Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

NewsWhip

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip. Communications & PR Interviews Communications creative PR Storytelling[…].

5 examples of clever, creative COVID-19 pivots

PR Daily

The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The post The Biggest Barrier Between PR and Creativity Is … appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? It’s far too easy to say that B2B technology is dull.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Elements Character Arc Pinch Point Plot Point Storytelling ElementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling elementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. One question focused on whether creativity is inherent, or if it can be taught. The post Can You Teach Creativity?

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Lots of resources are out there to guide us on our creative journeys.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Whether it’s highlighting the agency’s progressive history of celebrating Pride Month —or timing a story about Julia Child’s shark repellant recipe to coincide with “Shark Week”—Reams’ team covered multitudes of compelling stories in creative ways. Be creative, and tell interesting stories in attention-grabbing ways.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. Think creatively about how you can play off an event, a holiday or something in the news. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan Consulting

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling? Have you seen good examples of storytelling in action?

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. When they do, the creative often lacks inspiration (to put it kindly). The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The headline is our attempt at inserting incongruence into the story.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Whether it’s highlighting the agency’s progressive history of celebrating Pride Month —or timing a story about Julia Child’s shark repellent recipe to coincide with “Shark Week”—Reams’ team covered multitudes of compelling stories in creative ways. Be creative, and tell interesting stories in attention-grabbing ways.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes. One great example of using emotional storytelling is Humans of New York (HONY).

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Get creative: 5 ways to revive your writing

PR Daily

Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”. Is your love of writing on the ropes?

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. What matters is understanding who they are and where they reside, so you can build an effective social media storytelling strategy. Be proactive and creative. Content Marketing Social Media Storytelling digital marketing

Sinister storytelling advice from Jack Nicholson — in the words of Matt Damon

Doctor Spin

For one thing, Damon’s story from the movie shoot of The Departed is perfectly told; there’s an economy of words, there’s the anticipatory effect of repetition, and there’s the profound nugget of storytelling wisdom at the end. Spin Videos Creativity Creative Writing Storytelling Element“But if you leave the camera rolling.”

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link]. That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

3 reasons storytelling is essential in health care marketing

PR Daily

Health care storytelling is slowed by two significant challenges: complexity and regulations. Get creative, and share these gems. A one-size-fits-all approach to storytelling doesn’t work. A common storytelling mistake is urging your audience to follow along rather than join in. Have health care marketers been lax in their storytelling efforts because it’s difficult and takes time, effort and limitless creative energy? Health Care Storytelling

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR survey

Performance Storytelling: Integrating Analytics and Creativity

Onclusive

Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.” In this keynote session, Shay will share how Performance Storytelling differs from traditional marketing and communications strategies and outline a roadmap for success for CMOs to truly embrace the change. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Creativity, Stupid Talking Head (CNBC) Tricks and Achieving Greatness

Ishmael's Corner

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. The Slate story goes a step further, asserting that people are actually biased AGAINST creative thinking. That’s why the sheer act of creativity typically falls short of the finish line. The grab bag returns.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” The post Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. How We Did It Marketing PR Industry Research Storytelling

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

SEO 192

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re For many creative writers turned corporate, this means using your lede to create your story arc.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

Finding Our Inner Picasso in Portland: The Art Form of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more. Techniques For Effective Business Communications. Not only is every story unique, but the methods in which each one is told vary greatly.

Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. Interested in learning more about visual storytelling?

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. Stories affect change and we are storytelling animals, according to Jonathan Gottschall’s The Storytelling Animal : “Did you know that the more absorbed you are in a story, the more it changes your behavior? The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter.

Marrying creativity and accountability in PR

PR Daily

One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? In two sessions I attended, the presenters noted that PR practitioners are often known internally as “creatives” or “idea people.” They must also celebrate and encourage creativity. Creativity in public relations is informed creativity.

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. Here are some lessons from this maverick storyteller that writers and brand managers can take to heart as they write their own adventures: 1. Good storytelling is about increasing and then releasing tension. How will you remember the legacy of this exceptional storyteller?

Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. In his book, ‘Dark Angels: How Writing Releases Creativity at Work," Simmons urges marketers to rebel against the greyness of corporate speak and the blandness of business jargon. The reason storytelling works is rooted in neuroscience. The ‘Share a Coke’ campaign from Coca-Cola is a further example of great storytelling.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Go Beyond to Get Creative with Your Communications.