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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Highlight Our Company Culture. Grow Our Creative Capabilities As An Agency.

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What Microsoft’s Productivity Test Means for Our Work Schedules

5W PR

A recent experiment conducted by Microsoft’s Japan arm tested the effect of a shorter work week on employee productivity. All other working conditions during this abbreviated work week remained the same: the employees were still paid the same amount, and they still had to perform the same amount of work.

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Taking Our Show on the Road: Working While Away

Solo PR Pro

For the most part, we’re free to choose the type of work we enjoy, set our own schedules, and pivot our business model as needed. What is challenging is taking a proper vacation or reenergizing our work with a change of scene. This is not a recommendation to never unplug or take time off from working.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

I’ve explained that it hearkens to the Latin modus operandi, which means “way of operating” and implies a distinct approach and commitment to one’s work. But beyond the name, here is what Crenshaw’s acquisition by Mod Op means to us, our clients, and our future. In that regard, the name is fitting.

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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation. All clients know we work for others, of course.

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7 Questions To Ask Before Bringing On A PR Firm

ImPRessions - Crenshaw Communications

Maybe it’s their first time working with a PR firm, and there’s no institutional experience. For many, the answer is something like “increase visibility” or ”promote our new product.” Are our goals realistic? What do you know about our industry? What do you think of our company or brand?

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

We find inspiration in life, work and relationships. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. If only all our spokespeople took the same approach! Be authentic.