Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter.

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

Here’s How to Use Storytelling to Improve Your Crowdfunding

ReimaginePR

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. And, at the end of the day, you’re one human communicating with another human. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Why PR pros should consider immersive storytelling

PR Daily

New technology is changing everything for communicators. The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how communicators tell and distribute stories.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Finding Our Inner Picasso in Portland: The Art Form of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. The post Finding Our Inner Picasso in Portland: The Art Form of Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The Top 10 Storytelling Posts for 2016 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. Here’s the second part, again reflecting the varied facets that make up today’s communications in the business world. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more.

Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.

Irish Fans Bring Contrarian Storytelling to the Euro Cup

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Playing a quick game of word association with European soccer fans conjures words like hooligans, violence and racism.

Ugly Websites, Communications That Cajole and More Science on Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Ugly Websites, Communications That Cajole and More Science on Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Grab Bag business communications storytelling storytelling science warren buffett storytelling website communications

The Best Storytelling Posts for the First Half of 2016 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year.

Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass).

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

Five Business Storytelling Lessons in a 75-second Video From Canal+

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling.

Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Contrast, a Poor Man’s Failure in PR Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal.

Words Can Underpin Visual Storytelling. Let Me Explain.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The basis of visual storytelling can come from words. They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling.

Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon.

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. The post Execs Struggle with One of the Most Effective Storytelling Techniques appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Is storytelling the pulse of your communications?

PR Daily

4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. Learn your client’s communication habits.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

Applying Storytelling Techniques to a Landing Page. Yes, It’s Possible!

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve written several posts on how storytelling seems to be MIA when it comes to the humble job description. The post Applying Storytelling Techniques to a Landing Page. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.