Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. As if that wasn’t enough, Guitar Center also nabbed Gold for highest YouTube subscriber growth and Silver for best use of YouTube for content marketing. Content Marketing It’s no small feat.

Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards. The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Content Marketing Assets.

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5 content marketing hacks for busy writers

PR Daily

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?

How content marketing offers a foundation for your PR strategy

PR Daily

PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Here’s how to create content that hits emotional buttons so audiences hit the “share” button. Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum.

3 best practices for helping leaders be better storytellers

PR Daily

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out. PR pros, what are your best practices for brand storytelling? Content Marketing Storytelling Visual & Video Communications Writing & Editing

How content marketing will humanize brand connections in 2021

Agility PR Solutions

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

3 levels of empathy that are essential for electric storytelling

PR Daily

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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Why Now Is the Time for Content Marketing

PRSay

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Content marketing shares insights and focuses on how your buyer’s life can be easier.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

The importance of solid messaging and storytelling

PR Daily

RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug.

PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Bank Innovation

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling. The post PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST] appeared first on Stern Strategy Group. In the News content marketing podcast

Call for speakers at our Brand Storytelling & Content Marketing Conference

PR Daily

Calling all content marketing, PR, social media and video experts! We’re searching for sponsors to join our Brand Storytelling & Content Marketing Conference at Disneyland. Book one of the following programs and reach 200+ communicators at our event—and hundreds more on Ragan.com or PRDaily.com: Content Thought Leadership and Presentation Sponsor (Main Agenda). Marketing flyer in attendee folders. Marketing flyer in attendee folders.

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

Garrett Public Relations

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. a content marketing agency. Content Marketing

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. That can better power your content and expand your brand’s reach.

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content marketing is a long-term strategy. Content Marketing

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency.

5 sites that will sharpen your storytelling skills

Onclusive

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? PR Education Brain Pickings content marketing Copyblogger Gaping Void Influence & Co. Percolate PR public relations storytelling

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. If you take time now to make a calendar of your promotions, you can get a high-level view of where your content needs to focus each week. Content: 50 Gift Ideas Under $25. Content: Make Sure You’re on Your Own Holiday Gift List.

3 post-WFH video storytelling mistakes

PR Daily

Generate revenue with content? The post 3 post-WFH video storytelling mistakes appeared first on PR Daily. Branding Content Marketing PR Industry Ragan Training Takeaways Storytelling Visual & Video Communications

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Below are 5 essentials of an effective content marketing strategy. 3: Conduct a Content Audit.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Effective Visual Storytelling

The Proactive Report

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Announcing PR Daily’s 2020 Content Marketing Awards winners

PR Daily

Congratulations to this year’s impressive storytellers! The post Announcing PR Daily’s 2020 Content Marketing Awards winners appeared first on PR Daily. Learn more about their winning work.

5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Five parts of brand storytelling.

Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. Brand Journalism Content Marketing Marketing Social Media Writing & Editing Ragan sponsorshi

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?

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5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. This line of thinking that content marketers would do well to embrace. As content marketing gains traction in the larger realm of marketing, there’s increased pressure to ensure every piece of content has a call to action, a hard-sell and a means to tabulate last-action attribution.

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?

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