OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Retail 52

Retail Pitching Fashion Writing 52

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. Why did you write this book? On Amazon, Barnes & Noble, any of those online retailers, as well as many bookstores are carrying it. And welcome back ways to simplify your life. It’s all in a new book and memory bank. Author Kay Bransford is here with her book. Good morning. Absolutely.

Financial 130

Financial Pitching Banking Retail 130

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Call it something else if the word sounds too academic.

Media 212

Media Pitching Report Interviews 212

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Write a white paper or research report on a topic related to your industry. 3 Nordstrom, Inc. 2021, September 8). Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JUNE 5, 2017

The first essentially lets users “shop a look” by clicking a blue dot, which gives them retailer information and can take them to the product page. Write good, creative content. Pinterest achieves this with two new features on its platform: visual discovery and lens. In September 2016 alone, Tasty generated nearly 1.8

Pinterest 202

Pinterest Creativity Video Retail 202

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. 1) Write every day. I have decided to call this series 20:20 Vision. What are you passionate about? 2) Raise your hand.

Interviews 28

Interviews SEO Blogging Writing 28

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Internships give a solid foundation for quality research, pitching skills and writing. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads.

Sports 111

Sports Advertising Advertising Survey 111

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR.

Meeting 78

Meeting Automotive Media Technology 78

Shift Communications

DECEMBER 6, 2016

Recently, a retail property represented by SHIFT became the preferred venue for live Black Friday coverage in a number of major cities because of this kind of proactive invitation. Early Outreach : Write the media alert, pitch and start outreach three-four weeks before major calendar moments. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out.

Local 120

Local Newspapers Retail Sports 120

Mark My Words

OCTOBER 27, 2022

‘There will undoubtedly be interviews, serialisation and endless speculation about this memoir, which in my view should have waited many years. Spare’s title page shows Harry staring sternly at the camera in a brown T-shirt and a black string necklace. An unabridged audiobook will be read by the prince himself.

eBook 60

eBook Newspapers Retail Print 60

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67

Fashion Energy Chemicals Retail 67

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. But how do we frame it up and how are we consistent with each other?

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

APRIL 12, 2022

Lisa focuses on retail and the growing reach of Amazon. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . You do write quite a bunch of your own content still as well, so you’re also doing the writing? Her Thoughts on Pitches. [00:06:05]

Pitching 52

Pitching Report Writing Retail 52

PR in High Definition

FEBRUARY 17, 2017

Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! So, how can you be great on camera?

Video 48

Video Film Interviews Retail 48

Buzzstream

JULY 7, 2021

Amazon, Nordstrom, Target, any other retailers who sell your products), other domains (if you own any), social profiles of your C-suite executives, podcasts, e-books or any other asset that you own that lives on a platform other than your website. Utilize language like, “this way your users can easily find out more about us!”.

Case Study 113

Case Study Study Strategy Leadership 113

wiredPRworks

OCTOBER 28, 2016

You don’t need to get an MFA to learn about writing. About Amazon opening retail shops, Ann doesn’t think Amazon is doing anything wrong. Greta recently interviewed Grace Bonney, author of In the Company of Women: Inspiration and Advice from over 100 Makers, Artists and DesignSponge.com. So offensive. Read these novels.”

Print 40

Print Writing Retail Groups 40

Communications Conversations

MAY 30, 2018

We wrapped an Indiegogo campaign this spring, which helped us build an initial base of pre-order customers, and plan to fully launch our online store and retail tests this summer. What drove your decision to look outside the PR field for employment? They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. 5 - From Red Carpet to Retail. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported.

Marketing 78

Marketing Viral Consumer Brand 78

Bianchi Biz Blog

APRIL 5, 2021

And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. For many years, I worked with a writing coach named Jim Stasiowski. We have been ramping up our coverage of mergers and acquisitions in the auto dealership world and we’ll have more coming on that soon.

Automotive 65

Automotive Web Meeting Media 65

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. 5 - From Red Carpet to Retail. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported.

Marketing 48

Marketing Viral Consumer Brand 48

MaccaPR

JULY 16, 2014

Just as online reviewers are quick to blow the whistle on defective products, shabby service at retail stores, abusive pizza-makers, unthinking rental car clerks and baggage-crushing airlines, businesspeople can no longer expect that inconsiderate behavior of any type will remain private.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. The person refused, because, as I later learned, they get paid for posting. Its almost sad. Wanna Subscribe?

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. The worst part is when I get one of these story ideas, and I think it was just part of a mass email, then I get two or three “follow-up” emails/phone calls asking whether I “liked” the idea or worse, “when should I set up the interview?” Please help.

Pitching 40

Pitching Construction Exercises Retail 40

ZudePR

NOVEMBER 21, 2019

I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. NOTES FOR EDITORS: The English language paperback version of RESET sells on Amazon UK at a recommended retail price of £9.99. Interviews/further quotes/Press pics available on request. I absolutely loved it. The Back Story.

Financial 25

Financial Retail Blogging Writing 25

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy.

Small Business 97

Small Business Writing Engineering Infographics 97

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. The company queried shoppers on their opinions about Amazon’s acquisition of Whole Foods.

Survey 136

Survey How To Construction Data 136

The Stalwart Blog

MARCH 2, 2017

All furniture retailers were getting targeted. Every single one of my client's competitors opted for the more mainstream response by not allowing their executives to be interviewed, preferring to answer only in writing or not at all. The story wasn't unique to Jerome's. My client thought otherwise.

Report 60

Report Retail Interviews Local 60

Cision

AUGUST 10, 2015

Dragon NaturallySpeaking retails for $99. This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Use the Pomodoro Technique. Enter the Pomodoro technique. Then I found Scrivener.

Software 120

Software Mobile Video Examples 120