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Community-minded brands

5W PR

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns.

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The Importance of Community Relations in Healthcare

Landis PR

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. I know I can visualize almost every one of those commercials!

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Loyalists of both companies are introduced around shared values. Image Credit: Pixabay.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

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How Public Relations Impacts Finance Companies

5W PR

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

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Tips for molding community relations with public relations

Agility PR Solutions

The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations can be an effective […]. Community relations can be an effective […].