Expert insights. Personalized for you.
If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling. MORE
media pitches media relations PR PR consultant PR consulting public relations publicity small business small business marketing smallbiz SMBAh, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […]. MORE
On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? MORE
They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer. MORE
Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ). MORE
But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series. MORE
As caretakers of the longest-running SMB chapter in the U.S., I’ve long been a fan of list posts. No so much in consuming or reading them–I’m more about creating them. But, unlike many others in our industry, I really just like to have fun with them. MORE
The organization also seeks a business analyst for marketing communications and an SMB marketing manager , both in San Francisco. It’s the most wonderful time of the year. MORE
of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Video is far from being the new kid on the block. Communication pros have used it for years in client work. MORE
Snapchat Success Tips for a #SMB in a Snap. Adam Singer, the Measurement Man. Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. MORE
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. MORE
She has been honored for her work, including being cited as a top SMB Influencer by D&B. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. MORE
It describes the characteristics of a successful candidate: A successful candidate will have solid experience in B2B (including SMB) performance marketing / demand gen with cross-channel/integrated digital marketing and revenue generating responsibilities. MORE
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. MORE
content content creation content marketing PR small business small business marketing smallbiz SMB social media social media marketing public relations social media lurkers social media posts MORE
New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy. MORE
communications crisis marketing PR public relations small business small business marketing smallbiz SMB social media startup content content marketingMarketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. MORE
An SMB can conduct market research with unlimited survey questions at a reasonable cost. Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. MORE
No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. MORE
You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. MORE
communications holiday holidays marketing media pitches media pitching media relations PR press release public relations publicity small business small business marketing smallbiz SMBWe may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […]. MORE
Product marketing manager, SMB marketing—Google (China). For many college students, graduation is right around the corner. It’s a time to celebrate—or panic about—the end of one journey and the beginning of a new one. It is, after all, called “commencement.”. MORE
If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. . MORE
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. First off, what constitutes a small business? MORE
Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients. MORE
In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes. MORE
And, someone I know is speaking at SMB later this month. Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby. MORE
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies. MORE
Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated. MORE
media pitches media pitching media relations newsletter PR press kit press release public relations publicity small business small business marketing SMB social mediaHere’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […]. MORE
” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. MORE
TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more. MORE
SMB Related Topics Social PR Chat
JUNE 23, 2016
Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ).
Garrett Public Relations
MAY 17, 2020
communications crisis marketing PR public relations small business small business marketing smallbiz SMB social media startup content content marketingMarketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves.
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Garrett Public Relations
MAY 13, 2019
content content creation content marketing PR small business small business marketing smallbiz SMB social media social media marketing public relations social media lurkers social media posts
Garrett Public Relations
JANUARY 19, 2020
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
Garrett Public Relations
DECEMBER 17, 2019
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.
Garrett Public Relations
NOVEMBER 12, 2018
communications holiday holidays marketing media pitches media pitching media relations PR press release public relations publicity small business small business marketing smallbiz SMBWe may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].
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Garrett Public Relations
APRIL 22, 2018
media pitches media pitching media relations newsletter PR press kit press release public relations publicity small business small business marketing SMB social mediaHere’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].
Agility PR Solutions
APRIL 25, 2019
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.
Agility PR Solutions
MAY 27, 2019
New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy.
Communications Conversations
NOVEMBER 1, 2017
No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.
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PR Daily
JANUARY 24, 2020
If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. .
PR Daily
MARCH 7, 2018
Product marketing manager, SMB marketing—Google (China). For many college students, graduation is right around the corner. It’s a time to celebrate—or panic about—the end of one journey and the beginning of a new one. It is, after all, called “commencement.”.
PR Daily
DECEMBER 6, 2017
The organization also seeks a business analyst for marketing communications and an SMB marketing manager , both in San Francisco. It’s the most wonderful time of the year.
PR Daily
APRIL 6, 2020
TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Solo PR Pro
MAY 14, 2015
On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting?
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
An SMB can conduct market research with unlimited survey questions at a reasonable cost. Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago.
Communications Conversations
OCTOBER 29, 2019
But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series.
PR Daily
NOVEMBER 17, 2016
Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated.
Cision
NOVEMBER 28, 2017
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. First off, what constitutes a small business?
B2B PR Sense
JANUARY 24, 2018
She has been honored for her work, including being cited as a top SMB Influencer by D&B. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field.
PR Daily
MAY 25, 2017
Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients.
PR Daily
JANUARY 31, 2018
It describes the characteristics of a successful candidate: A successful candidate will have solid experience in B2B (including SMB) performance marketing / demand gen with cross-channel/integrated digital marketing and revenue generating responsibilities.
Communications Conversations
NOVEMBER 14, 2017
They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer.
Social PR Chat
AUGUST 24, 2016
Snapchat Success Tips for a #SMB in a Snap. Adam Singer, the Measurement Man. Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) who has been a digital marketing consultant for everything from SEO to PR to social media to measurement.
Communications Conversations
FEBRUARY 4, 2015
If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling.
Waxing UnLyrical
JULY 14, 2014
In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes.
Solo PR Pro
JANUARY 10, 2017
of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Video is far from being the new kid on the block. Communication pros have used it for years in client work.
Communications Conversations
MAY 3, 2017
You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard.
Communications Conversations
JANUARY 5, 2017
And, someone I know is speaking at SMB later this month. Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby.
Communications Conversations
JULY 10, 2018
As caretakers of the longest-running SMB chapter in the U.S., I’ve long been a fan of list posts. No so much in consuming or reading them–I’m more about creating them. But, unlike many others in our industry, I really just like to have fun with them.
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