Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If you write like this, then you’re cheating yourself and your employer or client.

Storytelling: Why It’ll Always Be Important

AirPR

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytelling

Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

In fact, More and more businesses are using the humble brag during their storytelling—and it’s driving everyone nuts! Sure, it’s ok to mention your accomplishments when you write your bio and intro, but it’s how you do so that matters.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter

Avoiding the Unkindly Cut in Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Today, when you sit at your desk to write something, you will use many words with Latin roots.

How to be an authentic storyteller

Public Relations Sydney

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Seven Issues That Can Crush Today’s Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Techniques For Effective Business Communications.

Why and how communicators should improve their writing

PR Daily

Strong writing skills are more crucial than ever in public relations. As paid and earned media converge and branded content rises in popularity, PR pros who can write well are more in demand. Please make sure they have good writing skills! Write more.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?

Improve Brand Storytelling by Making Your Audience the Main Character

Cision

This is storytelling 101 — without these elements, you don’t have a story. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE.

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling.

Now This Takes “Less Is More” to a New Level in News Release Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Now This Takes “Less Is More” to a New Level in News Release Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I’ve railed about the amount of money squandered by the PR industry in the name of the news release.

18 ways to write better business copy

PR Daily

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Learn how to write a great headline.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Timeless storytelling tips from Warren Buffett

PR Daily

Warren Buffett, one of the planet’s richest men, is a world-class storyteller. Here are examples of his storytelling techniques: Conversational language. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice.].

Rethinking Ogilvy’s 10 Tips for Writing for Today’s World

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. So it was with David Ogilvy’s advice on writing that made the rounds on LinkedIn this week. The post Rethinking Ogilvy’s 10 Tips for Writing for Today’s World appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The wonders of social media periodically dust off commentary long relegated to the archives.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle.

4 ways to boost your storytelling magic

PR Daily

We all know that storytelling carries power in communications. Like journalists with ledes, authors spend an inordinate amount of time writing the hook—the opening of a story or book. Reilly writes. This is writing from the heart.

FLOTUS Demonstrates that Storytelling Trumps Soundbites

Return on Reputation

In a moving speech that provided exactly the right balance of inspiration and attack on he who shall remain nameless, the First Lady showed as that simplicity, authenticity and storytelling trumps soundbites. At the same time, storytelling is one of the big buzzwords of our profession. (For

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller.

Storytelling Returns to Marketing

David PR Group

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately?

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. To truly make an impact with your story, you need more than just words.

Granddaughter Brings an Edge to Her Hallmark Card Writing (and birthday wishes)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Granddaughter Brings an Edge to Her Hallmark Card Writing (and birthday wishes) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Language Levity Writing birthday card birthday card writing birthday celebration funny birthday humorous birthday instagram instagram content Lou Hoffman

How to Write an Engaging Article-Even when Your Topic Seems Dull 

Media Bullseye

Writing well is always a tough endeavor, but it’s even more difficult when you’re tasked with writing about a subject that doesn’t automatically excite your readers. Your topic may be dry, but your writing doesn’t have to be. Mistake-free writing provides a smoother read.

12 tips to more prodigious, productive writing

PR Daily

Enchanted Marketing spills the magic beans of productivity with a 12-step list to more efficient writing. The first tip is to write while “groggy,” which is believed to boost creativity. The graphic suggests writing for 25 minutes, then taking a five-minute break.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. You’re writing for the needs of the reader.

Looking for Answers in a 28-year-old News Release Conjures Beverly Hillbillies

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Looking for Answers in a 28-year-old News Release Conjures Beverly Hillbillies appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today.

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.