Stern + Associates

MAY 8, 2023

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

B2B 118

B2B Social Media Company SMB 118

Prohibition

SEPTEMBER 3, 2023

X/Twitter offers $250 ad credits back to SMBs In an attempt to try get businesses back advertising on the platform, X/Twitter is offering $250 of ad credit to any SMB that spends $1,000 on X ads over the next month (until the 23 rd September).

Advertising 116

Advertising Advertising Social Media SMB 116

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. Last week, I attended a momentous event for those of us here in Minneapolis.

SMB 99

SMB Social Media Case Study Marketing 99

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Agility PR Solutions

MAY 27, 2019

New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy.

SMB 72

SMB Small Business Survey Resources 72

Sword and the Script

OCTOBER 3, 2023

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). click image for higher resolution) 2.

Analysis 150

Analysis Tools Software SMB 150

Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. If they sold that product to an enterprise, chances are they will be dissatisfied.

B2B 139

B2B Government SMB Real Estate 139

Shift Communications

NOVEMBER 29, 2022

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

Consumer 78

Consumer Trends Marketing SMB 78

Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. In preparation for this event, I drafted a series of questions for the panelists and collaborated with them on other questions. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Small Business 245

Small Business Media SMB Pitching 245

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending.

SMB 60

SMB Pitching Local Social Media 60

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign?

SMB 77

SMB Social Media Case Study Nonprofit 77

Solo PR Pro

MAY 14, 2015

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? Can a routine lead to a rut, or does it help to have focus? Does it ever make sense to use a new social network for a limited time?

Social Media 40

Social Media SMB Media Small Business 40

Communications Conversations

FEBRUARY 4, 2015

If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? , wouldn’t you want to be a member of PRSA AND MIMA? I know, I know, the cost. And yeah, there is additional cost. Take MIMA, for example.

SMB 60

SMB Groups Trends Social Media 60

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Adding video to your content mix is another way to deepen engagement and connect to your subscribers. In fact, according to a study from Animoto “76.5%

Video 40

Video Strategy SMB Marketing 40

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 95

How To Media Trade Shows Publicity 95

Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 215

Media Pitching Survey Publicity 215

Communications Conversations

JULY 10, 2018

As caretakers of the longest-running SMB chapter in the U.S., And, more importantly, he’s respected across the social industry locally as a thought leader and someone who’s consistently looking at what’s coming next. Mykl Roventine/Jen Roventine, Organizers, Social Media Breakfast. Why are they power brokers?

Social Media 24

Social Media Media SMB Tourism 24

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Contently - Strategy

SEPTEMBER 30, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” “At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 132

Course SMB B2B Analytics 132

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 159

Trends Marketing Publicity Small Business 159

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 178

Survey Publicity Marketing Small Business 178

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Social Media 216

Social Media Tools Small Business Media 216

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […].

Small Business 204

Small Business Marketing Crisis Survey 204

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Publicity 201

Publicity Small Business SMB Twitter 201

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 170

Small Business SEO Writing Publicity 170

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].

Social Media 167

Social Media Media Marketing Publicity 167

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. “One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

An SMB can conduct market research with unlimited survey questions at a reasonable cost. We encourage clients to tell data-driven stories that are mediaworthy and verifiable. Survata is an affordable market research company that advises on and executes surveys using its network of publishers and partnerships with research panels.

Tools 108

Tools SMB Survey Software 108

Garrett Public Relations

JANUARY 2, 2021

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […].

Marketing 84

Marketing Publicity Small Business SMB 84

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Garrett Public Relations

NOVEMBER 12, 2018

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].

Publicity 91

Publicity Small Business Media SMB 91

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

Garrett Public Relations

FEBRUARY 11, 2018

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […].

Report 88

Report Pitching Publicity Small Business 88

Communications Conversations

JANUARY 5, 2017

And, someone I know is speaking at SMB later this month. Interestingly, I don’t know a single person who works for Boston Scientific. Figure this would be a good way to fix that! Plus, I know she volunteers for Social Media Breakfast. Matt Wilson, General Mills. Probably about time I officially thank him face-to-face.

SMB 60

SMB Meeting Web Energy 60