T-Mobile’s John Legere swipes at competitors for 5G ‘lies’

PR Daily

Branding Executive Communication Leadership Communications Social Media T-Mobile telecommunicationsThe telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post. Vigorous competition for telecoms dominance has, perhaps fittingly, devolved into a war of words.

Tech & telecom industry earns brand intimacy points during COVID

Agility PR Solutions

The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new research from marketing intimacy agency MBLM.

As adoption rises, companies race to unlock applications of blockchain

Agility PR Solutions

While blockchain implementation continues to increase across financial services, its transformational importance is starting to gain momentum across multiple sectors, including technology, life sciences, media, telecommunications and government, according to the newly released 2019 Global Blockchain Survey from Deloitte.

Apple remains undisputed champ of tech & telecomm brand intimacy

Agility PR Solutions

When it comes to establishing emotional connections with customers, Apple is still the reigning champion in technology & telecommunications, as well as overall category leader in the U.S., Mexico and UAE, according to the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions from intimacy marketing firm MBLM. In the U.S., Google […]. The post Apple remains undisputed champ of tech & telecomm brand intimacy appeared first on Agility PR Solutions.

Overcome The Talent Gap: 7 Skills You Need To Become A Hybrid Marketer

PR 20/20

M ore than 40% of the world’s population (roughly 3 billion people) are online today , as compared to a mere 7% in 2000, according to the International Telecommunication Union. It’s no wonder the marketing industry has experienced a disruptive shift over the past few years. We have more data, more technology and more channels to engage with customers on than ever before. Talent

Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy.

4 keys to savvy influencer marketing campaigns

PR Daily

Consumer trust in what influencers have to say sits at just 4% , and advertising has a trust level of 37%—behind banking, energy, and telecommunications—according to Edelman’s most recent trust barometer. Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget. Global influencer spending will run as much as $10 billion by 2020 , but all that money can’t buy trust.

Content fuels Verizon purchase of AOL for $4.4 billion

PR Daily

billion to acquire AOL, and the biggest draw for the telecommunications firm was AOL’s content offerings. Verizon announced Tuesday it is paying $4.4 A press release from Verizon states: AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising industry.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve.

Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

More than half (51 percent) of marketing pros in the IT and telecommunications fields said their primary metric was very effective in measuring the success of their efforts. The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack.

AT&T calls FCC’s $100 million fine ‘unprecedented and indefensible’

PR Daily

Now, the telecommunications giant is doing just that. When the Federal Communications Commission hit it with a massive $100 million fine in June for throttling customer data, AT&T promised to “vigorously dispute” it. In its official response [PDF] to the commission’s order, AT&T calls the fine “unprecedented and indefensible,” yet AT&T isn’t completely denying that it did reduce data speeds after customers who supposedly had “unlimited” data plans hit usage caps. “It

Want More Fans? See 3 Brands’ Secrets

Cision

Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings. Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content.

Blackberry pulls out of Pakistan following consumer data request

PR Daily

The company is pulling its operations out of Pakistan at the end of this year due to what it deems as unreasonable requests from the country’s Telecommunications Authority. Blackberry is taking a stance on privacy and customer data. That agency wants access to Blackberry data that the company says would pose a major breach of user privacy. The Pakistani government has requested that the company allow it to monitor email and text messages that are received in the country.

Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them.

How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Another example of a traditional environment is the telecommunications industry. Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment.

PR Daily publisher Mark Ragan joins the Dynamic Signal board

PR Daily

Between social media and telecommunications breakthroughs, new ways to stay informed about your community and your place in the world emerge every day. The world has never been more connected than it is today. The downside? Traditionally powerful communicators—including employers—struggle to cut through the noise.

TalkTalk hack exposes up to 4 million UK consumers’ data

PR Daily

UK broadband and telecommunications provider TalkTalk went into damage-control mode after a “significant and sustained cyber attack” potentially exposed the data of its 4 million customers. Hackings aren’t only becoming all too common for American organizations—United Kingdom organizations are under fire, too.

Report: Top 10 most- and least-trusted industries

PR Daily

Telecommunications. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust. Reading political news today, you might get the sense that there’s no one you can trust. Still, we have to trust someone or something , right?

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.

Verizon and AT&T criticize open Internet rules proposed by FCC chief

PR Daily

Broadband is currently classified as an “information service,” which means it’s free of the regulations governing telecommunications. Federal Communications Commission Chairman Tom Wheeler on Wednesday proposed rules that would ensure net neutrality and protect an open Internet. Providers of Web access—namely Verizon and AT&T—don’t like the stipulations. Wheeler’s proposal.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create.

