The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport.

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

4 ways to electrify speeches through storytelling

PR Daily

The radio commentator Paul Harvey was a master storyteller. Whatever the journalism grads took from Krulwich’s speech, that’s one story I bet they will remember. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Folio is powered by a five-person newsroom that employs a straightforward storytelling style and a traditional journalistic structure.

5 keys to effective infographic storytelling

PR Daily

Infographics are a powerful storytelling tool. The traditional journalism process for publishing: Write a story, and then get the art. The post 5 keys to effective infographic storytelling appeared first on PR Daily.

Using Snapchat for storytelling is a brand journalism win

PR Daily

To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

What the Hell Does the PR Guy Know About Journalism (Take 3)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Techniques For Effective Business Communications.

Hospital draws readers with rich storytelling, brand journalism

PR Daily

That's why the Atlanta-based Shepherd Center has used a content strategy based in rich storytelling from its newsroom to catch the attention of new media outlets. The newsroom is the center of the hospital's storytelling through articles, photos and videos.

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media.

B2B 105

Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.

4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Brand journalism puts the PR power into your own hands.

The Rise of “Gotcha!” Reporting and Fall of Journalism

Reputation Us

Some reporters have this method down so well it has become their only form of storytelling. Reporting and Fall of Journalism appeared first on LTPR. There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces.

3 Rewards to Reap From Brand Journalism

Cision

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism?

Without Tension, there is No Storytelling

Sword and the Script

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. PR brand journalism storytelling

Content marketing and brand journalism best practices

PR Daily

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Shift storytelling from being all about you to being all about your customers.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

7 reasons to love brand journalism

PR Daily

Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Brand journalism gives you the ability to tell the story in your brand’s own words. The foundation of brand journalism is built on storytelling in a journalistic style.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling.

Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Contrast, a Poor Man’s Failure in PR Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.

Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion.

Radio 131

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. The post Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism appeared first on Storytelling Techniques For Effective Business Communications.

Making the move from journalism to public relations

Stephen Waddington

Some people, like me, make the switch from journalism to public relations. Journalists score high in hard skills such as news, content generation, storytelling and media relations; and soft skills such as empathy, presentation and network.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.