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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community.

Pitching 168
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

The closure affected both the park and the surrounding communities during the height of the summer visitor season. That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Yosemite is a wild place by definition. 19, burning about 95,000 acres.

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

There’s a whole community of like minded people you can lean on. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets.

Meeting 98
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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

People want to learn more about their communities! The printing. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. It gives me the ability to reach out to any number of people for: interviews, input on posts, opinions, feedback. when I was 17. We did the layout.

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Why ROI and PR are like Oil and Water

Doctor Spin

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Cover photo by Jerry Silfwer ( Prints / Instagram ). No investments in PR = the return of PR is still a number.

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Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Footage must be high definition since stations no longer broadcast in analogue. I use the term media kit because it is more inclusive.

Media 120