Google 123

Why it’s important to prepare for a PR crisis

Prohibition

For example Chinese telecommunications company Huawei was accused by the U.S. Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Using “telematics” — a field that combines telecommunications with vehicular technology — safety metrics such as how fast you drive and how hard you hit the brakes determine your car-insurance rates. As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches.

Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

More than half (51 percent) of marketing pros in the IT and telecommunications fields said their primary metric was very effective in measuring the success of their efforts. For many digital communicators, measurement is a tough nut to crack. It’s also an increasingly crucial element in securing a bigger digital marketing budget. A recent Xaxis survey. sought to uncover how marketers track the ROI of their digital marketing efforts against the amount of money they spend on these efforts.

PR Interns or Assistants – Which is Right for You?

Solo PR Pro

Mary’s clients range from Alaska Native corporations, tourism and telecommunications to a variety of food organizations and two successful US Senate campaigns. This is a guest post from Mary Deming Barber, APR, Fellow PRSA, president of The Barber Group. A continually important topic, it has been updated from the original version, which ran on this blog in 2010. Solo practitioners regularly seem to chat about the best way to scale up their businesses.

5 ways Qualcomm engages with a worldwide workforce

PR Daily

Qualcomm , an American multinational semiconductor and telecommunications giant headquartered in San Diego, must find ways to connect with 30,000 employees in more than 40 countries, says Christi Gilhoi, who leads global employee engagement. The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

The article cites a telecommunications CEO who noted: …a cumbersome organizational structure was getting in the way of delivering the top-notch customer service that the CEO had designated as a strategic priority. by Frank Strong. McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age.

Top nine PR crises so far for 2019

Prohibition

The Chinese telecommunications company has often been criticised for not practising transparency. We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

The telecommunications company is offering first responders and emergency health care workers three months of free wireless service: Thank you @JohnKrasinski for letting us share @SomeGoodNews tonight with you!

TCIP #044 – Organization Fined $1.1 Million for Emailing Canadians (CASL) with Maanit Zemel

Melissa Agnes

Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions.

4 Important Years in Copyright Law History

Cision

Example: For those in the automobile, gaming or telecommunication industries, take note. Sharing (content) is caring… that is if you and your team are complying with copyright laws. But when was the last time you sat your team down for training? Each week, people share content with a minimum of 11 people in their network. At first glance, that number doesn’t impress.

Australian telecom apologizes for ‘racist’ job ad

PR Daily

Optus, an Australian telecommunications company, is taking fire over a job advertisement that was seeking an “Anglo-Saxon” retail assistant. A PR crisis can arise from any kind of communication with the public—including job postings. CNN Money reported : The company said it preferred Anglo Saxon candidates who lived close to the store. Fantastic opportunity for those seeking a career in retail and sales," the ad also said.

How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands.

Influencer Insights: Media Moves and Intel for May 16

Beyond PR

Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal.

5 Outside-the-Box Content Creation Ideas

Cision

The telecommunications company Cisco Systems relies on humor for its video. “ This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Infographic? With so much competition for people’s attention, that won’t always work. Content marketing is far from dead. It just requires creating content that’s a little outside-the-box.

Beyond the Word: Why Visual Content Matters in Communications

Cision

The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door. The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users.

An Honest Look at My APR Journey

PRSay

She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. At the ripe ol’ age of 25, I had no idea that I would be where I am today, although I should have known better. My Gallup’s StrengthsFinder test results showed my top natural strength was Achiever. Yes, it means exactly what it sounds like it means.

Data: More Than a Four Letter Word

5W PR

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

CLS Strategies for COMPTEL, NTCA -The Rural Broadband Association, ITTA - The Independent Telephone & Telecommunications Alliance, Don't Comcast the Internet. Our call went out for inspired work in digital PR and communications and use of social media. Entries poured in from around the world. Our entrants sent us remarkable projects that were unique, creative and most important, successful. We saw the power of digital communications and social media harnessed by imaginative minds.

Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’

PR Daily

The sale comes just over a year after the broadband telecommunications company bought AOL for $4.4 Marissa Mayer’s endeavor to turn around a struggling Yahoo is pretty much over—but the chief executive isn’t done yet. On Monday, Verizon announced that it is buying Yahoo for roughly $4.83 billion. billion.