INDUSTRY INSIGHTS YOUR PEERS ARE READING
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Ugly Websites, Communications That Cajole and More Science on Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Grab Bag business communications storytelling storytelling science warren buffett storytelling website communications MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. MORE
Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […]. MORE
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond! MORE
Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. Uncategorized best business storytelling business storytelling PR storytelling visual storytelling MORE
It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? MORE
We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? MORE
I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. Modern communicators know how to attach their stories to the timely and relevant news. MORE
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs. MORE
I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. MORE
No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads. MORE
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). MORE
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon. MORE
Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post SEO Welcomes Storytelling and PR to the “Family.” MORE
This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling. MORE
If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. And, at the end of the day, you’re one human communicating with another human. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. MORE
The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch. MORE
In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal. MORE
The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling. MORE
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR. We are all familiar now with the PESO model. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? MORE
With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling. MORE
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more. MORE
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels. MORE
Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. MORE
Ishmael's Corner
AUGUST 30, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications.
Ishmael's Corner
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
OCTOBER 1, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
MARCH 24, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.
ImPRessions - Crenshaw Communications
JULY 10, 2018
The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling.
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PR Expanded
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece.
PR Daily
JUNE 19, 2018
We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?
ReimaginePR
SEPTEMBER 12, 2016
It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?
Ishmael's Corner
AUGUST 6, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling?
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Waxing UnLyrical
AUGUST 28, 2018
The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.
Ishmael's Corner
SEPTEMBER 29, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Ugly Websites, Communications That Cajole and More Science on Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Grab Bag business communications storytelling storytelling science warren buffett storytelling website communications
Ishmael's Corner
SEPTEMBER 23, 2014
I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling.
Ishmael's Corner
FEBRUARY 10, 2015
In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal.
PR Expanded
JULY 18, 2018
I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. Modern communicators know how to attach their stories to the timely and relevant news.
Cision
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.
PRSay
JANUARY 18, 2018
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.
Ishmael's Corner
AUGUST 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon.
Waxing UnLyrical
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.
Ishmael's Corner
AUGUST 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.
Ishmael's Corner
MARCH 20, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
NOVEMBER 8, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR Daily
NOVEMBER 14, 2018
Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero.
Waxing UnLyrical
APRIL 26, 2018
Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter.
PR Daily
FEBRUARY 7, 2015
With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.
Ishmael's Corner
DECEMBER 12, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.
PRSay
JANUARY 16, 2018
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.
Cision
MARCH 14, 2016
— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling.
Ishmael's Corner
OCTOBER 21, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post SEO Welcomes Storytelling and PR to the “Family.”
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.
AirPR
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR. We are all familiar now with the PESO model.
Ishmael's Corner
JULY 22, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […].
Waxing UnLyrical
OCTOBER 12, 2015
This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling.
ReimaginePR
AUGUST 8, 2016
If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. And, at the end of the day, you’re one human communicating with another human. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts.
Ishmael's Corner
MAY 31, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.
Ishmael's Corner
NOVEMBER 30, 2014
Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. Uncategorized best business storytelling business storytelling PR storytelling visual storytelling
Ishmael's Corner
SEPTEMBER 13, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass).
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