Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 3) Creativity is the Soul of CMO.

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught.

Trending Sources

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR.

Creative Headlines Will Drive PR SEO & Success in 2017


Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference


Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right? Get visually creative !

Adapting Strategies for Effective Storytelling in the Social Media Era


The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Triple Shot: Visual Storytelling Tools


Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. Death to the Stock Photo – Death to the Stock Photo is our go-to resource for creative, high-quality photos that you can share anywhere.

Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. The reason storytelling works is rooted in neuroscience. Some storytelling tips.

9 great books about storytelling and presentations

PR Daily

These hours spent outside, soaking up sunshine and insights, fuel my creativity, passion and drive. Infographics: The Power of Visual Storytelling ". Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations ".

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

RELATED: Master the elements of brand storytelling in this intensive masterclass. ]. They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry.

Marrying creativity and accountability in PR

PR Daily

One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity.

The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. From smartphones to roadside billboards, video content is the king of digital marketing.

We Asked Today’s PR Influencers: What is #CreativePR?


CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Using Snapchat for storytelling is a brand journalism win

PR Daily

To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.

4 Lessons Learned While Managing Creative Marketers

Beyond PR

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0

4 Tips to Create PR Campaigns that Stand Above Competitors


To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Standing out from the crowd takes more than creativity, however.

Content Tips for Adding Creativity in More Conservative Niches

Beyond PR

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience.

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3 ways to turn online reviews into storytelling gold

PR Daily

Here are three ways communications pros can use positive reviews for storytelling: 1. A stream of fresh content is uploaded daily, and any of these posts can yield a breakthrough idea to ignite your creativity. Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why.

11 creative ways to pump up your content marketing game

PR Daily

RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day?

7 #PR Lessons in 2015

PR Expanded

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

#CreativePR: Measurement and Data-Based Insights


In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. IR/PR creativePR creativity martin waxman measurement

Corporate storytelling is an essential future PR skill

Stuart Bruce

” – you can if you’re creative enough. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators.

Improve your writing—and creativity—with some story prompts

PR Daily

The person with the most creative story wins. Playing these types of games helps me think creatively and stretches my storytelling skills. RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ].

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling.

Shop NFL Creates Successful Commercial Through Storytelling

The Stalwart Blog

Brands are constantly being challenged with finding creative ways to connect with their customers. Whether it’s through a commercial or another channel, I encourage brands to find creative ways to connect with their customers through storytelling

4 Ways to Align Your Content Marketing with Your Holiday Promotions


Read Cision and PR Newswire’s latest case study OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign for tips on planning creative and compelling visual content. Best Practices Content Marketing Featured content strategy Holiday Marketing Visual Storytelling

Paying for the destruction of public relations

PR Conversations

It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies. Current PR Conversations PR Techster Consumerist society Creative capitalism Davos Ethical consumerism PESO promotion

Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

PR Expanded

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Content gets your audience’s attention.

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Should HR Be Telling Stories?

Ishmael's Corner

The question relates to the role of storytelling techniques in the HR function. It turns out that one can make an argument for HR more than any other function needing storytelling. Ironically, the above words came from a creative services company.

6 Ways to Get More Instagram Followers for Your Business


Remember, Instagram is all about storytelling. Images: Kumweni , Pete (Creative Commons). Best Practices Featured brand storytelling followers Instagram social mediaA recent bug gave some Instagram accounts as many as 100,000 new followers.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!),

Creativity, Stupid Talking Head (CNBC) Tricks and Achieving Greatness

Ishmael's Corner

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. The grab bag returns.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. Marketing PR content marketing creative ideas social media marketing

The Craft of Creative Writing


The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” The post The Craft of Creative Writing appeared first on Barokas Public Relations.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling


Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.