Social PR Chat

JUNE 23, 2016

Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ). It is an image messaging and multimedia mobile application that gives users two options. The first choice (or what we like to call the ghost option) allows users to send up to 10 seconds of content to other users, then… it’s gone forever.

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SMB Small Business Interviews Mobile 79

Garrett Public Relations

AUGUST 30, 2020

communications consulting content marketing digital marketing marketing newsletter PR PR consultant PR consulting small business small business marketing small business website smallbiz SMB social media social media marketing website consultant websites

Small Business 83

Small Business SMB Study Report 83

Garrett Public Relations

MAY 17, 2020

communications crisis marketing PR public relations small business small business marketing smallbiz SMB social media startup content content marketingMarketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.

Small Business 106

Small Business SMB Survey Marketing 106

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 136

Tools Small Business Social Media SMB 136

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Small Business 136

Small Business SMB Twitter Social Media 136

Garrett Public Relations

MAY 13, 2019

content content creation content marketing PR small business small business marketing smallbiz SMB social media social media marketing public relations social media lurkers social media postsTracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value?

Social Media 126

Social Media Small Business SMB Media 126

Garrett Public Relations

FEBRUARY 11, 2018

media pitches media relations PR PR consultant PR consulting public relations publicity small business small business marketing smallbiz SMBAh, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […].

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Small Business Report SMB Pitching 67

Garrett Public Relations

APRIL 22, 2018

media pitches media pitching media relations newsletter PR press kit press release public relations publicity small business small business marketing SMB social mediaHere’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Small Business 71

Small Business SMB Writing Pitching 71

Agility PR Solutions

APRIL 25, 2019

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.

SMB 78

SMB Small Business Software Survey 78

Agility PR Solutions

MAY 27, 2019

New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy. Optimism ran high among immigrant business professionals, as 73 percent reported feeling positive about the future of business—but the survey revealed a split among respondents on the impact of immigration on business. Nearly 4 […]. The post PR pulse—what’s the impact of immigration on business? appeared first on Agility PR Solutions.

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SMB Small Business Survey Resources 69

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason.

Small Business 148

Small Business SMB Viral Local 148

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. The 100th SMB was a panel discussion with Lee Odden, Greg Swan and Jen Kane–three people who have deep experience with social, and three people who I have enjoyed getting to know better over the last 10 years.

SMB 86

SMB Case Study Social Media YouTube 86

PR Daily

JANUARY 24, 2020

If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. .

Tools 165

Tools SMB Survey Small Business 165

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

An SMB can conduct market research with unlimited survey questions at a reasonable cost. Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago.

Tools 122

Tools SMB Survey Software 122

PR Daily

APRIL 6, 2020

TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

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Employee SMB Small Business Privacy 116

PR Daily

MARCH 7, 2018

Product marketing manager, SMB marketing—Google (China). For many college students, graduation is right around the corner. It’s a time to celebrate—or panic about—the end of one journey and the beginning of a new one. It is, after all, called “commencement.”. Following that special ceremony, newly minted graduates will be hearing these gentle (dreaded) words of encouragement from a parent or guardian: “Now that you’ve graduated, it’s time you found yourself a job.”.

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SMB Enterprise Engineering Retail 96

PR Daily

DECEMBER 6, 2017

The organization also seeks a business analyst for marketing communications and an SMB marketing manager , both in San Francisco. It’s the most wonderful time of the year. It’s a time when people start scrambling to finalize holiday celebrations and ensure they’ve bought gifts for everyone on their list. Amid the chaos of the holidays, they’re also compiling wish lists of their own, so they’re not unwrapping another pair of socks. (No No judgments from us if this made your list.).

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Pinterest SMB Advertising Advertising 96

Solo PR Pro

MAY 14, 2015

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).

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SMB Social Media Small Business Leadership 59

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez.

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SMB Corporate Banking Employee 89

B2B PR Sense

JANUARY 24, 2018

She has been honored for her work, including being cited as a top SMB Influencer by D&B. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field.

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B2B Marketing LinkedIn SMB 264

PR Daily

NOVEMBER 17, 2016

Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated. Instead of settling into your slump—or, worse, jumping ship— The Muse’s Chris Taylor says: There are tons of ways you can make your day-to-day routine more enjoyable—maybe even captivating at times—if you learn how to capitalize on the value in your current role.

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SMB Healthcare Film Banking 75

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 203

Small Business SMB Media B2C 203

PR Daily

MAY 25, 2017

Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients. For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.

SMB 97

SMB Enterprise Small Business Local 97

PR Daily

JANUARY 31, 2018

It describes the characteristics of a successful candidate: A successful candidate will have solid experience in B2B (including SMB) performance marketing / demand gen with cross-channel/integrated digital marketing and revenue generating responsibilities. There’s no substitute for exceptional preparation prior to a job interview—there’s no excuse for a lack of it, either.

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Interviews SMB Resources LinkedIn 98

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending.

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SMB Pitching Local Social Media 60

Social PR Chat

AUGUST 24, 2016

Snapchat Success Tips for a #SMB in a Snap. Adam Singer, the Measurement Man. Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. On his journey, he’s worked for companies ranging from Marketo to International Dairy Queen. The University of Florida alum took some time to interview with Lisa Buyer, who teaches Social Media Management in the Gator Nation.

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Google Social Media Measurement Data 95

Communications Conversations

FEBRUARY 4, 2015

If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling. I opened up my presentation by saying I had sat in the exact chair these folks had been sitting in 10 years ago as an APR student. I had been a PRSA member for years. I had been on the PRSA board.

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SMB Groups Trends Study 87

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 .

SMB 67

SMB B2B Nonprofit Case Study 67

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy.

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Video SMB Strategy Case Study 55

Communications Conversations

MAY 3, 2017

You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. And I’m quite sure that feeling will pay off in the years ahead (you watch!). She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman.

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Healthcare SMB Social Media Meeting 96

Communications Conversations

JANUARY 5, 2017

And, someone I know is speaking at SMB later this month. Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby.

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SMB Meeting Web Energy 60

Communications Conversations

JULY 10, 2018

As caretakers of the longest-running SMB chapter in the U.S., I’ve long been a fan of list posts. No so much in consuming or reading them–I’m more about creating them. But, unlike many others in our industry, I really just like to have fun with them.

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SMB Tourism Social Media Corporate 26