4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.
Storytelling, PR, and Measurement
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.
Free White Paper! Build a Brand Journalism Program
DECEMBER 3, 2015
The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.
The “F Word” in Storytelling and Business
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Using Snapchat for storytelling is a brand journalism win
JANUARY 28, 2016
To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.
Once Upon a Time…3 Keys to Good PR Storytelling
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.
Native Advertising: Where Content Marketing and Journalism Overlap
FEBRUARY 5, 2016
From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. This is a guest post by Bernie Borges.
Monday Roundup: Storytelling
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.
Brand journalism is the new PR
DECEMBER 17, 2014
Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.
5 reasons PR should own brand journalism
JANUARY 21, 2016
Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy.
If Storytelling “Comes Naturally,” Why Is It So Hard?
Rock the Status Quo
APRIL 8, 2016
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?
Do the Best Business Storytellers on the Planet Have Shoes?
JANUARY 13, 2016
The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
JANUARY 20, 2015
And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses.
Content marketing and brand journalism best practices
SEPTEMBER 10, 2015
You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Shift storytelling from being all about you to being all about your customers.
Visual Storytelling Secrets: Think Like @Ekaterina
Social PR Chat
MARCH 10, 2016
Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?
The Rise of “Gotcha!” Reporting and Fall of Journalism
JULY 27, 2015
Some reporters have this method down so well it has become their only form of storytelling. Reporting and Fall of Journalism appeared first on LTPR. There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces.
Microsoft Stories: Best brand storytelling site on the web?
SEPTEMBER 26, 2014
This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think?
Hospital draws readers with rich storytelling, brand journalism
DECEMBER 18, 2015
That's why the Atlanta-based Shepherd Center has used a content strategy based in rich storytelling from its newsroom to catch the attention of new media outlets. The newsroom is the center of the hospital's storytelling through articles, photos and videos.
Here We Go Again. The Downfall of Journalism Traces to the Rise of PR
NOVEMBER 16, 2015
The Art Of Storytelling In Business Communications And Public Relations. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6
10 ways to use Twitter for storytelling
OCTOBER 12, 2015
RELATED: Learn how to amplify your stories through effective brand journalism with Media Source's whitepaper.]. This article was originally published on PR Daily in October 2014.
When journalism and public relations intersect
FEBRUARY 10, 2016
He blogs about storytelling in business at. Many journalists have taken to social media, particularly Twitter, to promote their stories online. As publishers increasingly rely on analytics to measure the performance of their journalists, every click counts. The New York Times.
Just Like Bad PR, There’s Bad Journalism Out There
SEPTEMBER 16, 2014
Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling.
Contrast, a Poor Man’s Failure in PR Storytelling
DECEMBER 7, 2015
The Art Of Storytelling In Business Communications And Public Relations. The post Contrast, a Poor Man’s Failure in PR Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
McDonald’s Serves Up Failure and Fries in Business Storytelling
NOVEMBER 4, 2014
When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.
The Reason PR Fails Often Goes Back To Before the Storytelling
MAY 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.
5 quotes that highlight the power of storytelling
AUGUST 17, 2015
Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George
Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”
SEPTEMBER 30, 2014
With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.
Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism
APRIL 28, 2015
At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. The best non-fiction storytelling on the planet comes from journalists. Will the world of journalism be like the “good ole days” ever again?
Why brand journalism should focus on the human element
APRIL 28, 2016
The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism.
Scientific Study Correlates Storytelling to Gender-specific Outcomes
AUGUST 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.
Monday Roundup: Measuring Storytelling
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.
What the Hell Does the PR Guy Know About Journalism (Take 3)
APRIL 5, 2017
The Art Of Storytelling In Business Communications And Public Relations. I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Techniques For Effective Business Communications.
Brand journalism explained—in Academy Awards terms
FEBRUARY 22, 2016
It’s the same with brand journalism. When multiple elements within storytelling and branding come together, PR pros—and the organizations they represent—are winners. It’s the same scenario with content in brand journalism.
Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops
SEPTEMBER 9, 2014
One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. I think he’s getting the hang of this storytelling stuff.
FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption
Holtz Communication + Technology
FEBRUARY 3, 2015
To better understand the characteristics of news that gets shared—and the techniques journalists are employing—Edelman partnered with two journalism-focused firms to study the issue.
The Future of Media in a Digital World
OCTOBER 26, 2015
The future of media panel talked about the trend of news organizations becoming platforms and the implications for journalism, brands, and consumers. The Rise of Long-Form Storytelling. Media fads come and go, but authentic voices and powerful human storytelling will always endure.
Without Tension, there is No Storytelling
Sword and the Script
JULY 28, 2015
It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. PR brand journalism storytelling
Contrast as a Storytelling Technique in Business Communications
FEBRUARY 10, 2015
In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. Uncategorized business storytelling storytelling techniques storytelling workshops visual storytelling
What Happens to Journalism When It’s All About the “Bass”
AUGUST 11, 2015
The Art Of Storytelling In Business Communications And Public Relations. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Bad Stuff Journalism bad Journalism Business Insider click bait click journalism social shares