Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. And the list of storytelling techniques goes on.

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Storytelling Agency Interviews Communications 60

The Stalwart Blog

DECEMBER 5, 2016

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. What digital storytellers do you think will crush it in 2017? That sounds almost as cool as the fact Joshua was born in Pittsburgh, PA and he side gigs as a DJ. . Joshua, I am rooting for you! .

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Storytelling Journalism Print Mobile 60

Ishmael's Corner

APRIL 12, 2015

Taking a page from the visual storytelling playbook, TSA’s Instagram account highlights the dangerous and even crazy stuff that people try to get through airport security. I’ve captured a cross section of the TSA Instagram photos with snippets of language describing the items.

Storytelling 60

Storytelling Instagram Transportation Travel 60

Critical Mention

FEBRUARY 4, 2020

The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Utilize their News section to get your latest PR and communications insight. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Ishmael's Corner

APRIL 5, 2015

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir. With this mind, I wanted to share some storytelling tips and examples for startups. In short, looks count.

Storytelling 60

Storytelling Exercises Energy B2B 60

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. If you over-service an account, do you include a “no charge” section on your invoice? Chats public speaking storytelling' Is it necessary to frame everything as a story? Do you have to be good at public speaking to be good at public relations?

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Storytelling Publicity eBook Leadership 59

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Brag about that media coverage. This is a no-brainer. PR folks love to brag. Tell customer stories.

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Instagram B2B B2C Case Study 333

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Consider what terms your audience is likely to search for and incorporate those into your headline, summary, and experience sections.

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LinkedIn Publicity SEO Storytelling 58

Ishmael's Corner

OCTOBER 4, 2015

The Art Of Storytelling In Business Communications And Public Relations. Every company website features an “About Us” section. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Sometimes, it goes by a different name. Company Info.

Real Estate 60

Real Estate B2B Company Storytelling 60

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Storytelling 60

Storytelling Interviews Software Industry 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Konnect Agency

JUNE 8, 2023

Recently, Adam Mosseri, the Head of Instagram, shared valuable insights in his latest Reel, shedding light on how the algorithm ranks content across different sections of the platform, including Stories, Feed, Reels, and the Explore page. It is here that users often stumble upon new brands, accounts, and influencers.

Instagram 52

Instagram Guidelines Social Media Video 52

ImPRessions - Crenshaw Communications

MARCH 29, 2016

While reading, don’t skip the comments section. As we referred to in this post , these sections are often full of unexplored possibilities. The best PR storytellers know that “newsjacking” is still one of the best ways to come up with relevant story angles. Rip it from the headlines.

Film 120

Film Print Storytelling Report 120

Ishmael's Corner

OCTOBER 29, 2014

Unfortunately, there’s not a section called, “How PR Can Increase Client Stories in the FB Feed.”. Still, even the cursory information from Facebook reminds PR to emphasize visual storytelling and content with an emotional dimension that prods an action on the part of the reader.

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Facebook Storytelling Media Retail 148

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Turning to the front page of The New York Times business section yesterday, I did a double take. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Construction 60

Construction Storytelling Communications Publicity 60

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content? Huffington Post and U.S.

Radio 170

Radio How To Community Storytelling 170

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

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Pitching Survey Storytelling Newspapers 146

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

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Meeting Ethics Storytelling Publicity 98

Ishmael's Corner

JULY 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. It gave folks the opportunity to hear from two of Business Insider’s tech reporters, Jillian D’Onfro and Matt Weinberger as well as Technology Section Editor and San Francisco Bureau Chief Matt Rosoff. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Technology Report Communications 60

NewsWhip

SEPTEMBER 26, 2019

Reactions to these stories were varied, and while most of the top them had a higher proportion of Loves than Angries, climate strikes and coverage thereof have increasingly divided audiences in Facebook’s comment sections. Top Posts for Climate Strikes on Facebook. Email Katherine via katherine.ellis@newswhip.com.

Social Media 127

Social Media Media Instagram Facebook 127

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

OCTOBER 12, 2014

Today brings a grab bag of business storytelling for easy consumption. Lest you think Mr. Whippy’s free pub was a case of being in the right place at the right time, check out this section on its website that shows a dash of PR savvy. Uncategorized business storytelling perceived as innovative PR savvy product placement'

Storytelling 99

Storytelling Exercises Financial Journalism 99

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc.,

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Solo PR Pro

JANUARY 11, 2022

This is something we’ve helped do for our clients — using storytelling and content to expand awareness of a business and bring in new prospects. Leave your response in the comments section below or tag us on social media using #solopr. Sandra Fernandez, Big Oak Tree Media. We want to hear from you! The post 5 Solos Share Their No.

Writing 98

Writing Community Storytelling Education 98

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

And if you’re brainstorming for story ideas on lighter fare, have a look at Buzzfeed’s famed LOL , WTF or OMG sections. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. Think of this as a continuation of the “About Us” section of a website. First and foremost, the brand must introduce who it is and what it does.

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Case Study Storytelling Study Social Media 97

PRSay

APRIL 19, 2023

As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative? The still photograph was speaking to me in a profound way, and I realized it at the time.

Travel 66

Travel Tourism Storytelling Newspapers 66

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What story or stories are you most proud of?

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Meeting Automotive Media Newspapers 75

Beyond PR

APRIL 29, 2016

And if a reader wants to learn more, links takes curious travelers to each category’s section on the full guide’s website. The press release takes it further by pairing each travel profile with a tip about booking the best deal. Giving potential travelers something intriguing to relate to makes the hard numbers more approachable.

Data 40

Data Storytelling Travel Engineering 40

Critical Mention

OCTOBER 9, 2019

Maintaining consistent logos, social media descriptions and “about” sections across all social media channels is an excellent way to create brand representation. Use Social Media for Storytelling. Practice Social Media Brand-Consistency. These include ones like #MotivationalMonday, #TuesdayThoughts and #WednesdayWisdom.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

JUNE 28, 2017

It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. What’s different is our means of storytelling. What makes it different (or better)?

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Pitching Report Technology Storytelling 159

Ishmael's Corner

JANUARY 13, 2015

The methodology calls for capturing the first 100 words of a company’s narrative from the About section on the website. My talk on storytelling in business at Cadence last month touched on this very point. Uncategorized B-to-B content B2B content B2B websites business storytelling' Cadence Test. Synopsys Test.

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B2B Study Storytelling Exercises 60

Ishmael's Corner

SEPTEMBER 30, 2014

If you question this, take a look at the section for mustard the next time you’re in a grocery store. In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”. Uncategorized brand journalism business storytelling public relations The Financial Times on brand journalism' People like choices.

Journalism 150

Journalism Brand Branding Publicity 150