Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads.

Sports 114

Sports Advertising Advertising Survey 114

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. All powered by IBM Watson's cognitive technology. Phrasee uses AI to write better marketing language than humans. Production.

Tools 71

Tools Marketing Enterprise Software 71

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. 1) Write every day. How do you think an ever increasing growth in technology will change the marketing sector?

Interviews 28

Interviews SEO Blogging Writing 28

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67

Fashion Energy Chemicals Retail 67

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. But how do we frame it up and how are we consistent with each other?

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR in High Definition

FEBRUARY 17, 2017

Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! So, how can you be great on camera?

Video 48

Video Film Interviews Retail 48

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. Every story needs “conflict.”

Automotive 65

Automotive Web Meeting Media 65

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 10, 2015

Dragon NaturallySpeaking retails for $99. This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling?

Software 120

Software Mobile Video Examples 120

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. I like your graphic behind you. Steve Smith: Yeah. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. If so, what do you love/hate about it?

Agency 100

Agency Advertising Advertising Twitter 100

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. How and where can your consumer touch your brand? Wanna Subscribe?

Travel 79

Travel Case Study Creativity Advertising 79

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Say You’re Sorry. Promoting your alliances will pay off.

Web 40

Web Pitching Local Report 40