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The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new research from marketing intimacy agency MBLM. MORE
Specifically, Thomas argues that lawmakers could use the scale and public nature of platforms like Twitter to justify new moderation rules, similar to the way the Telecommunications Act prevents phone companies from blocking specific people from phone service. MORE
based telecommunications company (no Google Voice numbers or other workarounds). The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news. MORE
The telecommunications company announced that its donating $10 million to “bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy.”. Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more. Hello, communicators: . Punxsutawney Phil has predicted six more weeks of winter after seeing his shadow at Gobbler’s Knob in Punxsutawney, Pennsylvania on Tuesday. MORE
Specifying capitalization helps improve clip accuracy for many companies – especially companies with generic words in their name, such as Orange, the mobile telecommunications company in Europe. Image by Tumisu from Pixabay. MORE
While blockchain implementation continues to increase across financial services, its transformational importance is starting to gain momentum across multiple sectors, including technology, life sciences, media, telecommunications and government, according to the newly released 2019 Global Blockchain Survey from Deloitte. MORE
Another example of a traditional environment is the telecommunications industry. Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment. MORE
Broadband is currently classified as an “information service,” which means it’s free of the regulations governing telecommunications. Federal Communications Commission Chairman Tom Wheeler on Wednesday proposed rules that would ensure net neutrality and protect an open Internet. Providers of Web access—namely Verizon and AT&T—don’t like the stipulations. Wheeler’s proposal. MORE
The media company will purchase HuffPost in a deal with Verizon Media that gives the telecommunications company a minority stake in BuzzFeed. MORE
Consumer trust in what influencers have to say sits at just 4% , and advertising has a trust level of 37%—behind banking, energy, and telecommunications—according to Edelman’s most recent trust barometer. Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget. Global influencer spending will run as much as $10 billion by 2020 , but all that money can’t buy trust. MORE
According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. MORE
M ore than 40% of the world’s population (roughly 3 billion people) are online today , as compared to a mere 7% in 2000, according to the International Telecommunication Union. It’s no wonder the marketing industry has experienced a disruptive shift over the past few years. We have more data, more technology and more channels to engage with customers on than ever before. Talent MORE
While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. MORE
More than half (51 percent) of marketing pros in the IT and telecommunications fields said their primary metric was very effective in measuring the success of their efforts. For many digital communicators, measurement is a tough nut to crack. It’s also an increasingly crucial element in securing a bigger digital marketing budget. A recent Xaxis survey. sought to uncover how marketers track the ROI of their digital marketing efforts against the amount of money they spend on these efforts. MORE
If a storm causes power and telecommunications outages, it is essential to have a plan in place for how to communicate with authorities, industry partners, customers, travelers and journalists. Ensure off-site contingency plans for who will communicate to partners, customers, travelers and journalists if power and telecommunications go down. Hurricane season is here. MORE
Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A few years later, after the sale of the telecommunications firm, I decided to invest my retirement package from the firm — at age of 40 — in myself. MORE
Between social media and telecommunications breakthroughs, new ways to stay informed about your community and your place in the world emerge every day. The world has never been more connected than it is today. The downside? Traditionally powerful communicators—including employers—struggle to cut through the noise. MORE
When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. MORE
You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. MORE
Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions. MORE
The Chinese telecommunications company has often been criticised for not practising transparency. We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far. MORE
The company is pulling its operations out of Pakistan at the end of this year due to what it deems as unreasonable requests from the country’s Telecommunications Authority. Blackberry is taking a stance on privacy and customer data. That agency wants access to Blackberry data that the company says would pose a major breach of user privacy. The Pakistani government has requested that the company allow it to monitor email and text messages that are received in the country. MORE
As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. MORE
More than half (51 percent) of marketing pros in the IT and telecommunications fields said their primary metric was very effective in measuring the success of their efforts. The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack. MORE
