Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. As if that wasn’t enough, Guitar Center also nabbed Gold for highest YouTube subscriber growth and Silver for best use of YouTube for content marketing. Content Marketing It’s no small feat.

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PR Daily

FEBRUARY 12, 2021

PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.

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PR Daily

NOVEMBER 29, 2021

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?

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PR Daily

OCTOBER 27, 2022

PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards. The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Content Marketing Assets.

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ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

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PR Daily

MARCH 8, 2021

Here’s how to create content that hits emotional buttons so audiences hit the “share” button. Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum.

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Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

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PR Daily

OCTOBER 30, 2020

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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PR Daily

MAY 11, 2021

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.

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PR Daily

MAY 31, 2022

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out. PR pros, what are your best practices for brand storytelling? Content Marketing Storytelling Visual & Video Communications Writing & Editing

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PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Content marketing shares insights and focuses on how your buyer’s life can be easier.

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PR Daily

JULY 14, 2020

RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug.

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PR Daily

NOVEMBER 2, 2020

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

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PR Daily

MAY 17, 2019

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. a content marketing agency. Content Marketing

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PR Daily

JULY 29, 2020

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. That can better power your content and expand your brand’s reach.

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PR Daily

MAY 2, 2019

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content marketing is a long-term strategy. Content Marketing

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PR Daily

DECEMBER 8, 2020

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency.

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Garrett Public Relations

AUGUST 16, 2019

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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PR Daily

JUNE 26, 2019

Calling all content marketing, PR, social media and video experts! We’re searching for sponsors to join our Brand Storytelling & Content Marketing Conference at Disneyland. Book one of the following programs and reach 200+ communicators at our event—and hundreds more on Ragan.com or PRDaily.com: Content Thought Leadership and Presentation Sponsor (Main Agenda). Marketing flyer in attendee folders. Marketing flyer in attendee folders.

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Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. If you take time now to make a calendar of your promotions, you can get a high-level view of where your content needs to focus each week. Content: 50 Gift Ideas Under $25. Content: Make Sure You’re on Your Own Holiday Gift List.

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Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Below are 5 essentials of an effective content marketing strategy. 3: Conduct a Content Audit.

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PR Daily

MARCH 29, 2021

Generate revenue with content? The post 3 post-WFH video storytelling mistakes appeared first on PR Daily. Branding Content Marketing PR Industry Ragan Training Takeaways Storytelling Visual & Video Communications

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Onclusive

FEBRUARY 16, 2016

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? PR Education Brain Pickings content marketing Copyblogger Gaping Void Influence & Co. Percolate PR public relations storytelling

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PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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PR Daily

JUNE 14, 2019

Just like a child does not want to hear branded content, neither does your customer. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Five parts of brand storytelling.

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Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

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The Proactive Report

AUGUST 24, 2015

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

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Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.

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PR Daily

DECEMBER 2, 2019

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers.

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Sword and the Script

OCTOBER 13, 2015

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. This line of thinking that content marketers would do well to embrace. As content marketing gains traction in the larger realm of marketing, there’s increased pressure to ensure every piece of content has a call to action, a hard-sell and a means to tabulate last-action attribution.

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PR Daily

DECEMBER 6, 2021

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

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Content Marketing Education System Insurance 172

PR Daily

SEPTEMBER 1, 2020

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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PR Daily

APRIL 30, 2019

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. Brand Journalism Content Marketing Marketing Social Media Writing & Editing Ragan sponsorshi

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PR Daily

SEPTEMBER 19, 2019

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s It’s also not posting content on social media and calling them ‘stories.’”. Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I

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PR Daily

OCTOBER 7, 2020

A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We Using this analysis, we developed a plan to support Maldives tourism marketing with data driven insights.

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Storytelling Tourism Data Analysis 173

PR Daily

JUNE 12, 2015

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.

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Content Marketing Marketing Case Study Journalism 167

PR Daily

MARCH 27, 2019

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1.

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PR Daily

SEPTEMBER 10, 2015

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Join 12 experts at Children’s Hospital of Colorado for an agenda packed with strategies that will turn your content into captivating communication. Shift storytelling from being all about you to being all about your customers.

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Journalism Content Marketing Viral Guidelines 155

PR Daily

FEBRUARY 17, 2021

Congratulations to this year’s impressive storytellers! The post Announcing PR Daily’s 2020 Content Marketing Awards winners appeared first on PR Daily. Learn more about their winning work.

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PR Daily

JULY 30, 2019

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

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