The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future.

Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.

What the Hell Does the PR Guy Know About Journalism (Take 3)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Techniques For Effective Business Communications.

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media.

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3 Rewards to Reap From Brand Journalism

Cision

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism?

Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.

Hospital draws readers with rich storytelling, brand journalism

PR Daily

That's why the Atlanta-based Shepherd Center has used a content strategy based in rich storytelling from its newsroom to catch the attention of new media outlets. The newsroom is the center of the hospital's storytelling through articles, photos and videos.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Brand journalism puts the PR power into your own hands.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

Without Tension, there is No Storytelling

Sword and the Script

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. PR brand journalism storytelling

Content marketing and brand journalism best practices

PR Daily

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Shift storytelling from being all about you to being all about your customers.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling.

7 reasons to love brand journalism

PR Daily

Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Brand journalism gives you the ability to tell the story in your brand’s own words. The foundation of brand journalism is built on storytelling in a journalistic style.

Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Contrast, a Poor Man’s Failure in PR Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.

Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. The post Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism appeared first on Storytelling Techniques For Effective Business Communications.

The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Uncategorized best business storytelling business storytelling PR storytelling visual storytelling

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion.

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CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker.

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. The best non-fiction storytelling on the planet comes from journalists. Will the world of journalism be like the “good ole days” ever again?

Results Matter: How Storytelling Achieves Ultimate ROI

PRSay

Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math.

What Happens to Journalism When It’s All About the “Bass”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Bad Stuff Journalism bad Journalism Business Insider click bait click journalism social shares

McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. This is a guest post by Bernie Borges.

The Top 10 Storytelling Posts for 2016 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more. The post The Top 10 Storytelling Posts for 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.