Microsite Makes a Case for “Storytelling Techniques” in Business Communications
MARCH 24, 2017
The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
The Art of Storytelling
JANUARY 2, 2012
In the worlds of social and digital marketing, you can’t swing a cat without hitting an article about content: Why you need it, how to write it, and how to make it relevant and sharable. Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard!
The Power of Storytelling in PR
MARCH 14, 2016
— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.
Sensory Awareness and Storytelling
AUGUST 31, 2015
Sensory Awareness and Storytelling. Write everything down. The post Sensory Awareness and Storytelling appeared first on Spin Sucks. Communication Storytelling laura petrolino mindfulness sensory awareness sensory awareness technique sensory detailsBy Laura Petrolino.
New Twitter Rules Good for Brand Storytelling
The Proactive Report
JUNE 2, 2016
We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter
The Top 10 Storytelling Posts for 2016
DECEMBER 12, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.
Can an Algorithm Write a Better News Story than Humans?
MAY 10, 2012
You see, it’s about algorithms becoming better storytellers than journalists , and I’m not sure how I feel about it. And now we’re creating algorithms to write stories?
Monday Roundup: Nonprofit Storytelling
OCTOBER 12, 2015
This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To.
Avoiding the Unkindly Cut in Business Writing
JANUARY 11, 2017
The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt.
Seven Issues That Can Crush Today’s Business Writing
NOVEMBER 29, 2015
The Art Of Storytelling In Business Communications And Public Relations. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Techniques For Effective Business Communications.
Rethinking Ogilvy’s 10 Tips for Writing for Today’s World
JANUARY 6, 2016
The Art Of Storytelling In Business Communications And Public Relations. So it was with David Ogilvy’s advice on writing that made the rounds on LinkedIn this week. The post Rethinking Ogilvy’s 10 Tips for Writing for Today’s World appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The wonders of social media periodically dust off commentary long relegated to the archives.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller.
If Storytelling “Comes Naturally,” Why Is It So Hard?
Rock the Status Quo
APRIL 8, 2016
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.
Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.
The Three Elements of Storytelling
FEBRUARY 21, 2012
Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool.
Monday Roundup: Compelling Storytelling
OCTOBER 19, 2015
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.
Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling
MAY 31, 2016
The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”
Storytelling Learned from Ann Romney
SEPTEMBER 10, 2012
But as a speechwriter and storyteller, I watched. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. Communication Storytelling ann romney barbara sawyers mitt romney republican national convention storytelling
Stuart Horwitz: The Art of Storytelling
NOVEMBER 19, 2015
The biggest excuse for not writing is time. But writing the Great American Novel aside – the ability to clearly and creatively tell stories is one of the most important skills in the world of public relations. This type of writing should also help stave off writer’s block.
How to be an authentic storyteller
Public Relations Sydney
JUNE 8, 2015
This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney.
6 storytelling lessons from superheroes
JULY 17, 2015
RELATED: Here are 10 ways you can write better stories. ]. Use these lessons to suit up and power your storytelling efforts. Roughly 130,000 fans converged on San Diego on July 9-12 for Comic-Con.
Storytelling: Why It’ll Always Be Important
JULY 27, 2016
In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytelling
5 aspects of storytelling brands often miss
NOVEMBER 13, 2015
In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. This story was originally published on PR Daily in November 2014.
Visual Storytelling Secrets: Think Like @Ekaterina
Social PR Chat
MARCH 10, 2016
Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?
Adapting Strategies for Effective Storytelling in the Social Media Era
AUGUST 12, 2016
The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.
5 exercises to improve your storytelling skills
APRIL 20, 2016
As Coyle writes in "The Talent Code": Deep practice feels a bit like exploring a dark and unfamiliar room. Tired of the same advice to "read more" and "write more," I've been experimenting with my own challenging and repetitive exercises to. improve my storytelling.
Why PR pros are the best storytellers
JUNE 22, 2015
In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. Every boring piece of writing is a missed opportunity,” Simmons writes, “an opportunity to persuade, to cajole, to touch, to surprise.”.
6 ways to practice better writing
JANUARY 26, 2016
Although I’ve been writing and editing professionally for more than 15 years, refining my abilities is something I still struggle with. Despite my dedication to the craft of writing, I’ll have moments when I stare at a blank screen, unable to call up the right words.
The Ultimate Brand Video Helper
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
Will robots automate writing?
SEPTEMBER 5, 2015
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction.
5 quotes that highlight the power of storytelling
AUGUST 17, 2015
Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George
Monday Roundup: Measuring Storytelling
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.
Storytelling Returns to Marketing
David PR Group
JULY 21, 2014
Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately?
Creative Headlines Will Drive PR SEO & Success in 2017
FEBRUARY 3, 2017
Best Practices Featured Influencers content marketing data-based storytelling Headlines multimedia public relations SEO writingThis news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency.
Latest And Greatest PR Storytelling Tips
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.
The Best Obituary I Have Ever Read
AUGUST 23, 2016
The Art Of Storytelling In Business Communications And Public Relations. As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The post The Best Obituary I Have Ever Read appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Rethinking Ogilvy's 10 tips to writing
JANUARY 13, 2016
So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” Write the way you talk.
Are you a storyteller or storyseller?
Paul Stallard's PR Blog
JANUARY 16, 2015
My boss has written a great free whitepaper about the secret to great storytelling? He starts with this gem which demonstrates perfectly how storytelling can help with the sales purchase no matter what you do. What did you write on my board?
5 helpful hints for writing at night
JUNE 3, 2016
or earlier to write unless you really want to do that.). I also know that many writers are either parents of young children or night owls who—for a variety of perfectly sensible reasons—can't possibly write in the morning. If you must write in the evening, here are five suggestions: 1.
Microsoft Stories: Best brand storytelling site on the web?
SEPTEMBER 26, 2014
The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks.