Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. The post How to get the return on investment (ROI) from media monitoring appeared first on Onclusive.

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Onclusive

JULY 13, 2021

Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Know how well your messaging works. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%.

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Onclusive

MARCH 29, 2022

You may want to know if your measurement partner can help you set the right goals, apply the best measurement framework, interpret data and insights, provide recommendations to optimize your strategy and maximize your investment in their technology. How Onclusive measures up.

Measurement 370

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Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

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Agility PR Solutions

SEPTEMBER 10, 2023

It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. The ability […] The post How to utilize behavioral science to enhance mobile marketing appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology. Analyze trends and note how the business conforms to them. Get personal.

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Business Wire

AUGUST 4, 2022

Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels. Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

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Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries.

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Onclusive

OCTOBER 19, 2021

Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite. Join us for a webinar on How to Build a PR Business Case and Secure the Investment next week on Tuesday, October 26th. Business case writing best practices. The purpose of the business case is communication.

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PRSay

FEBRUARY 23, 2024

The youngest generation in the workplace, Gen Z’ers, or as I like to call them, “ZEOs,” are digital natives and early technology adopters. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

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Stern + Associates

AUGUST 5, 2022

What kind of ideas will get you a coveted spot at the Massachusetts Institute of Technology (MIT) Media Lab, the most cutting-edge program at arguably the world’s top technological research institute? So what kind of innovative ideas and technologies are being put into practice? By Brian Sherry August 5, 2019.

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Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Analyze the data you’ve collected.

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Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

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ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting.

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Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. That was the point I made in the article I wrote for O’Dwyer’s November Technology issue: PR Challenges for Tech Startups.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The post How To Tap The PR Power Of Employer Branding appeared first on Crenshaw Communications. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector.

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ImPRessions - Crenshaw Communications

JULY 26, 2022

Informed by my own experience, here’s how to work successfully from anywhere. Invest in the best technology, leading with Wi-Fi . The post How To Work Remotely And Successfully From Anywhere As A PR Pro appeared first on Crenshaw Communications. Adopt a self-starting attitude . Pro tip: research Wi-Fi speeds before you travel.

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Business Wire

JULY 2, 2019

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.

Technology 170

Technology Journalism Internal International 170

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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ImPRessions - Crenshaw Communications

JUNE 17, 2021

Embrace technology. Technology has allowed teams to work from anywhere, anytime. The post How To Work Across Multiple Time Zones appeared first on Crenshaw Communications. You want to avoid the “out-of-sight/out-of-mind” mentality among team members! Use this to your benefit and don’t take it for granted.

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Prowly

NOVEMBER 9, 2023

Find out how to maximize AI technology’s potential in the ever-evolving public relations landscape. Let’s dive deeper into how to use AI to write press releases effectively. How can AI […] The post How to Use an AI Press Release Generator for the Best Results appeared first on Prowly Magazine.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense. Reach out and let me know.

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Onclusive

OCTOBER 27, 2021

Download this guide to: Read about the reasons you may need to write a business case Learn the key pillars that should be included in every business case Learn how data and technology can support your business case Receive a worksheet with interactive prompts to help outline your business case.

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Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis.

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Onclusive

NOVEMBER 8, 2023

They leverage advanced AI technology to collect real-time data and insights based on your criteria. The post What are the Best PR Coverage Trackers & How to Use them? And also why you need to harness the power of AI better. Media monitoring tools recognise the news that’s most important and relevant to you as it emerges.

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Onclusive

NOVEMBER 8, 2023

They leverage advanced AI technology to collect real-time data and insights based on your criteria. The post What are the Best PR Coverage Trackers & How to Use them? And also why you need to harness the power of AI better. Media monitoring tools recognise the news that’s most important and relevant to you as it emerges.

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Agility PR Solutions

SEPTEMBER 27, 2023

In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Disaster #6: Harmful hyperbole (or worse) The cardinal sin for any PR person is misrepresenting the company, technology or other aspects of the story you’re packaging. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications.

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Sword and the Script

JULY 5, 2022

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. Have an interesting announcement from a PR technology vendor?

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ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

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Onclusive

MARCH 29, 2022

You may want to know if your measurement partner can help you set the right goals, apply the best measurement framework, interpret data and insights, provide recommendations to optimize your strategy and maximize your investment in their technology. The post How to find the right PR measurement partner appeared first on Onclusive.

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Measurement How To Data Analysis 195

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Showcase products that push boundaries and demonstrate a brand’s commitment to cutting-edge technology.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures. A five-minute prep call makes a world of difference.

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B2B Privacy How To Retail 156

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. How sentiment analysis is done? The post What is sentiment analysis and how to do it by yourself first appeared on Brand24 Blog. Welcome to the guide to sentiment analysis.

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