PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. Techniques For Effective Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Case Study 129

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. The post Where Do You Find Data For PR Storytelling? But where does the data come from?

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Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale. Strategic PR delivers many benefits for adtech brands. It focuses less on products and more on their values as a business and a workplace.

Publicity 203

Publicity Marketing Advertising Advertising 203

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

HMA Public Relations

JANUARY 20, 2023

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.

Storytelling 79

Storytelling Nonprofit Conference Leadership 79

Agility PR Solutions

OCTOBER 22, 2023

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher.

Storytelling 180

Storytelling Leadership Trends Publicity 180

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

Leadership 69

Leadership Biotechnology Policies Local 69

Deirdre Breakenridge

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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Storytelling Internal International System 281

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

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B2B How To Instagram Reddit 170

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

That engagement presents prime opportunities for branding and thought leadership. Patrice Gamble, Director, Public Relations, recently told us about how platforms like Discord and Media.com give PR teams the means to meet on equal ground, and to work together to build shared trust and elevate storytelling.

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Trends Mobile Twitter Consumer 320

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. But what about the PR folks on the front line.

Storytelling 114

Storytelling Conference Survey Communications 114

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Communicators have picked up the thought leadership religion. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Publicity 60

Sword and the Script

JANUARY 23, 2024

Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference. Effective thought leadership should accomplish five objectives: 1. However, effective thought leadership actually requires thought and leadership.

B2B 102

B2B Study Company Leadership 102

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

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Energy Leadership Meeting LinkedIn 122

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

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Mobile Advertising Advertising Trends 334

PRSay

MAY 13, 2020

It’s also an opportune moment to work on thought leadership in your content marketing, which involves using your own experts and their talents and experience to develop credibility and trust with your audience. Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different.

Content Marketing 200

Content Marketing Marketing Storytelling Leadership 200

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Ishmael's Corner

JULY 22, 2015

The Art Of Storytelling In Business Communications And Public Relations. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens.

Storytelling 60

Storytelling Leadership Twitter Communications 60

PRSay

FEBRUARY 21, 2023

Referencing Melton’s article in February’s annual writing and storytelling issue of Strategies & Tactics , John Elsasser, the newspaper’s editor-in-chief and host of S&T Live , asked about having “a healthy dose of doubt” when starting a writing project. Writers need ‘a healthy dose of doubt.’

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Ishmael's Corner

FEBRUARY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Leadership and Zigging When Everyone Else is Zagging appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Leadership 60

Leadership Storytelling Communications Marketing 60

Ishmael's Corner

JUNE 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Techniques For Effective Business Communications. Didn’t happen.

Leadership 60

Leadership Blogging Storytelling Communications 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling. Others require membership fees. Trade readers are a niche audience .

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

AUGUST 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

Storytelling 60

Storytelling Guidelines Leadership Employee 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

PRSay

FEBRUARY 14, 2024

And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Storytelling is not only you sharing your story; storytelling is also listening and absorbing information. Again, “it goes back to storytelling,” Blackwell said. “It But telling stories is a two-way street, Blackwell said.

Communications 149

Communications Storytelling Government Community 149

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

Storytelling 60

Storytelling Tourism Travel Local 60

Onclusive

MARCH 17, 2021

Until the reputation mission of PR/Communications is acknowledged and sponsored by the company’s senior most leadership team, and drives the key objectives of PR/Communications organization, it is hard for teams to raise the bar for PR/Communications to drive greater business impact.

Data 195

Data Communications Reputation Data-Driven PR 195

Stern + Associates

MARCH 5, 2024

Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story? Many of the most admired companies have strong founder or CEO stories.

How To 98

How To Corporate Storytelling Conference 98

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 94

Communications Storytelling Community Writing 94

PRSay

NOVEMBER 21, 2022

More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. 14 episode of S&T Live. The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn.

Leadership 60

Leadership Conference Retail Storytelling 60