Lessons on life, writing and storytelling from the creator of ‘Bluey’

PR Daily

As the New York Times writes , “‘Bluey’ speaks with a rare frankness and authenticity not only about the experience of being a child, but, also, being a parent.”. RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ].

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. Pressure is essential from a storytelling perspective.

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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Conquer the “statistic scaries” and optimize data-driven storytelling

PR Daily

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. The post Conquer the “statistic scaries” and optimize data-driven storytelling appeared first on PR Daily.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

Writing for a weary, worn-down workforce

PR Daily

Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. Do these writing prompts spark any creative ideas for a new series or campaign?

How to write without fear

PR Daily

Drew Magary, formerly of Deadspin , wrote an essay recently on “ How to write 10,000 words a week.” As Magary puts it, “Too many writers have been taught to be afraid of writing and have had their voices suppressed as a result.” That’s writing,” he says.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

7 reminders for concise, tidy writing

PR Daily

One of the most valuable results of revising one’s writing (or inviting another person to do so) is leaner, more active prose. Mark Nichol is an author and writer for Daily Writing Tips. The post 7 reminders for concise, tidy writing appeared first on PR Daily.

Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

How to write great content that ranks for SEO

PR Daily

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. If you follow the topic of writing for SEO (search engine optimization), you may see a lot of conflicting advice.

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6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. If you need to write about a groundbreaking ceremony—go to the ceremony. Your readers can’t get excited about your writing without it—and neither can you,” she says. “So

5 storytelling lessons from Beyoncé’s “Black is King”

PR Daily

This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling. Where are you finding storytelling inspiration these days, PR Daily readers?

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? He writes not of love but of lust, of defeats in which nobody loses anything of value, of victories without hope and, worst of all, without pity or compassion. He writes not of the heart but of the glands.” In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

4 ways to electrify speeches through storytelling

PR Daily

Twain felt compelled to write letters of apology to his three victims. The radio commentator Paul Harvey was a master storyteller. The brilliant Canadian author and feared writing professor Douglas Glover says a story must have “desire and resistance”—that is, a character with a goal, and obstacles that thwart that goal. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily.

The marketer’s guide to writing content for Gen Z

PR Daily

You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? If they believe your business is bad for planet—or if they sense your CSR efforts are disingenuous —they’ll quickly write you off.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? He writes not of love but of lust, of defeats in which nobody loses anything of value, of victories without hope and, worst of all, without pity or compassion. He writes not of the heart but of the glands.” In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]. Musings storytelling

Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI AI will be writing bestselling books by 2024,” she told more than 250 rapt listeners in the Mouse House, “but we can separate and elevate our stories by focusing on human empathy.”. Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

The Best Piece of Writing Advice You’ll Ever Need

PRSay

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”. As Quintilian puts it, the writer should so write that his reader not only may, but must, understand.”

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. Define your organization’s mission and vision from the beginning, because it will inform both your storytelling and your brand’s voice throughout all communications efforts. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

William Faulkner on writing from the heart

Doctor Spin

He writes not of love but of lust, of defeats in which nobody loses anything of value, and victories without hope and worst of all, without pity or compassion. He writes not of the heart but of the glands. How do you make people care about what you have to say?

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. PR Daily will recognize marketing and communications professionals who write, edit, film, curate, broadcast, publish and just plain create superb content to promote their brand or organization. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

How COVID-19 is reshaping the art—and science—of business writing

PR Daily

The post How COVID-19 is reshaping the art—and science—of business writing appeared first on PR Daily. Content Marketing PR Industry Storytelling Writing & Editing

8 Writing Tips I’m Thankful for This Year

PRSay

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. Get FREE writing tips here.

Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass).

The Best Storytelling Posts of 2019

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day.

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. ” In terms of PR writing, this means you must start strongly and grab the reader with an eye-catching opening line.

Effective Storytelling with Cindy Ashton

PR for Anyone

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. The art of storytelling is more about showing rather than just telling.