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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

People want to learn more about their communities! We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). The printing. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. when I was 17.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Extended PR Definitions for Professionals 29.

Viral 52
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The Present & Future Tech Trends PRs Should Prepare For

Cision

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. The FCC is investing in providing access to communities that do not have broadband. Click here for your free crisis communication tip sheet! As of 2013, 3 percent of the U.S.

Trends 120
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 81
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing. Think about how print, online and broadcast media operate their businesses. We create and market our own content.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing. Think about how print, online and broadcast media operate their businesses. We create and market our own content.

Film 60