Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Communications Conversations

JULY 20, 2015

People and companies trying to game the system. People and companies just looking for a click. Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). I mean, I know blogging is still new to some people/companies, but c’mon now… How to Start a Successful Blog…Today!

Social Media 60

Social Media Blogging How To Media 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Need a mid-day break? Wired ( @WIRED ): Smart content.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

FEBRUARY 10, 2015

Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. What would happen if rather than pronouncing definitive answers from your company experts, you had the humility to invite answers from the people who may know your products and services best – your customers? Source: Papa John''s ).

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. Value demands are the work clients pay companies to do. It is the reason that the company is in business. You will be surprised at how much waste your company creates. It takes time. Track the failure demands in your value overview quadrants chart.

How To 60

How To Software System Employee 60

The Proactive Report

OCTOBER 19, 2015

how to communicate visually. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) We need to know: how to write for the web.

Communications 100

Communications Training Web Analytics 100

Waxing UnLyrical

SEPTEMBER 23, 2015

It is equally fascinating that while clients are jumping on board, Indian PR and communications professionals still remain reticent. According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. Multimedia & crisp communication.

Google 40

Google Trends Community Twitter 40

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. The community was scanning, spending less than a minute on a post. For example, 2015 is truly the year of “ROI.”

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

SEPTEMBER 28, 2015

Eight things companies want from their PR agencies. Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. the six principles you need to consider in order to publish your brand successfully.

Infographics 40

Infographics Television Conference Writing 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100