Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Data Storytelling: How to Win Serious Media Coverage

B2B PR Sense

Data and storytelling are probably two words that you wouldn't expect to go together. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand. What is Data Storytelling?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 keys to effective infographic storytelling

PR Daily

Infographics are a powerful storytelling tool. But an infographic doesn’t magically appear. Decide what the infographic should accomplish. An infographic geared toward a specialized audience—for example, engineers or accountants—can use esoteric text and arcane charts. SEO will easily find and display a digital infographic if it’s properly named and punctuated. No one reads those interminably long infographics on vast topics like “world history.”

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.

Infographic: Storytelling tips to capture readers’ hearts

PR Daily

Whether it was listening to your parents read bedtime stories, sitting on carpet squares for story time during elementary school or now reading organization’s digital content, powerful storytelling is what everyone craves. This infographic. For more ways to tell a story that audiences will love, see the full infographic below Not much has changed since childhood; compelling narratives are still captivating.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling? Crenshaw Communications PR Fish Bowl public relations data-driven PR PR content PR storytelling tech prBut where does the data come from?

Data 133

Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. In 2014, the company decided to make Airbnb users the star of its storytelling. Here are five tips to start a data storytelling initiative: Mind the structure. Good storytelling needs a beginning, middle and end, and it needs a hero, a theme and a purpose. An infographic?

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. Good storytelling reigns," remarks Kevin Allen, a storyteller and blogger for PR Daily.

Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic. Read the rest of the infographic on Enchanting Marketing.

Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it. A new infographic from LookbookHQ and Beutler Ink titled “Effective Storytelling” gives marketers some much needed reminders about what it means to tell a story.

Infographic: 5 essentials of a killer story

PR Daily

How can brand managers adopt the prime elements of storytelling to craft a narrative that will captivate audiences? The essential elements of storytelling should be present in any message you plan to share about your organization. This infographic from Copyblogger shares the key elements that must appear in any story for it to satisfy and captivate an audience. The post Infographic: 5 essentials of a killer story appeared first on PR Daily. Infographics Storytelling

Infographic: 12 crucial video marketing statistics

PR Daily

This infographic from Raw Shorts offers statistics for just how important video will be for your future communications. To learn more about how video can help you achieve your messaging goals, consult the full infographic. The post Infographic: 12 crucial video marketing statistics appeared first on PR Daily. Infographics PR Industry Social Media Storytelling Visual & Video Communications

Infographic: Tips for creating ‘big rock content’

PR Daily

This infographic from NewsCred helps identify how you can make this strategy work. See the full infographic for all the details. The post Infographic: Tips for creating ‘big rock content’ appeared first on PR Daily. Brand Journalism Content Marketing Infographics Marketing Media Relations PR Industry Storytelling Visual & Video Communications Writing & EditingHow do you ensure your content strategy will create something your audience can’t ignore?

Infographic: How to respond to negative consumer reviews

PR Daily

According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. The infographic lists several ways a business should respond to negative reviews. To see the full breakdown of a perfect response to a negative review, read the full infographic. The post Infographic: How to respond to negative consumer reviews appeared first on PR Daily. Crisis Communications Infographics Media Relations Social Media Storytelling Writing & Editin

Infographic: A month’s worth of fresh content ideas

PR Daily

Here to help alleviate that productivity pressure is an infographic found on Social Media Today , which lines up a month’s worth of content ideas for your team’s creative war chest. The post Infographic: A month’s worth of fresh content ideas appeared first on PR Daily. Content Marketing Infographics Marketing Social Media Storytelling Visual & Video Communications

Infographic: How to escape content mediocrity

PR Daily

This infographic from Enchanting Marketing shares a complete program for working on your writing skills. To learn how to improve your writing and discover specific tactics you can practice on your own, read the full infographic. The post Infographic: How to escape content mediocrity appeared first on PR Daily. Content Marketing Infographics Marketing Speechwriting Storytelling Writing & EditingWriting, like any other task, requires practice.

Infographic: How to amplify your content’s power

PR Daily

According to this infographic from Review 42, only one in five marketers say they know the best way to run a content marketing campaign. The infographic lists primary ways to improve your content: Target your audience with data from the sales team, website analytics, social media listening and more. To learn more about how to improve your content strategy and get more engagement from your audience, consult the full infographic.

Infographic: When to post on social media

PR Daily

This infographic from CoSchedule breaks down each of the top social media platforms with the best times and days of the week to post. To see all the best times for your content to run , read the full infographic. The post Infographic: When to post on social media appeared first on PR Daily. Marketing PR Industry Social Media Storytelling Visual & Video CommunicationsYour social media content will get more eyeballs depending on when upload your post.

