role today.

Study 121

Study Communications Technology Analytics 121

Masters in Communications

JANUARY 24, 2022

There are many reasons why you should consider studying for a master's degree in communication. Learn Specialist Skills New technologies are often not available to undergraduate students, often because of the expense, sometimes because of the time taken to learn those skills. Train in new technologies?

Study 52

Study Communications Education Training 52

Agility PR Solutions

SEPTEMBER 6, 2018

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Emerging technologies have the […].

Technology 87

Technology Consumer Study Trends 87

Bianchi Biz Blog

APRIL 26, 2021

He has coordinated a cross-media content marketing campaign for an international technology group. Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). As a social contribution, Justus works as a speaker for a non-profit foundation that supports gifted youths.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 131

Study Publicity Survey Internal 131

Onclusive

JULY 22, 2021

In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO ). The post How to Optimize Messaging and Soundbites to Drive Success appeared first on Onclusive.

How To 370

How To Case Study SEO Engineering 370

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area.

Groups 120

Groups Study Transportation Technology 120

Agility PR Solutions

MAY 1, 2019

While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects.

Technology 77

Technology Employee Study Communications 77