Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling.

What storytelling means to communicators

PR Daily

Storytelling is one of the most ancient and sacred concepts in all of human history. In communications, we often say that one of our most foundational skills is storytelling. And storytelling is an islander way of passing on history and wisdom. Storytelling unites us as humans.

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3 SEO writing tips to improve content

PR Daily

Unless you’re writing marketing or PR content, you probably shouldn’t author your content,” says Samantha Rideout, marketing director at Pharmaceutical Strategies Group. 7-8 for our Writing & Content Strategy Conference ]. Write as you speak.

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3 best practices for helping leaders be better storytellers

PR Daily

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out. If your speaker is reading from prepared remarks, it’s easy to pre-write social media nuggets to publish during the event, Clarke says.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. Pressure is essential from a storytelling perspective.

Effective Storytelling with Cindy Ashton

PR for Anyone

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. The art of storytelling is more about showing rather than just telling.

Timeless writing lessons from ‘Sesame Street’

PR Daily

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling. RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Sue Horner is president of Get It Write.

3 levels of empathy that are essential for electric storytelling

PR Daily

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

The importance of solid messaging and storytelling

PR Daily

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

Lessons on life, writing and storytelling from the creator of ‘Bluey’

PR Daily

As the New York Times writes , “‘Bluey’ speaks with a rare frankness and authenticity not only about the experience of being a child, but, also, being a parent.”. RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ].

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

3 ways to add creativity to your writing

PR Daily

A published poet shares secrets for how to breathe new life into writing projects. Struggling to infuse some magic into your next writing project or post? Deadlines and dry topics can sap the energy from anyone’s writing over time. Writing short is hard.

Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

In the attention economy, writing still packs a punch

PR Daily

The greatest challenge facing brand storytellers and content creators is the competition for audiences’ attention. Investing in writing. If you are relying more on alternative communication opportunities—webinars, email and other vehicles—writing becomes even more important. “You

How to thwart procrastination and start writing freely

PR Daily

Everyone who writes for a living knows all too well how nefarious procrastination is. She suggests these tips to ease the process: Break the writing process into chunks. Build a bridge to tomorrow to give yourself a head start for your next writing session.

15 ways to build and sustain daily writing momentum

PR Daily

Anyone who writes for a living knows that it can sometimes be a slog. Put your commitment to yourself in writing. When we write objectives on paper, we take them more seriously. Do yourself the favor of taking your own goal seriously enough to write it down.

Writing for a weary, worn-down workforce

PR Daily

Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. Do these writing prompts spark any creative ideas for a new series or campaign?

How to write without fear

PR Daily

Drew Magary, formerly of Deadspin , wrote an essay recently on “ How to write 10,000 words a week.” As Magary puts it, “Too many writers have been taught to be afraid of writing and have had their voices suppressed as a result.” That’s writing,” he says.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

How to write great content that ranks for SEO

PR Daily

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. If you follow the topic of writing for SEO (search engine optimization), you may see a lot of conflicting advice.

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5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]. Musings storytelling

7 reminders for concise, tidy writing

PR Daily

One of the most valuable results of revising one’s writing (or inviting another person to do so) is leaner, more active prose. Mark Nichol is an author and writer for Daily Writing Tips. The post 7 reminders for concise, tidy writing appeared first on PR Daily.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

4 ways to electrify speeches through storytelling

PR Daily

Twain felt compelled to write letters of apology to his three victims. The radio commentator Paul Harvey was a master storyteller. The brilliant Canadian author and feared writing professor Douglas Glover says a story must have “desire and resistance”—that is, a character with a goal, and obstacles that thwart that goal. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily.

6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover.

What you need to know about AP Stylebook’s updates on inclusive storytelling

PR Daily

The AP Stylebook 2022 includes a new chapter on inclusive storytelling that starts with acknowledging your unconscious bias. The post What you need to know about AP Stylebook’s updates on inclusive storytelling appeared first on PR Daily. Writer’s Passport Writing & Editing

The Importance of Storytelling in PR

Prohibition

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. If you need to write about a groundbreaking ceremony—go to the ceremony. Your readers can’t get excited about your writing without it—and neither can you,” she says. “So

The marketer’s guide to writing content for Gen Z

PR Daily

You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? If they believe your business is bad for planet—or if they sense your CSR efforts are disingenuous —they’ll quickly write you off.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI AI will be writing bestselling books by 2024,” she told more than 250 rapt listeners in the Mouse House, “but we can separate and elevate our stories by focusing on human empathy.”. Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

Conquer the “statistic scaries” and optimize data-driven storytelling

PR Daily

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. The post Conquer the “statistic scaries” and optimize data-driven storytelling appeared first on PR Daily.

How to snap out of a writing funk

PR Daily

RELATED: Join us for our Immersive Writing Course for Strategic Communicators ]. Perhaps the most pernicious and difficult version to defeat is the dreaded “writing funk.” Symptoms include: Dread at the thought of writing anything longer than 50 words. Writing & Editing

Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass).

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.