Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

But there are some changes you can put to good use in brand storytelling. This is a great new feature that can be used to tell your brand story. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

Should We be Storytelling or Story Making?

The Proactive Report

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. Yet when we tell a brand story we tend to get so focused on ourselves that we lose sight of the power of engaging the audience and letting them into the story.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds?

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.”

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

In fact, More and more businesses are using the humble brag during their storytelling—and it’s driving everyone nuts! This means that their first impression of you and your brand might not be as favorable as it should be.

5 aspects of storytelling brands often miss

PR Daily

In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. This story was originally published on PR Daily in November 2014.

Brand storytelling earns high traffic

PR Daily

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. Brand storytelling is framing.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 204

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more. Techniques For Effective Business Communications.

Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. Your brand can be an essential character in the story, but your company should play a subtle supporting role.

Improve Brand Storytelling by Making Your Audience the Main Character

Cision

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.

Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.

Zappos embraces brand storytelling with #ImNotABox campaign

PR Daily

RELATED: Produce content that boosts lead gen, brand awareness and reputation. Zappos’ marketing team also released a short film titled “Box Home” to coincide with the campaign: Brand managers should take note.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Your brand or organization?

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

Brand 205

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?

McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.

Without Tension, there is No Storytelling

Sword and the Script

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. PR brand journalism storytelling

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Ishmael's Corner

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. brand has evolved. Cal Tech Shows Its Storytelling Side. Storytelling Your Way to a Better Job or a Stronger Startup”.

Branding with the F Bomb, Contrast for Storytelling and the Future of Links

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Branding with the F Bomb, Contrast for Storytelling and the Future of Links appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Grab Bag Storytelling Techniques business storytelling juxtaposition pr campaign storytelling technique storytelling techniques tiger woods

How Storytelling Connects Paid, Earned, and Owned Media

AirPR

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Here’s How to Use Storytelling to Improve Your Crowdfunding

ReimaginePR

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Your story will help your audience relate to your brand. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts.

How can data improve your storytelling?

PR Daily

Being able to back up your statements and decision making with cold hard statistics is a great way to build trust between your brand and your customer base. However, a brand story cannot be built on data alone. Data supports storytelling by bringing credibility to your PR message.

The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Uncategorized best business storytelling business storytelling PR storytelling visual storytelling

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion.

Radio 128

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Forget about the brand for a moment.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

In the excitement to evangelize the story, they don’t see delivery on the brand promise to the finish line. But when the storytelling goes far beyond reality, the startup ends up in the hype zone. With this mind, I wanted to share some storytelling tips and examples for startups.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling.

9 ways to boost your brand through online storytelling

PR Daily

To illustrate the importance of contextualizing your brand in a narrative, let's say your friend just bought a new product that they love. Telling your brand's story can be powerful, but first, let's go over a few simple but effective tips to ensure that your story stands out: 1.