Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Why: Business blogging can be used to increase your company’s online visibility.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. Side note: I don’t think “Agility” existed as it does today until 2015. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Year of the employee. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics.

Community 28

Community Marketing Retail Measurement 28

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. Either way, every PR pro should want to know when their company or client earns a new backlink.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Measurement. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. Hillary Clinton (@HillaryClinton) February 3, 2015. GrandmothersKnowBest.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

Mindful Marketing

SEPTEMBER 19, 2020

Even as I, a non-coffee-drinker, applauded the company’s ingenuity and initiative, I could imagine some cynicism about the social responsibility: “That’s nice, but Starbuck’s is a luxury people can live without. ” A former student of mine recently gave me a great answer to that question. Furthermore, 3.22

Corporate 103

Corporate Consumer Employee Print 103

NewsWhip

JUNE 2, 2020

Company Size. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ CASE STUDY. Ali Wilkinson, Digital Content Manager. —.

Case Study 78

Case Study Study Radio Analytics 78

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. After a decade with Golin, I took over as managing director at the start of 2015. How did you get your start in PR?

Hotels 120

Hotels Agency Radio Measurement 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Many companies turned off their marketing in March when the pandemic hit our shores. Marketing predictions. Back to basics. “We

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. In my company, we take clips of my speaking engagements, for example, and splice down into 30- to 120-second clips for sharing across Facebook primarily. The joy, community and energy arose from an authentic experience showing people truly connecting through music.

Real Estate 120

Real Estate Social Media Video Facebook 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined.

Trends 124

Trends SEO Leadership Print 124

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. GNP Company (a client). Corporate sustainability reports should detail specific social and environmental impacts and build and improve upon those measures year after year. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Dylan Jukes (@Dylanspaced) March 20, 2015. Want to see the tech you need to succeed in 2015? Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

FEBRUARY 4, 2016

Companies have limited resources to put toward social media. For example, in 2015, companies spent 11 percent of revenue on average on all marketing activities. But even then, measure whether it’s worth it to join emerging platforms and then possibly have them lay stagnant. Measure your resources to maximize the platform.

Google 60

Google Social Media Resources Measurement 60

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. Onclusive is developing new ways to measure PR including attribution.

Industry 86

Industry Media Technology Employee 86

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. Any company is lucky to have her on their team.”

Transportation 122

Transportation Social Media Corporate Agency 122

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

SEPTEMBER 8, 2020

PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. It might be for a company, organization, institution, or prominent individual. The public generally trusts journalists, so they receive press releases from companies seeking publicity for products, services, or actions.

Journalism 52

Journalism Corporate Software Analytics 52

Sword and the Script

DECEMBER 12, 2017

Pay to play will become more prominent as more companies automate and increase messaging volumes.”. Yet, one could make an argument particularly for B2B companies that someone with deep influence over 100 people has more value than someone with superficial influence over 10,000 people. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. The FCC is investing in providing access to communities that do not have broadband. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 91

Social Media Marketing Media Creativity 91

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. With advancements in technology, we are now able to more accurately measure the ROI of earned media.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

NOVEMBER 14, 2017

They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales. One year a B2B company that “puts things on pallets” grew by 650%. Mr. Rose described a company with slow growth of 1.5%

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Communications Conversations

MAY 1, 2015

Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. And, how has it impacted his success from a company POV? Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48