The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year. MORE

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. MORE

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right? MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. MORE

When I read “ The Bedtime Test of Content Marketing and PR ” by Shift Communications Vice President Christopher Penn , I laughed out loud. In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. MORE

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. He has helped change the way businesses communicate. Here’s a simple graphic to illustrate the constituents of effective brand communication. MORE

The world’s best communications pros are also some the best storytellers. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. MORE

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. MORE

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Playing a quick game of word association with European soccer fans conjures words like hooligans, violence and racism. MORE

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. MORE

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. MORE

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Contrast, a Poor Man’s Failure in PR Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post SEO Welcomes Storytelling and PR to the “Family.” MORE

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This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling. MORE

Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat. MORE

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. MORE

Communicators have come far since Merriam-Webster named “blog” its 2014 Word of the Year. At the heart of it all, good storytelling reigns. You moved right past the iPod to the iPhone, learning how to tell interesting stories on mobile devices. MORE

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal. MORE

While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium. But as the Web has found its way as a tool, it also influenced how we communicate. Have you seen examples of great storytelling lately? MORE

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The basis of visual storytelling can come from words. They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling. MORE

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. MORE

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. The post Execs Struggle with One of the Most Effective Storytelling Techniques appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Key to Storytelling for Startups: Avoid the “H” Word appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. In the world of startups, there’s truth to the cliché, “Ignorance is bliss.” MORE

Too often marketing and communications pros tap the wrong sources of information from our clients to use in connecting with audiences. Use these lessons to suit up and power your storytelling efforts. Roughly 130,000 fans converged on San Diego on July 9-12 for Comic-Con. MORE

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. The simple act of opening up can strengthen business communications, giving lift to what otherwise would be vanilla information. MORE

Infographics: The Power of Visual Storytelling ". Summary: In today''s fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Attend our conference on Visual Communications and Infographics. ]. MORE