UK broadband and telecommunications provider TalkTalk went into damage-control mode after a “significant and sustained cyber attack” potentially exposed the data of its 4 million customers. Hackings aren’t only becoming all too common for American organizations—United Kingdom organizations are under fire, too. MORE
Telecommunications. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust. Reading political news today, you might get the sense that there’s no one you can trust. Still, we have to trust someone or something , right? MORE
For example Chinese telecommunications company Huawei was accused by the U.S. Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. MORE
Optus, an Australian telecommunications company, is taking fire over a job advertisement that was seeking an “Anglo-Saxon” retail assistant. A PR crisis can arise from any kind of communication with the public—including job postings. CNN Money reported : The company said it preferred Anglo Saxon candidates who lived close to the store. Fantastic opportunity for those seeking a career in retail and sales," the ad also said. MORE
Using “telematics” — a field that combines telecommunications with vehicular technology — safety metrics such as how fast you drive and how hard you hit the brakes determine your car-insurance rates. As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. MORE
Mary’s clients range from Alaska Native corporations, tourism and telecommunications to a variety of food organizations and two successful US Senate campaigns. This is a guest post from Mary Deming Barber, APR, Fellow PRSA, president of The Barber Group. A continually important topic, it has been updated from the original version, which ran on this blog in 2010. Solo practitioners regularly seem to chat about the best way to scale up their businesses. MORE
Example: For those in the automobile, gaming or telecommunication industries, take note. Sharing (content) is caring… that is if you and your team are complying with copyright laws. But when was the last time you sat your team down for training? Each week, people share content with a minimum of 11 people in their network. At first glance, that number doesn’t impress. MORE
Branding Executive Communication Leadership Communications Social Media T-Mobile telecommunicationsThe telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post. Vigorous competition for telecoms dominance has, perhaps fittingly, devolved into a war of words. MORE
Now, the telecommunications giant is doing just that. When the Federal Communications Commission hit it with a massive $100 million fine in June for throttling customer data, AT&T promised to “vigorously dispute” it. In its official response [PDF] to the commission’s order, AT&T calls the fine “unprecedented and indefensible,” yet AT&T isn’t completely denying that it did reduce data speeds after customers who supposedly had “unlimited” data plans hit usage caps. “It MORE
Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings. Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. MORE
The telecommunications company is offering first responders and emergency health care workers three months of free wireless service: Thank you @JohnKrasinski for letting us share @SomeGoodNews tonight with you! MORE
Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. MORE
When it comes to establishing emotional connections with customers, Apple is still the reigning champion in technology & telecommunications, as well as overall category leader in the U.S., Mexico and UAE, according to the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions from intimacy marketing firm MBLM. In the U.S., Google […]. The post Apple remains undisputed champ of tech & telecomm brand intimacy appeared first on Agility PR Solutions. MORE
Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. MORE
The article cites a telecommunications CEO who noted: …a cumbersome organizational structure was getting in the way of delivering the top-notch customer service that the CEO had designated as a strategic priority. by Frank Strong. McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. MORE
billion to acquire AOL, and the biggest draw for the telecommunications firm was AOL’s content offerings. Verizon announced Tuesday it is paying $4.4 A press release from Verizon states: AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising industry. MORE
Qualcomm , an American multinational semiconductor and telecommunications giant headquartered in San Diego, must find ways to connect with 30,000 employees in more than 40 countries, says Christi Gilhoi, who leads global employee engagement. The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. MORE
Telecommunications Related Topics 
PR Daily
JUNE 21, 2019
Branding Executive Communication Leadership Communications Social Media T-Mobile telecommunicationsThe telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post. Vigorous competition for telecoms dominance has, perhaps fittingly, devolved into a war of words.
Agility PR Solutions
MAY 13, 2020
The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new research from marketing intimacy agency MBLM.
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Agility PR Solutions
MAY 14, 2019
While blockchain implementation continues to increase across financial services, its transformational importance is starting to gain momentum across multiple sectors, including technology, life sciences, media, telecommunications and government, according to the newly released 2019 Global Blockchain Survey from Deloitte.
