Onclusive

MARCH 11, 2020

Media monitoring databases demonstrate just how fast the words “COVID-19” and “coronavirus” burst into our collective psyche following that fateful day of December 10, 2019 when Wei Guixian , a seafood merchant in Wuhan’s Hua’nan market, first acknowledged feeling sick. In this case, CoronaVIrus December 19 (as in December 2019).

Groups 195

Groups Social Media Examples Report 195

Sword and the Script

MARCH 5, 2024

One noted they were unable to provide media monitoring services for clients as a result of the outage. Meltwater signs Microsoft for monitoring Meltwater announced it signed Microsoft as a customer for social media monitoring. This is the first time I’ve noticed a PR software category listed on Peer Reviews by Gartner.

Software 125

Software B2B Pitching Data 125

Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. 2) The Power of Influencer & Affiliate Marketing Influencers continue to be a powerhouse marketing channel. They’re now even expanding their viral line of tumblers to cater towards children & teens.

Consumer 78

Consumer Strategy Marketing Viral 78

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 136

Government Survey Ethics Media 136

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. Award submission opens mid-June with new categories! As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

FEBRUARY 1, 2024

Communications, media and PR market in Tokyo and Japan Japan is a monolingual country; all communication is conducted in Japanese, and especially in business communication it must be good quality Japanese. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 106

Marketing Newspapers Print Local 106

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. click image for higher resolution). click image for higher resolution).

Study 165

Study Communications Survey Pitching 165

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 2: Jay Baer Asks: Is Fake News Really a Thing? That’s not good.

Video 210

Video Journalism Study Survey 210

Solo PR Pro

JULY 26, 2023

Instead of allocating every dollar to specific categories,with the reverse budget approach you assign a fixed limit on your discretionary spending and focus on maximizing your earnings. Tag us on social media using #solopr or comment below! Enter the “ Reverse Budget ” approach. We'd love to hear from YOU.

Financial 85

Financial Insurance Insurance Training 85

Stephen Waddington

JULY 3, 2017

2 Follow the instructions. Read the instructions, and follow the entry category headings. Judges have access to Google and other media monitoring tools. Paid social and paid influencers are becoming a standard feature of campaigns. Advertising Value Equivalent and Earned Media Value aren’t valid metrics.

Industry 116

Industry Publicity Data Agency 116

NewsWhip

OCTOBER 19, 2023

The BBC View this post on Instagram A post shared by BBC News (@bbcnews) As a major source of news around the world — and among the most trusted — BBC News is a dominant force on social media. An estimated 300,000 people had their morning commute affected by subsequent disruptions to the 1, 2 and 3 lines.

Instagram 78

Instagram Report Video Financial 78

Shift Communications

FEBRUARY 20, 2019

The current media landscape lends itself to lucrative opportunities on a global scale. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Trends on Social Media. Trends on Social Media. Wikipedia Top 25 Report. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JULY 14, 2017

In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. Between its savvy social media content and ever-expanding list of crazy flavors – everything from Banana Split to Limeade, the brand has overhauled its image and become culturally relevant across generations.

Brand 136

Brand Branding Storytelling Airlines 136

Cision

APRIL 20, 2016

Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Keep an eye out because they’ll often tap their social networks for quotes , so if you’re in their network, you’ll get that rare access. Images via Pixabay: 1 , 2.

Report 120

Report Pitching Trade Shows Newspapers 120

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78

Cision

AUGUST 10, 2016

It sometimes feels like all you do is create blog posts, e-books and social media updates. You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book. I like to keep a spreadsheet of ideas, and even sort them by general category so I can diversify what I write.

Analytics 120

Analytics Google Energy Writing 120

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. 2) What the company’s offerings (briefly at a high-level)? Is there a category of customer that you’ve attracted? 4) How many customers do you have?

Software 145

Software Agency Pitching Analytics 145

Cision

MARCH 7, 2016

Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is separated from the rest of the organization, it’s not as effective as it could be. So what should your business do to ensure you’re using social media to its full potential? promoted social posts) and organic (ex.

How To 120

How To Enterprise Social Media Customer Service 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Bianchi Biz Blog

MAY 18, 2023

All are different, so specialization in one category may bring you the best value, again because of the efficiency of expertise. Product/category experience – It helps if the PR agency has experience doing PR for products that compete with yours. Some clients just want PR without advertising or social media support.

Agency 80

Agency Automotive Mobile Local 80

Cision

MAY 17, 2016

Also, one of the coolest things about this industry is that we get to learn about every category under the sun. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. My favorite social media platform is…Snapchat.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Some of today’s largest business categories started out as niches.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 152

Software Tools Print Technology 152

Cision

FEBRUARY 19, 2016

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Account for these dual instances in your planning (discussed further under Step 2 below). Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Communications Conversations

FEBRUARY 23, 2021

So, I thought today we’d look at 5 pieces of data and what they tell us about the ultra-hot social media app so far (and its future). Data point #2: 39% of users are 25-34 years old. It’s kinda dominated right now by these folks + media (looking for stories, sharing perspectives) and smaller start-up founder types.

Reddit 103

Reddit Data YouTube Web 103

The Resolution Blog

APRIL 23, 2018

It can be a simple lists of coverage, noting details such as headline, date, source name, URL, campaign name, media type (national / regional trade). Coverage clip and media analyst Steph Bridgman. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights.

Data 120

Data Measurement Examples Tools 120

Mindful Marketing

AUGUST 5, 2023

2) Restore Relevance: Even consumers whose needs haven’t changed can grow tired of a brand over time. Of course, firms need to be careful that their brand names aren’t used generically to represent the entire product category (e.g., Maybe a younger, hipper feeling brand would help them reconsider.

Twitter 100

Twitter Consumer Newspapers Social Media 100

NewsWhip

MARCH 24, 2021

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. and the U.S. These stories were 22.9%

Trends 78

Trends System Social Media Facebook 78

Cision

FEBRUARY 8, 2016

This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media? Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition?

Infographics 120

Infographics Brand Branding Sports 120

Deirdre Breakenridge

DECEMBER 4, 2018

As a nonprofit, you need to know how to be a good storyteller because it is a powerful tool to attract volunteers, grow awareness, and motivate young adults to get involved and become agents of social change. Tip #2: Let youth share their own stories. Tip #3: Tell other people’s stories.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Learn what is needed to get started and how this model can help your content and social media strategies. Want to renovate your social plan too?

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78