Expert insights. Personalized for you.
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? MORE
If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling. I opened up my presentation by saying I had sat in the exact chair these folks had been sitting in 10 years ago as an APR student. I had been a PRSA member for years. I had been on the PRSA board. MORE
I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. MORE
media pitches media relations PR PR consultant PR consulting public relations publicity small business small business marketing smallbiz SMBAh, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […]. MORE
The post ‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day appeared first on PR Daily. MORE
On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). MORE
They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending. MORE
But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez. MORE
The organization also seeks a business analyst for marketing communications and an SMB marketing manager , both in San Francisco. It’s the most wonderful time of the year. It’s a time when people start scrambling to finalize holiday celebrations and ensure they’ve bought gifts for everyone on their list. Amid the chaos of the holidays, they’re also compiling wish lists of their own, so they’re not unwrapping another pair of socks. (No No judgments from us if this made your list.). MORE
But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” B2B companies always have to think a step ahead. MORE
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. MORE
She has been honored for her work, including being cited as a top SMB Influencer by D&B. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. MORE
It describes the characteristics of a successful candidate: A successful candidate will have solid experience in B2B (including SMB) performance marketing / demand gen with cross-channel/integrated digital marketing and revenue generating responsibilities. There’s no substitute for exceptional preparation prior to a job interview—there’s no excuse for a lack of it, either. MORE
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. MORE
2021 B2B b2b marketing communications consulting content creation content marketing digital marketing marketing PR PR consultant PR consulting public relations small business small business marketing SMB social media writing 2021 marketingThe new year has arrived. But what will it hold? MORE
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. MORE
But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Way back in 2011, some employees at HubSpot had an idea. MORE
content content creation content marketing PR small business small business marketing smallbiz SMB social media social media marketing public relations social media lurkers social media postsTracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? MORE
New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy. Optimism ran high among immigrant business professionals, as 73 percent reported feeling positive about the future of business—but the survey revealed a split among respondents on the impact of immigration on business. Nearly 4 […]. The post PR pulse—what’s the impact of immigration on business? appeared first on Agility PR Solutions. MORE
communications consulting content marketing digital marketing marketing newsletter PR PR consultant PR consulting small business small business marketing small business website smallbiz SMB social media social media marketing website consultant websites MORE
If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. All PR teams want to earn coverage in top-tier media outlets. MORE
While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. By Lisa Zanchi, Director, Digital Marketing. MORE
communications crisis marketing PR public relations small business small business marketing smallbiz SMB social media startup content content marketingMarketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. MORE
B2B b2b marketing B2B PR earned media media coverage media pitches media pitching media relations PR PR consultant PR consulting PR tips public relations public relations consulting publicity small business small business marketing smallbiz SMB digital marketing MORE
An SMB can conduct market research with unlimited survey questions at a reasonable cost. Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. MORE
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. The 100th SMB was a panel discussion with Lee Odden, Greg Swan and Jen Kane–three people who have deep experience with social, and three people who I have enjoyed getting to know better over the last 10 years. MORE
You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. And I’m quite sure that feeling will pay off in the years ahead (you watch!). She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. MORE
communications holiday holidays marketing media pitches media pitching media relations PR press release public relations publicity small business small business marketing smallbiz SMBWe may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […]. MORE
B2B b2b marketing digital marketing earned media media relations PR PR consultant PR consulting press release public relations publicity small business marketing smallbiz SMB social media marketing thouught leadership consulting digital PR digital PR expert small business virtual PR expert MORE
Product marketing manager, SMB marketing—Google (China). For many college students, graduation is right around the corner. It’s a time to celebrate—or panic about—the end of one journey and the beginning of a new one. It is, after all, called “commencement.”. Following that special ceremony, newly minted graduates will be hearing these gentle (dreaded) words of encouragement from a parent or guardian: “Now that you’ve graduated, it’s time you found yourself a job.”. MORE
If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. . MORE
Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients. For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood. MORE
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. MORE
In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 . MORE
Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies. MORE
Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated. Instead of settling into your slump—or, worse, jumping ship— The Muse’s Chris Taylor says: There are tons of ways you can make your day-to-day routine more enjoyable—maybe even captivating at times—if you learn how to capitalize on the value in your current role. MORE
media pitches media pitching media relations newsletter PR press kit press release public relations publicity small business small business marketing SMB social mediaHere’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […]. MORE
” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. MORE
TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more. MORE
SMB Related Topics PR Daily
SEPTEMBER 28, 2020
The post ‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day appeared first on PR Daily.
Garrett Public Relations
MAY 4, 2022
B2B b2b marketing B2B PR earned media media coverage media pitches media pitching media relations PR PR consultant PR consulting PR tips public relations public relations consulting publicity small business small business marketing smallbiz SMB digital marketing
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Garrett Public Relations
JANUARY 22, 2022
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.
Garrett Public Relations
MAY 17, 2020
communications crisis marketing PR public relations small business small business marketing smallbiz SMB social media startup content content marketingMarketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves.
