Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. Side note: I don’t think “Agility” existed as it does today until 2015. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 264

Ethics Automotive Technology Conference 264

Stuart Bruce

MARCH 18, 2015

But as an independent practitioner it’s harder than being in a company. My CIPR CPD targets for 2015. Speaking to sales reps of relevant companies. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Eva Maclaine, chair of CIPR International.

Training 60

Training Ethics Course Analytics 60

Remote PR Jobs

SEPTEMBER 25, 2023

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. As companies in the U.S. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Rethinking internal and external comms. Stacey Miller | Auto Care Association. Back to basics. “We

Marketing 168

Marketing Employee Content Marketing Training 168

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. Any company is lucky to have her on their team.”

Transportation 122

Transportation Social Media Corporate Agency 122

Barokas

AUGUST 21, 2017

Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We partnered with entrepreneurs eager to build their brands at companies like RoundPegg, Rapt Media, Mocavo and PivotDesk. We felt grown up.

Community 60

Community Employee Local Internal 60

Barokas

JULY 27, 2017

Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We partnered with entrepreneurs eager to build their brands at companies like RoundPegg, Rapt Media, Mocavo and PivotDesk. We felt grown up.

Community 60

Community Employee Local Internal 60

Barokas

JULY 27, 2017

Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We partnered with entrepreneurs eager to build their brands at companies like RoundPegg, Rapt Media, Mocavo and PivotDesk. We felt grown up.

Community 0

Community Employee Local Internal 0

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Client Size.

Survey 40

Survey Report Local Data 40

Stuart Bruce

MARCH 16, 2017

One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. The gif which shows the impact of different community choices was covered by The Washington Post. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Most of this happened in the U.S. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. So tons of online users are joining closed communities on social media networks like Slack and Discord. The insights within are based on search volume, in short. Can you blame ‘em?

Social Media 65

Social Media Strategy YouTube Analytics 65

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A 2015 Weber Shandwick study found that executives who are active on social media or create content for digital channels are seen as good communicators and are among the most well-regarded business leaders. One benefit of a strong social profile that doesn’t get enough attention is the internal PR factor. Start by listening.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Presspage

MARCH 27, 2018

had, one month before, gotten its newsroom up and running when tropical storm Irma battered northeast Georgia, where the company is based. During a major ice storm in 2015, the news site had 31,981 views. The company’s PressPage newsroom, however, could have been managed elsewhere. Jackson Electric Membership Corp.

Crisis 74

Crisis Travel Web Local 74

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. MAII was created by PR 20/20 to be a community by marketers, for marketers. But artificial intelligence possesses the power to change everything.

Industry 74

Industry Marketing Technology Software 74

Prohibition

JULY 23, 2019

Not only did they provide new applicants with valuable tips and reassuring messages, but they were also able to promote their own platforms and services to local and international students acquiring quite a global reach. The #WeAreInternational campaign aimed to highlight the crucial value of international students to the UK.

Social Media 54

Social Media Media Education Internal 54

ImPRessions - Crenshaw Communications

JUNE 30, 2016

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. The disappointment has been followed by a round of post-mortems by PR companies and advice from Cannes jurists on the reasons for the setback.

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in Mass Communication-Public Relations and Political Science, she blends those two loves skillfully and with a sense of purpose.

Sports 0

Sports Leadership Internal International 0

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company. ‘We’re excited for the road ahead.’

Instagram 60

Instagram Brand Branding Publicity 60

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. November 3, 2015. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Interactive piece of content. The attributes of interactive content.

Infographics 160

Infographics Data Blogging Mobile 160

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

wiredPRworks

JUNE 8, 2016

My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

MAY 1, 2015

Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. And, how has it impacted his success from a company POV? Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills. Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3

Marketing 48

Marketing Advertising Advertising Agency 48

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™.

Media 60

Media Leadership Enterprise Data 60