Agility PR Solutions
JULY 22, 2018
When it comes to establishing emotional connections with customers, Apple is still the reigning champion in technology & telecommunications, as well as overall category leader in the U.S., Mexico and UAE, according to the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions from intimacy marketing firm MBLM. In the U.S., Google […]. The post Apple remains undisputed champ of tech & telecomm brand intimacy appeared first on Agility PR Solutions.
PR 20/20
AUGUST 13, 2015
M ore than 40% of the world’s population (roughly 3 billion people) are online today , as compared to a mere 7% in 2000, according to the International Telecommunication Union. It’s no wonder the marketing industry has experienced a disruptive shift over the past few years. We have more data, more technology and more channels to engage with customers on than ever before. Talent
PRSay
APRIL 13, 2021
Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A few years later, after the sale of the telecommunications firm, I decided to invest my retirement package from the firm — at age of 40 — in myself.
Cision
OCTOBER 14, 2016
As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy.
PR Daily
AUGUST 17, 2018
If a storm causes power and telecommunications outages, it is essential to have a plan in place for how to communicate with authorities, industry partners, customers, travelers and journalists. Ensure off-site contingency plans for who will communicate to partners, customers, travelers and journalists if power and telecommunications go down. Hurricane season is here.
PR Daily
MAY 12, 2015
billion to acquire AOL, and the biggest draw for the telecommunications firm was AOL’s content offerings. Verizon announced Tuesday it is paying $4.4 A press release from Verizon states: AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising industry.
PR Daily
AUGUST 1, 2019
Consumer trust in what influencers have to say sits at just 4% , and advertising has a trust level of 37%—behind banking, energy, and telecommunications—according to Edelman’s most recent trust barometer. Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget. Global influencer spending will run as much as $10 billion by 2020 , but all that money can’t buy trust.
PR Daily
JULY 29, 2015
Now, the telecommunications giant is doing just that. When the Federal Communications Commission hit it with a massive $100 million fine in June for throttling customer data, AT&T promised to “vigorously dispute” it. In its official response [PDF] to the commission’s order, AT&T calls the fine “unprecedented and indefensible,” yet AT&T isn’t completely denying that it did reduce data speeds after customers who supposedly had “unlimited” data plans hit usage caps. “It
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PR Daily
DECEMBER 14, 2018
More than half (51 percent) of marketing pros in the IT and telecommunications fields said their primary metric was very effective in measuring the success of their efforts. The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack.
Glean.info Blog
DECEMBER 16, 2020
Specifying capitalization helps improve clip accuracy for many companies – especially companies with generic words in their name, such as Orange, the mobile telecommunications company in Europe. Image by Tumisu from Pixabay.
PR Daily
DECEMBER 1, 2015
The company is pulling its operations out of Pakistan at the end of this year due to what it deems as unreasonable requests from the country’s Telecommunications Authority. Blackberry is taking a stance on privacy and customer data. That agency wants access to Blackberry data that the company says would pose a major breach of user privacy. The Pakistani government has requested that the company allow it to monitor email and text messages that are received in the country.
Cision
DECEMBER 19, 2015
Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings. Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content.
ImPRessions - Crenshaw Communications
AUGUST 30, 2018
While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical.
Cision
APRIL 26, 2016
Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them.
Shift Communications
AUGUST 3, 2015
Another example of a traditional environment is the telecommunications industry. Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment.
PR Daily
JANUARY 9, 2018
Between social media and telecommunications breakthroughs, new ways to stay informed about your community and your place in the world emerge every day. The world has never been more connected than it is today. The downside? Traditionally powerful communicators—including employers—struggle to cut through the noise.
PR Daily
OCTOBER 23, 2015
UK broadband and telecommunications provider TalkTalk went into damage-control mode after a “significant and sustained cyber attack” potentially exposed the data of its 4 million customers. Hackings aren’t only becoming all too common for American organizations—United Kingdom organizations are under fire, too.
PR Daily
AUGUST 22, 2017
Telecommunications. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust. Reading political news today, you might get the sense that there’s no one you can trust. Still, we have to trust someone or something , right?
