Improve Brand Storytelling by Making Your Audience the Main Character

Cision

This is storytelling 101 — without these elements, you don’t have a story. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Trending Sources

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter

Storytelling: Why It’ll Always Be Important

AirPR

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytelling

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

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Seven Issues That Can Crush Today’s Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Techniques For Effective Business Communications.

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Avoiding the Unkindly Cut in Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”

How to be an authentic storyteller

Public Relations Sydney

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney.

6 storytelling lessons from superheroes

PR Daily

RELATED: Here are 10 ways you can write better stories. ]. Use these lessons to suit up and power your storytelling efforts. Roughly 130,000 fans converged on San Diego on July 9-12 for Comic-Con.

5 aspects of storytelling brands often miss

PR Daily

In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. This story was originally published on PR Daily in November 2014.

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. Every boring piece of writing is a missed opportunity,” Simmons writes, “an opportunity to persuade, to cajole, to touch, to surprise.”.

5 exercises to improve your storytelling skills

PR Daily

As Coyle writes in "The Talent Code": Deep practice feels a bit like exploring a dark and unfamiliar room. Tired of the same advice to "read more" and "write more," I've been experimenting with my own challenging and repetitive exercises to. improve my storytelling.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

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Infographic: 23 writing redundancies to avoid

PR Daily

Concise writing gets results and gets read. If tight writing is your goal, an infographic from Global English Editing can help. RELATED: Learn how to infuse storytelling, simple language and great writing into all your communications at the Business Writing Summit. ].

6 ways to practice better writing

PR Daily

Although I’ve been writing and editing professionally for more than 15 years, refining my abilities is something I still struggle with. Despite my dedication to the craft of writing, I’ll have moments when I stare at a blank screen, unable to call up the right words.

Will robots automate writing?

PR Daily

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

4 ways to freshen up your writing

PR Daily

PR pros write, edit, review and rewrite dozens of documents each day. Here are four quick tips to help you keep your writing lively, interesting and inspired: 1. Powerful PR Writing Virtual Summit. ” Verbosity is the antithesis of the concise, punchy writing that propels readers.

The Best Obituary I Have Ever Read

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The post The Best Obituary I Have Ever Read appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling Returns to Marketing

David PR Group

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately?

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Best Practices Featured Influencers content marketing data-based storytelling Headlines multimedia public relations SEO writingThis news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency.

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How to Write an Engaging Article-Even when Your Topic Seems Dull 

Media Bullseye

Writing well is always a tough endeavor, but it’s even more difficult when you’re tasked with writing about a subject that doesn’t automatically excite your readers. Your topic may be dry, but your writing doesn’t have to be. Mistake-free writing provides a smoother read.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. That makes it more incumbent than ever for PR professionals to write press releases that are screechingly accurate.

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Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” Write the way you talk.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

5 helpful hints for writing at night

PR Daily

or earlier to write unless you really want to do that.). I also know that many writers are either parents of young children or night owls who—for a variety of perfectly sensible reasons—can't possibly write in the morning. If you must write in the evening, here are five suggestions: 1.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.