How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Storytelling in B2B marketing usually represents writing goals like empathy, humanity and interest.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Increasing Your Media Coverage Through Storytelling

PRSay

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketin

The Thai Cave Rescue And The Power Of Storytelling

ImPRessions - Crenshaw Communications

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling.

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece.

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling?

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?

Ugly Websites, Communications That Cajole and More Science on Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Ugly Websites, Communications That Cajole and More Science on Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Grab Bag business communications storytelling storytelling science warren buffett storytelling website communications

The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling.

Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. Modern communicators know how to attach their stories to the timely and relevant news.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). 3) More communicators report to the CEO than to marketing.

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Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? Know the elements of storytelling.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

How storytellers must adjust for B2C or B2B audiences

PR Daily

The intrinsic differences between consumers and businesses looking for a service requires communicators to modify their approach. Meredith Shubel works for Caster Communications and can be reached on Twitter @merryshoebell.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? Know the elements of storytelling.

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post SEO Welcomes Storytelling and PR to the “Family.”

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The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling.

Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.