PR Daily
NOVEMBER 20, 2020
The media company will purchase HuffPost in a deal with Verizon Media that gives the telecommunications company a minority stake in BuzzFeed.
ReimaginePR
SEPTEMBER 21, 2016
According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.
Prohibition
APRIL 23, 2020
For example Chinese telecommunications company Huawei was accused by the U.S. Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo.
PR Daily
FEBRUARY 5, 2015
Broadband is currently classified as an “information service,” which means it’s free of the regulations governing telecommunications. Federal Communications Commission Chairman Tom Wheeler on Wednesday proposed rules that would ensure net neutrality and protect an open Internet. Providers of Web access—namely Verizon and AT&T—don’t like the stipulations. Wheeler’s proposal.
PRSay
JUNE 11, 2019
Using “telematics” — a field that combines telecommunications with vehicular technology — safety metrics such as how fast you drive and how hard you hit the brakes determine your car-insurance rates. As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches.
PR Daily
APRIL 3, 2020
You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create.
PR Daily
APRIL 5, 2019
Qualcomm , an American multinational semiconductor and telecommunications giant headquartered in San Diego, must find ways to connect with 30,000 employees in more than 40 countries, says Christi Gilhoi, who leads global employee engagement. The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.
PR Daily
DECEMBER 13, 2018
More than half (51 percent) of marketing pros in the IT and telecommunications fields said their primary metric was very effective in measuring the success of their efforts. For many digital communicators, measurement is a tough nut to crack. It’s also an increasingly crucial element in securing a bigger digital marketing budget. A recent Xaxis survey. sought to uncover how marketers track the ROI of their digital marketing efforts against the amount of money they spend on these efforts.
Sword and the Script
MARCH 3, 2015
The article cites a telecommunications CEO who noted: …a cumbersome organizational structure was getting in the way of delivering the top-notch customer service that the CEO had designated as a strategic priority. by Frank Strong. McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age.
PR Daily
FEBRUARY 2, 2021
The telecommunications company announced that its donating $10 million to “bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy.”. Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more. Hello, communicators: . Punxsutawney Phil has predicted six more weeks of winter after seeing his shadow at Gobbler’s Knob in Punxsutawney, Pennsylvania on Tuesday.
PR Daily
APRIL 6, 2021
Specifically, Thomas argues that lawmakers could use the scale and public nature of platforms like Twitter to justify new moderation rules, similar to the way the Telecommunications Act prevents phone companies from blocking specific people from phone service.
Melissa Agnes
APRIL 4, 2015
Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions.
Solo PR Pro
SEPTEMBER 22, 2015
Mary’s clients range from Alaska Native corporations, tourism and telecommunications to a variety of food organizations and two successful US Senate campaigns. This is a guest post from Mary Deming Barber, APR, Fellow PRSA, president of The Barber Group. A continually important topic, it has been updated from the original version, which ran on this blog in 2010. Solo practitioners regularly seem to chat about the best way to scale up their businesses.
Prohibition
JULY 10, 2019
The Chinese telecommunications company has often been criticised for not practising transparency. We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.
PR Daily
APRIL 13, 2020
The telecommunications company is offering first responders and emergency health care workers three months of free wireless service: Thank you @JohnKrasinski for letting us share @SomeGoodNews tonight with you!
Cision
DECEMBER 11, 2015
Example: For those in the automobile, gaming or telecommunication industries, take note. Sharing (content) is caring… that is if you and your team are complying with copyright laws. But when was the last time you sat your team down for training? Each week, people share content with a minimum of 11 people in their network. At first glance, that number doesn’t impress.
PR Daily
APRIL 13, 2018
Optus, an Australian telecommunications company, is taking fire over a job advertisement that was seeking an “Anglo-Saxon” retail assistant. A PR crisis can arise from any kind of communication with the public—including job postings. CNN Money reported : The company said it preferred Anglo Saxon candidates who lived close to the store. Fantastic opportunity for those seeking a career in retail and sales," the ad also said.
Beyond PR
MAY 16, 2016
Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal.
Cision
JUNE 16, 2017
When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands.
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