6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

How to write great content that ranks for SEO

PR Daily

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. If you follow the topic of writing for SEO (search engine optimization), you may see a lot of conflicting advice.

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Writing for a weary, worn-down workforce

PR Daily

Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. Do these writing prompts spark any creative ideas for a new series or campaign?

7 reminders for concise, tidy writing

PR Daily

One of the most valuable results of revising one’s writing (or inviting another person to do so) is leaner, more active prose. Mark Nichol is an author and writer for Daily Writing Tips. The post 7 reminders for concise, tidy writing appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

The importance of solid messaging and storytelling

PR Daily

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Storytelling Visual & Video Communications Writing & Editing

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

How COVID-19 is reshaping the art—and science—of business writing

PR Daily

The post How COVID-19 is reshaping the art—and science—of business writing appeared first on PR Daily. Content Marketing PR Industry Storytelling Writing & Editing

How to write without fear

PR Daily

Drew Magary, formerly of Deadspin , wrote an essay recently on “ How to write 10,000 words a week.” As Magary puts it, “Too many writers have been taught to be afraid of writing and have had their voices suppressed as a result.” The good news is that none of us are “masters,” and no one has this writing thing “figured out.”. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. There’s no need for perfectionism, because “perfect writing” doesn’t exist.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? He writes not of love but of lust, of defeats in which nobody loses anything of value, of victories without hope and, worst of all, without pity or compassion. He writes not of the heart but of the glands.” In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. 7, 1982 in a memo to his employees.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. Intuit and Hubspot both do a great job celebrating their core customers, small businesses, in their storytelling.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Once you’ve got a rough structure in place, it’s time to start writing. Step 3: Write your bad first draft. Don’t expect to write a perfect article from the get-go.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. If you need to write about a groundbreaking ceremony—go to the ceremony. It’s easy to feel uninspired about putting pen to paper when your company’s writing style is downright ho-hum. “PR PR pros rarely say their company’s writing style is ‘interesting’ when I poll them during workshops,” says Spantak. PR Industry Storytelling Writing & Editing

4 ways to electrify speeches through storytelling

PR Daily

Twain felt compelled to write letters of apology to his three victims. The radio commentator Paul Harvey was a master storyteller. The brilliant Canadian author and feared writing professor Douglas Glover says a story must have “desire and resistance”—that is, a character with a goal, and obstacles that thwart that goal. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? He writes not of love but of lust, of defeats in which nobody loses anything of value, of victories without hope and, worst of all, without pity or compassion. He writes not of the heart but of the glands.” In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI AI will be writing bestselling books by 2024,” she told more than 250 rapt listeners in the Mouse House, “but we can separate and elevate our stories by focusing on human empathy.”. Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. Define your organization’s mission and vision from the beginning, because it will inform both your storytelling and your brand’s voice throughout all communications efforts. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

The marketer’s guide to writing content for Gen Z

PR Daily

You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? As Michael Brenner writes, “When you successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social media post they’ll share.”. The post The marketer’s guide to writing content for Gen Z appeared first on PR Daily.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]. Musings storytelling

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. PR Daily will recognize marketing and communications professionals who write, edit, film, curate, broadcast, publish and just plain create superb content to promote their brand or organization. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?

Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass).

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. ” In terms of PR writing, this means you must start strongly and grab the reader with an eye-catching opening line.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

William Faulkner on writing from the heart

Doctor Spin

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature: “ […] the young man or woman writing today has forgotten the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat. He writes not of the heart but of the glands. How do you make people care about what you have to say?

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes. One great example of using emotional storytelling is Humans of New York (HONY).

The Best Storytelling Posts of 2019

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. The post The Best Storytelling Posts of 2019 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You can throw out many adjectives to describe 2019.

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. You can free write on a notepad, laptop or even an iPhone.

4 offbeat ways to refresh your writing

PR Daily

Devour delicious micro-bites of writing. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. Ideally, select a show with wonderful storytelling, compelling dialogue or some redemptive content. The post 4 offbeat ways to refresh your writing appeared first on PR Daily. Writing & Editing

Effective Storytelling with Cindy Ashton

PR for Anyone

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. Part One of ‘Effective Storytelling with Cindy Ashton’ Cindy Ashton is a Virtual & Keynote Speaker + Award-Winning TV Host. The art of storytelling is more about showing rather than just telling. “99% of people watching are not in business for money.”

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR survey

Avoiding the Unkindly Cut in Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt.

How storytellers must adjust for B2C or B2B audiences

PR Daily

No matter what you’re writing, your first consideration should be your audience. When writing for a B2B audience, you’re targeting a group of like people who are typically within a specific industry. This means that all (or at least most) of the people in your audience will share some common knowledge on the subject you’re writing about. On the other hand, when you write for a B2C audience, you’re casting a much wider net.

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How storytelling skills bolster your industry cred

PR Daily

Storytelling is at the heart of good public relations. Everyone at JPA must take (and pass) a writing test. The post How storytelling skills bolster your industry cred appeared first on PR Daily. What are the ways you can distinguish yourself as a communicator and PR professional to get promotions and leadership roles? Carrie Jones of JPA Health points to the basics.

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.