Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing

Trending Sources

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Interactive Storytelling. Episodic Content .

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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25.

Effective Visual Storytelling

The Proactive Report

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Don’t wait until December to evaluate your content.

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Want to create standout content?

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content?

Content Marketing Writers, Are You Teaching or Preaching?

Rock the Status Quo

I was putting together Thursday’s #PRprochat questions for Ann Handley this morning, thinking about writing skills and storytelling. It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. Awesome thing to watch for as you write content!

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

Cision

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Does the content on your “About Us” page only serve as navel gazing?

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.

3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. Techniques For Effective Business Communications.

How crucial are visuals to content marketers?

PR Daily

Do you think visuals should be part of your content marketing strategy? In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

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The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine).

The bedtime test of content marketing and PR

Shift Communications

If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. This line of thinking that content marketers would do well to embrace. by Frank Strong.

Draw Me a Story: Six Storytelling Lessons From Cartooning

Waxing UnLyrical

Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. Content Marketing They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

6 reasons why visuals should rule your content marketing strategy

PR Daily

The same is true for content marketing. Content can’t live on words alone. Visual content marketing is not only easier on the eyes; it’s also easier to digest. No wonder marketers exploit visuals in their content marketing.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . PR: The Best Kept Secret in Content Marketing.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1.

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Visual content. Video content. User-generated content. Content Marketing Institute.

Content marketing and brand journalism best practices

PR Daily

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Shift storytelling from being all about you to being all about your customers.

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How to boost your content marketing with video

PR Daily

Video content marketing is the new normal for brands and agencies that are eager to find relevance in a cluttered and ever-evolving landscape. Meanwhile, we’re questioning the efficacy of traditional ad-based digital media, such as banners and pre-roll content.

Study: Why and how PR pros can dominate content marketing

PR Daily

The growing trend of content marketing and native advertising isn’t just for the Don Drapers of the world. It’s not just a creative opportunity, either: 75 percent said PR pros are brands’ best choice to create and distribute sponsored content. With content, keep it simple.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. If you can pump out content that’s substantive, entertaining, helpful and timeless, however, you can expect “higher conversion rates and increased brand recall.”.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1.

Should We be Storytelling or Story Making?

The Proactive Report

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Story making allows the content to roam free across social media.

Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups?

Prowly

Set up a story-driven marketing strategy and make your business gain a competitive advantage. The post Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups? How To content marketing how to startups storytelling

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.

7 reasons to stop predicting content marketing’s death

PR Daily

With the rise of digital media, marketing and PR were declared dead on more than one occasion. As such, our efforts have evolved substantially, but the fields of marketing and PR remain intact. Content marketing. Content marketing has been around for ages.

Announcing PR Daily’s 2016 Content Marketing Awards finalists

PR Daily

Content marketers are storytellers, no matter their chosen medium. Our call for entries sought your most influential, original and strategic content marketing—and you didn’t disappoint. Establishing Thought Leadership in Marketing, DEVENEY. Content Series.