Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 3) Creativity is the Soul of CMO.

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Guest Post by Mike Connell.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Go Beyond to Get Creative with Your Communications.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!),

Finding Our Inner Picasso in Portland: The Art Form of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more. Techniques For Effective Business Communications. Not only is every story unique, but the methods in which each one is told vary greatly.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.

The Craft of Creative Writing


The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” The post The Craft of Creative Writing appeared first on Barokas Public Relations.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right? Get visually creative !

Caine’s Arcade: How Powerful Storytelling Can Make a Difference


Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids.

Creativity, Stupid Talking Head (CNBC) Tricks and Achieving Greatness

Ishmael's Corner

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. The grab bag returns.

Triple Shot: Visual Storytelling Tools


Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. Death to the Stock Photo – Death to the Stock Photo is our go-to resource for creative, high-quality photos that you can share anywhere.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

4 Lessons Learned While Managing Creative Marketers

Beyond PR

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.

PR & the Art of Effective Storytelling

Mora Communications

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. The most effective communicators are storytellers.

Adapting Strategies for Effective Storytelling in the Social Media Era


The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

11 creative ways to pump up your content marketing game

PR Daily

RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day?

Shop NFL Creates Successful Commercial Through Storytelling

The Stalwart Blog

Brands are constantly being challenged with finding creative ways to connect with their customers. Whether it’s through a commercial or another channel, I encourage brands to find creative ways to connect with their customers through storytelling

Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. The reason storytelling works is rooted in neuroscience. Some storytelling tips.

Rebuilding after hurricanes: How storytelling can drive recovery

PR Daily

Get creative on owned platforms. The devastation from hurricanes Harvey and Irma have focused attention on renewal. Current estimates say recovery costs from the two monster storms could approach $300 billion.

Corporate storytelling is an essential future PR skill

Stuart Bruce

” – you can if you’re creative enough. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators.

9 great books about storytelling and presentations

PR Daily

These hours spent outside, soaking up sunshine and insights, fuel my creativity, passion and drive. Infographics: The Power of Visual Storytelling ". Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations ".

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling.

Marrying creativity and accountability in PR

PR Daily

One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity.

Content Tips for Adding Creativity in More Conservative Niches

Beyond PR

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience.

Using Snapchat for storytelling is a brand journalism win

PR Daily

To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.

The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. From smartphones to roadside billboards, video content is the king of digital marketing.

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

RELATED: Master the elements of brand storytelling in this intensive masterclass. ]. They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry.

Improve your writing—and creativity—with some story prompts

PR Daily

The person with the most creative story wins. Playing these types of games helps me think creatively and stretches my storytelling skills. RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ].

3 ways to turn online reviews into storytelling gold

PR Daily

Here are three ways communications pros can use positive reviews for storytelling: 1. A stream of fresh content is uploaded daily, and any of these posts can yield a breakthrough idea to ignite your creativity. Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why.

4 Tips to Create PR Campaigns that Stand Above Competitors


To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Standing out from the crowd takes more than creativity, however.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling


Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

We Asked Today’s PR Influencers: What is #CreativePR?


CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

7 #PR Lessons in 2015

PR Expanded

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

4 Ways to Align Your Content Marketing with Your Holiday Promotions


Read Cision and PR Newswire’s latest case study OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign for tips on planning creative and compelling visual content. Best Practices Content Marketing Featured content strategy Holiday Marketing Visual Storytelling