Remove Interviews Remove Retail Remove Viral Remove Writing
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. He’s just Ken.”

Film 129
article thumbnail

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 5 - From Red Carpet to Retail.

article thumbnail

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 5 - From Red Carpet to Retail.

article thumbnail

Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. I remember how vulnerable I felt while job hunting early in my PR career.

article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Phone videos become viral, whether it’s legitimate or not. I recommend this. Dave Oates: I’ll take the one specific question on Yelp reviews.

Crisis 78
article thumbnail

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Especially an online retailer. Wanna Subscribe?

article thumbnail

When Marketers Dare to Take a Stand: Dangerous Waters or Courageous Branding?

MaccaPR

On the other hand, your brand could end up appearing two-faced, warns author, TV host and small business expert Carol Roth (pictured left), writing in Entrepreneur about the 2015 religious freedom act in the state of Indiana. “On Take our hometown retailer Target, for example. Know your brand and your customers.

Brand 70