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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

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Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. It’s all interesting, if not definitive. In particular, broadcast outlets follow print media. Media are, too.

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Supporting your client partnerships with PR

Landis PR

This recent announcement yielded multiple broadcast and print stories. Public-private partnerships, like last year’s opening of a new behavioral health center serving vulnerable communities in San Francisco. You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community.

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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

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Platinum: Celebrating the CIPR at 70

Stephen Waddington

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. It reflects what the community considers to be important. In this sense the community was subject to a hefty dose of oversight and management. Platinum has a similar genesis to Sarah’s work for the #FuturePRoof community.

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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.