Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

New Twitter Rules Good for Brand Storytelling

The Proactive Report

But there are some changes you can put to good use in brand storytelling. This is a great new feature that can be used to tell your brand story. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter

Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

In fact, More and more businesses are using the humble brag during their storytelling—and it’s driving everyone nuts! This means that their first impression of you and your brand might not be as favorable as it should be.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

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How Storytelling Connects Paid, Earned, and Owned Media

AirPR

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Improve Brand Storytelling by Making Your Audience the Main Character

Cision

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.

Here’s How to Use Storytelling to Improve Your Crowdfunding

ReimaginePR

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Your story will help your audience relate to your brand. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts.

What Most Brands Get Wrong When Telling Their Story

ReimaginePR

Over the years, I’ve fallen in love with a few particularly great brand stories. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? The thing is, brand stories are usually bad for a few of the same reasons.

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The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message. Instead, your brand voice is the way you present the message.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

Should We be Storytelling or Story Making?

The Proactive Report

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. Yet when we tell a brand story we tend to get so focused on ourselves that we lose sight of the power of engaging the audience and letting them into the story.

Why you need to become a storyteller

Public Relations Sydney

The post Why you need to become a storyteller appeared first on Public Relations Sydney. Entrepreneur PR tips social entrepreneur Success Stories Catriona Pollard from unknown to expert personal branding social media storytelling success stories TEDx talk

Brand storytelling earns high traffic

PR Daily

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

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Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more. Techniques For Effective Business Communications.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?

Brand Awareness: It’s All About Content

AirPR

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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How to be an authentic storyteller

Public Relations Sydney

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney.

Brand Story to Watch: Bluebird Meadows

ReimaginePR

But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Forget about the brand for a moment.

Results Matter: How Storytelling Achieves Ultimate ROI

PRSay

Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math.

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

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Zappos embraces brand storytelling with #ImNotABox campaign

PR Daily

RELATED: Produce content that boosts lead gen, brand awareness and reputation. Zappos’ marketing team also released a short film titled “Box Home” to coincide with the campaign: Brand managers should take note.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value?

Brand Story We Love: David Peck

ReimaginePR

Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. It’s no small feat.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

Need help with your storytelling? We have an easy solution for you.

ReimaginePR

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops. Blog Brand Storytelling News Uncategorized

5 aspects of storytelling brands often miss

PR Daily

In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. This story was originally published on PR Daily in November 2014.

9 ways to boost your brand through online storytelling

PR Daily

To illustrate the importance of contextualizing your brand in a narrative, let's say your friend just bought a new product that they love. Telling your brand's story can be powerful, but first, let's go over a few simple but effective tips to ensure that your story stands out: 1.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?