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What is Corporate Storytelling and How Do I Use it?

Spin Sucks

The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges.

The Minimalist Approach to Brand Storytelling

Spin Sucks

Brand storytelling. But it is a much more elite group who include the five-parts of brand storytelling and tell stories which allow their consumers to be narrators, directors, or even characters. Brand Storytelling Requires Freedom. By Laura Petrolino.

What You Can Learn About Storytelling from Charity Water

Spin Sucks

Bryan Adams argues that once you realize the power inherent in effective storytelling, you have the potential to revolutionize the way you recruit talent, develop your business, and shape the world. The post What You Can Learn About Storytelling from Charity Water appeared first on Spin Sucks.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications.

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. He said, “Even my 65-year-old dad used “storytelling” in casual conversation last month when he wasn’t even drunk.”

The Art of Storytelling

Spin Sucks

Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that marketing and advertising have been irrevocably altered by a communications revolution. Content = storytelling. Storytelling Actually Isn’t Simple.

Sensory Awareness and Storytelling

Spin Sucks

Sensory Awareness and Storytelling. As communicators, this provides us a challenge and an opportunity. Communication and Sensory Awareness. Effective communications is about the details. The post Sensory Awareness and Storytelling appeared first on Spin Sucks.

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business.

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You?

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Most brands are] using storytelling as an entertainment form to get your attention, instead of an emotional form to win your heart and mind and get you really involved. Brands have to learn to communicate differently. The Best Sales People Have Storytelling at Their Core.

Lessons You Can Take from The New York Times Storytelling

Spin Sucks

But there are so many lessons about storytelling you can take from the newspaper, no matter how old or new your history. Communication Storytelling business timeline facebook for businesses New York Times storytelling the lively morgue

Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Transmedia Storytelling for Content Creators

Spin Sucks

In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades.

Storymaking vs. Storytelling: Learn from Mary Poppins

Spin Sucks

Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. They crave interactive communication.

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”.

Santa, the Communications Pro

Spin Sucks

Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. Well you better not pout, you better not cry, you better not shout—because I’m going to tell you why Santa Claus is such a communications pro!

Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.

Personalized Communications in the Digital World

Spin Sucks

It’s the most wonderful week of the year… No, it’s not personalized communications in the digital world week. So why does this matter to us as communicators? Because communication is really about how you make people feel. It’s easy to communicate with a crowd, like a crowd.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Online Communication and Relationships: The Missing Skills

Spin Sucks

Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building.

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. The post Execs Struggle with One of the Most Effective Storytelling Techniques appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling.

The Three Elements of Storytelling

Spin Sucks

Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller.

Storytelling Learned from Ann Romney

Spin Sucks

But as a speechwriter and storyteller, I watched. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. Communication Storytelling ann romney barbara sawyers mitt romney republican national convention storytelling

Draw Me a Story: Six Storytelling Lessons From Cartooning

Waxing UnLyrical

Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat.

Words Can Underpin Visual Storytelling. Let Me Explain.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The basis of visual storytelling can come from words. They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Do the Best Business Storytellers on the Planet Have Shoes?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

A Gigantic List of Tools for Communicators

Spin Sucks

There are a ton of free and paid tools that makes the job of the communicator much, much easier. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. by Paula Kiger Communicator Christmas!

Tools 74

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

6 storytelling lessons from superheroes

PR Daily

Too often marketing and communications pros tap the wrong sources of information from our clients to use in connecting with audiences. Use these lessons to suit up and power your storytelling efforts. Roughly 130,000 fans converged on San Diego on July 9-12 for Comic-Con.

5 aspects of storytelling brands often miss

PR Daily

When I read “ The Bedtime Test of Content Marketing and PR ” by Shift Communications Vice President Christopher Penn , I laughed out loud. In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel.