Guitar Center: Content Marketing and Storytelling at Their Best
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing
What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? Communication Content
5 Essentials of an Effective Content Marketing Strategy
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing
The Art of Storytelling
JANUARY 2, 2012
Content marketing is the new traditional advertising. Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that marketing and advertising have been irrevocably altered by a communications revolution.
Effective Visual Storytelling
The Proactive Report
AUGUST 24, 2015
Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You?
Drive Blog Traffic With These 4 Content Marketing Tools
MAY 7, 2015
When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics are another great visual addition to your content marketing arsenal. Want to master multimedia storytelling? Content Recycling.
Why PR Pros Need to Own Content Marketing
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing
Native Advertising: Where Content Marketing and Journalism Overlap
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content?
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Don’t wait until December to evaluate your content.
Does Your Content Marketing Strategy Tell a Data-Driven Story?
JUNE 2, 2015
Content marketing boils down to one simple question: what story is your brand telling? Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Want to create standout content?
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. He said, “Even my 65-year-old dad used “storytelling” in casual conversation last month when he wasn’t even drunk.”
Content Marketing Writers, Are You Teaching or Preaching?
Rock the Status Quo
DECEMBER 1, 2015
I was putting together Thursday’s #PRprochat questions for Ann Handley this morning, thinking about writing skills and storytelling. It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. Awesome thing to watch for as you write content!
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. By Laura Petrolino OK class!
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Here are 18 “tricks” the pros use to save time and money on content marketing.
3 Ways You’re Already a Content Marketer—& Didn’t Know It!
MAY 25, 2015
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades.
How crucial are visuals to content marketers?
JANUARY 29, 2017
Do you think visuals should be part of your content marketing strategy? In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals.
Why Content Marketing and Public Relations Need Each Other
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . PR: The Best Kept Secret in Content Marketing.
PR is the Best Kept Secret in Effective Content Marketing
Sword and the Script
OCTOBER 13, 2015
Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. This line of thinking that content marketers would do well to embrace. by Frank Strong.
3 Visual Content Marketing Strategies You Should Know
AUGUST 23, 2016
The Art Of Storytelling In Business Communications And Public Relations. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. Techniques For Effective Business Communications.
What to Know Before Creating a Content Marketing Strategy
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.
The evolution of PR through content marketing
JUNE 12, 2015
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine).
8 Powerful Ways to Energize Your B2B Content Marketing Strategy
B2B PR Sense
JANUARY 12, 2017
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.
Data and Storytelling: PR’s Peanut Butter and Jelly
OCTOBER 21, 2015
I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.
How PR pros invented content marketing
JUNE 2, 2015
That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Does the content on your “About Us” page only serve as navel gazing?
The bedtime test of content marketing and PR
OCTOBER 20, 2014
If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.
5 sites that will sharpen your storytelling skills
FEBRUARY 16, 2016
One of the many hats a PR Engineer wears is that of storytelling. PR Education Brain Pickings content marketing Copyblogger Gaping Void Influence & Co. Percolate PR public relations storytelling
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . The Best Sales People Have Storytelling at Their Core. By Bryan Adams.
Influencer Roundup: Top 5 Content Marketing Trends for 2017
FEBRUARY 21, 2017
As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Visual content. Video content. User-generated content. Content Marketing Institute.
6 reasons why visuals should rule your content marketing strategy
DECEMBER 4, 2015
The same is true for content marketing. Content can’t live on words alone. Visual content marketing is not only easier on the eyes; it’s also easier to digest. No wonder marketers exploit visuals in their content marketing.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat.
Caine’s Arcade: How Powerful Storytelling Can Make a Difference
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. Content Marketing They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.
5 ways to use LinkedIn for content marketing
JULY 13, 2015
Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1.