How brand journalism boosts U. of Alberta’s visibility—and reputation
PR Daily
AUGUST 26, 2019
The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Look no further than the University of Alberta’s brand journalism site, folio , which hosts and posts robust reporting on a tantalizing array of topics related to science, tech, business, research and wellness. Folio is powered by a five-person newsroom that employs a straightforward storytelling style and a traditional journalistic structure.
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