Garrett Public Relations
SEPTEMBER 26, 2020
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Garrett Public Relations
MARCH 14, 2021
B2B b2b marketing digital marketing earned media media relations PR PR consultant PR consulting press release public relations publicity small business marketing smallbiz SMB social media marketing thouught leadership consulting digital PR digital PR expert small business virtual PR expert
Garrett Public Relations
JANUARY 19, 2020
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
Garrett Public Relations
AUGUST 30, 2020
communications consulting content marketing digital marketing marketing newsletter PR PR consultant PR consulting small business small business marketing small business website smallbiz SMB social media social media marketing website consultant websites
Garrett Public Relations
DECEMBER 17, 2019
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.
Garrett Public Relations
MAY 13, 2019
content content creation content marketing PR small business small business marketing smallbiz SMB social media social media marketing public relations social media lurkers social media postsTracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value?
Garrett Public Relations
JANUARY 2, 2021
2021 B2B b2b marketing communications consulting content creation content marketing digital marketing marketing PR PR consultant PR consulting public relations small business small business marketing SMB social media writing 2021 marketingThe new year has arrived. But what will it hold?
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Garrett Public Relations
SEPTEMBER 26, 2020
Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Garrett Public Relations
NOVEMBER 12, 2018
communications holiday holidays marketing media pitches media pitching media relations PR press release public relations publicity small business small business marketing smallbiz SMBWe may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].
Garrett Public Relations
FEBRUARY 11, 2018
media pitches media relations PR PR consultant PR consulting public relations publicity small business small business marketing smallbiz SMBAh, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […].
Garrett Public Relations
APRIL 22, 2018
media pitches media pitching media relations newsletter PR press kit press release public relations publicity small business small business marketing SMB social mediaHere’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].
Agility PR Solutions
APRIL 25, 2019
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.
Agility PR Solutions
MAY 27, 2019
New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy. Optimism ran high among immigrant business professionals, as 73 percent reported feeling positive about the future of business—but the survey revealed a split among respondents on the impact of immigration on business. Nearly 4 […]. The post PR pulse—what’s the impact of immigration on business? appeared first on Agility PR Solutions.
Communications Conversations
JANUARY 19, 2021
I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. All PR teams want to earn coverage in top-tier media outlets.
Communications Conversations
NOVEMBER 1, 2017
No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. The 100th SMB was a panel discussion with Lee Odden, Greg Swan and Jen Kane–three people who have deep experience with social, and three people who I have enjoyed getting to know better over the last 10 years.
Shift Communications
MAY 10, 2022
While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. By Lisa Zanchi, Director, Digital Marketing.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason.
PR Daily
JANUARY 24, 2020
If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. .
Contently - Strategy
SEPTEMBER 30, 2021
But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Way back in 2011, some employees at HubSpot had an idea.
Communications Conversations
OCTOBER 29, 2019
But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez.
PR Daily
MARCH 7, 2018
Product marketing manager, SMB marketing—Google (China). For many college students, graduation is right around the corner. It’s a time to celebrate—or panic about—the end of one journey and the beginning of a new one. It is, after all, called “commencement.”. Following that special ceremony, newly minted graduates will be hearing these gentle (dreaded) words of encouragement from a parent or guardian: “Now that you’ve graduated, it’s time you found yourself a job.”.
Solo PR Pro
MAY 14, 2015
On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).
PR Daily
DECEMBER 6, 2017
The organization also seeks a business analyst for marketing communications and an SMB marketing manager , both in San Francisco. It’s the most wonderful time of the year. It’s a time when people start scrambling to finalize holiday celebrations and ensure they’ve bought gifts for everyone on their list. Amid the chaos of the holidays, they’re also compiling wish lists of their own, so they’re not unwrapping another pair of socks. (No No judgments from us if this made your list.).
B2B PR Sense
JANUARY 24, 2018
She has been honored for her work, including being cited as a top SMB Influencer by D&B. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field.
PR Daily
APRIL 6, 2020
TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
PR Daily
NOVEMBER 17, 2016
Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated. Instead of settling into your slump—or, worse, jumping ship— The Muse’s Chris Taylor says: There are tons of ways you can make your day-to-day routine more enjoyable—maybe even captivating at times—if you learn how to capitalize on the value in your current role.
Communications Conversations
FEBRUARY 4, 2015
If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling. I opened up my presentation by saying I had sat in the exact chair these folks had been sitting in 10 years ago as an APR student. I had been a PRSA member for years. I had been on the PRSA board.
Communications Conversations
NOVEMBER 14, 2017
They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
An SMB can conduct market research with unlimited survey questions at a reasonable cost. Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.
PR Daily
MAY 25, 2017
Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients. For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.
Cision
NOVEMBER 28, 2017
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.
Contently - Strategy
OCTOBER 15, 2020
But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” B2B companies always have to think a step ahead.
PR Daily
JANUARY 31, 2018
It describes the characteristics of a successful candidate: A successful candidate will have solid experience in B2B (including SMB) performance marketing / demand gen with cross-channel/integrated digital marketing and revenue generating responsibilities. There’s no substitute for exceptional preparation prior to a job interview—there’s no excuse for a lack of it, either.
Waxing UnLyrical
JULY 14, 2014
In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 .
Communications Conversations
MAY 3, 2017
You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. And I’m quite sure that feeling will pay off in the years ahead (you watch!). She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman.
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