5 crucial elements of brand storytelling
JUNE 14, 2019
Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you.