ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. Monday October 12th, 2015. Tuesday October 13th, 2015. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

MARCH 30, 2015

What topics and content formats that relate to your business will they find meaningful? You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Dylan Jukes (@Dylanspaced) March 20, 2015.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Vice President, Marketing Technology. Unemployment continues to sink, with official unemployment at 5.5%

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. Konstanze Alex-Brown as she discusses how influencers can make your marketing “human, visionary, and trustworthy” over at {grow}. ” 3.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual.

Social Media 48

Social Media Pinterest Marketing Media 48

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. Get all your social selling and multichannel marketing questions answered in an interactive, campfire type experience. Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to the same survey, 79% of these professionals have a content marketing plan in place. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Use a variety of channels to maximise the company’s exposure.

Agency 54

Agency Creativity Hotels Social Media 54

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. Media companies would essentially be serfs in a kingdom that Facebook owns.”.

Media 28

Media Journalism Social Media Mobile 28

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

JANUARY 5, 2015

The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire.

Blogging 282

Blogging Case Study Social Media Instagram 282

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. Any company is lucky to have her on their team.”

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. Content by acquisition. Rise of marketing ops. “In Cooperative content.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Content is the coin of our information economy. The community was scanning, spending less than a minute on a post.

Radio 40

Radio Mobile Media Sports 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 24, 2015

What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something you need for social media? Content marketing? Influence marketing? All of the above? Yes, all of the above and then some.

Strategy 72

Strategy How To Measurement Analytics 72

Communications Conversations

JULY 20, 2015

People and companies trying to game the system. People and companies just looking for a click. Was this really written in 2015? I mean, I know blogging is still new to some people/companies, but c’mon now… How to Start a Successful Blog…Today! Contently, The Content Strategist. I think so.

Social Media 60

Social Media Blogging How To Media 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. Using your fans as part of your storytelling is one of the most powerful forms of storytelling via social media.”

Social Media 40

Social Media Media Storytelling Local 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Pay to play will become more prominent as more companies automate and increase messaging volumes.”. 6) Finding a content marketing niche. After all, we’ve built a treasure trove of content the past few years, right?

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. 5) Evaluate marketing as a whole, not by campaign. Mr. Rose described a company with slow growth of 1.5%

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. Value demands are the work clients pay companies to do. It is the reason that the company is in business. You will be surprised at how much waste your company creates. How about the communication for your next corporate event? It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. 7) Culture and politics usher socially conscious marketing. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168