Infographic: 65 fresh blogging ideas

PR Daily

Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. Read the rest of the infographic for more fresh blogging ideas. The post Infographic: 65 fresh blogging ideas appeared first on PR Daily. Infographics Storytelling Writing & Editing

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

Infographic: How color changes the perception of your message

PR Daily

These are just a few of the insights in this infographic from Vowels about how color can coax an audience to change their opinion about you and your message. To learn more about what colors are the best fit for your branding and style, read the full infographic. The post Infographic: How color changes the perception of your message appeared first on PR Daily. Branding Content Marketing Infographics Marketing Social Media Storytelling Visual & Video Communications

Infographic: How to create audience personas

PR Daily

This infographic from Clever Tap offers a guide on how to build your personas for a given campaign. To see an example of a fully developed audience persona, consult the full infographic. The post Infographic: How to create audience personas appeared first on PR Daily. Infographics Marketing Media Relations PR Industry Social Media Storytelling Writing & Editing

Infographic: How to feature your organization in Instagram Stories

PR Daily

This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. To learn how to make your Instagram offering stand out, read the full infographic. The post Infographic: How to feature your organization in Instagram Stories appeared first on PR Daily. Infographics Social Media Storytelling

Infographic: Facebook stats that matter for PR pros

PR Daily

This infographic from Hootsuite offers stats to help guide your strategy. Learn more about how users are interacting on Facebook by reading the full infographic. The post Infographic: Facebook stats that matter for PR pros appeared first on PR Daily. Content Marketing Research Social Media Storytelling Visual & Video CommunicationsHow should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond?

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. Why: “Although data can demonstrate a nonprofit’s overall impact and mission to its audience, an engaging story drives home the fact that the issue at hand can touch their lives,” says Ryan Hansen as he discusses how your nonprofit can “motivate potential supporters and donors” through storytelling.

Infographic: 7 common blog errors to avoid

PR Daily

This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To learn about all seven mistakes and how to avoid them, consult the full infographic.

Infographic: Important IGTV do’s and don’ts for PR pros

PR Daily

Squarelovin has put pointers together in this handy infographic. To learn more about how to use IGTV for your messaging and storytelling, read the full infographic. The post Infographic: Important IGTV do’s and don’ts for PR pros appeared first on PR Daily. Infographics Social Media Visual & Video CommunicationsAre you planning to put your message on Instagram’s video platform?

Infographic: 10 ideas for stellar marketing videos

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started. To see the different kinds of videos that could benefit your organization, consult the full infographic. The post Infographic: 10 ideas for stellar marketing videos appeared first on PR Daily.

Infographic: 71 stellar blog headline ideas

PR Daily

However, plenty of resources are available to help you generate fresh ideas—like this infographic. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily. Content Marketing Infographics PR Industry Storytelling Websites Writing & EditingLooking to add heat to your content creation efforts?

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. This infographic from Ketchum University explains how to tell branded stories.

The Ultimate Brand Video Helper

ReimaginePR

You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling TechniquesBecause we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

Video 249

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Finally, a Test to Guide the Actions and Storytelling Behind a News Release : With millions of dollars wasted writing news releases that no one will care about, I developed this test as a service to the PR industry. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Infographic: Visual statistics marketers should know

PR Daily

Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. However, original graphics such as infographics outperform all other visual types, with the next closest format (videos and presentations) receiving nearly 15% less engagement. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Infographic: The formula for a perfect explainer video

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To learn more about what works and what irks on social media, consult the full infographic. The post Infographic: Do’s and don’ts for social media marketers appeared first on PR Daily. Reaching out through your preferred platforms comes with plenty of risks.

Infographic: Digital channels that deliver the highest ROI

PR Daily

To help plan or update your marketing strategy, Digital Marketing Philippines shares trends related to the top digital channels and how well brand managers say these avenues are working in this infographic. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Check out the full infographic for guidance. The post Infographic: Digital channels that deliver the highest ROI appeared first on PR Daily.

Infographic: How to nurture creative, productive writing habits

PR Daily

Just about anyone can twirl a storytelling gem once in a blue moon. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest on their laurels, waiting for the muse to arrive. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Read the rest of the infographic to pursue a more prolific creative path.

Infographic: 8 hot graphic design trends

PR Daily

The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year. Peruse the rest of Venngage’s helpful infographic to learn more. The post Infographic: 8 hot graphic design trends appeared first on PR Daily. Content Marketing Storytelling Visual & Video CommunicationsExpect more pops of vivid color, hand-drawn illustrations and authentic stock photos.

Trends 127