The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves.
What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
Ever wondered why one brand becomes famous over another? The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You?
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. He said, “Even my 65-year-old dad used “storytelling” in casual conversation last month when he wasn’t even drunk.”
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. By Laura Petrolino OK class!
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You?
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.
The Art of Storytelling
JANUARY 2, 2012
Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard! Storytelling isn’t hard. When you communicate with your customers – not at them – through storytelling, you are developing a unique and collaborative connection with them.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.
The Power of Storytelling in PR
MARCH 14, 2016
— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.
Sensory Awareness and Storytelling
AUGUST 31, 2015
Sensory Awareness and Storytelling. Engaging the senses can help a consumer connect to our brand, product, or mission in a powerful, yet indirect way. The post Sensory Awareness and Storytelling appeared first on Spin Sucks. By Laura Petrolino.
Storymaking vs. Storytelling: Learn from Mary Poppins
MAY 19, 2015
Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. Storymaking vs. Storytelling Storytelling is one-way communication.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
On average, we’re exposed to 5,000 ads or brand exposures … per day! Brands need to strip back to the basics to succeed with their marketing campaigns. . Far too often, brands see people as another figure to be gained in their quarterly report. By Bryan Adams.
Why Brands Need to Get Emotional
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
5 aspects of storytelling brands often miss
NOVEMBER 13, 2015
In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. This story was originally published on PR Daily in November 2014.
Brand Story We Love: David Peck
JULY 4, 2015
Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.
4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades.
5 ways to translate your storytelling to PR
MARCH 20, 2016
The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. This infographic from Ketchum University explains how to tell branded stories.
5 Unexpected Storytelling Lessons From Beth Comstock
The Influential Marketing Blog
OCTOBER 2, 2014
Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about?
How to Tell Your Brand’s Story in An Always Connected World
JULY 29, 2016
Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA for Ragan’s Social Media & Storytelling Summit. How can brands engage this enormous audience base?
Guitar Center: Content Marketing and Storytelling at Their Best
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. It’s no small feat.
Brand Story to Watch: Bluebird Meadows
MARCH 13, 2015
But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
Tips for effective storytelling
FEBRUARY 7, 2015
With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.
Results Matter: How Storytelling Achieves Ultimate ROI
APRIL 26, 2016
Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math.
How Amazon Uses Brand Storytelling to Inspire Investment
AUGUST 25, 2016
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans.
Microsoft Stories: Best brand storytelling site on the web?
SEPTEMBER 26, 2014
This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Forget about the brand for a moment.
The question that brand storytellers must ask
OCTOBER 27, 2016
Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. To do this, understand how consumers perceive your brand.
Once Upon a Time…3 Keys to Good PR Storytelling
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.
Monday Roundup: Storytelling
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.
3 approaches to effective brand storytelling
MARCH 4, 2015
Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. Brand storytelling is framing.
If Storytelling “Comes Naturally,” Why Is It So Hard?
Rock the Status Quo
APRIL 8, 2016
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.
Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value?
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules.
The Three Elements of Storytelling
FEBRUARY 21, 2012
Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Brand Development isn’t Only External. How strong is Oregon’s brand?
Monday Roundup: Compelling Storytelling
OCTOBER 19, 2015
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.
9 ways to boost your brand through online storytelling
OCTOBER 11, 2016
To illustrate the importance of contextualizing your brand in a narrative, let's say your friend just bought a new product that they love. Telling your brand's story can be powerful, but first, let's go over a few simple but effective tips to ensure that your story stands out: 1.
Using Snapchat for storytelling is a brand journalism win
JANUARY 28, 2016
To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.
6 storytelling lessons from superheroes
JULY 17, 2015
When you’re launching a brand, get to the heart of the matter by focusing on the people who are responsible for its existence. No brand started out great—nor was Matt Murdock (aka Daredevil) born a blind lawyer and hero of Hell’s Kitchen.
Visual Storytelling Secrets: Think Like @Ekaterina
Social PR Chat
MARCH 10, 2016
Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?