of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Video is far from being the new kid on the block. Communication pros have used it for years in client work. MORE

If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling. MORE

Snapchat Success Tips for a #SMB in a Snap. Adam Singer, the Measurement Man. Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. MORE

Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients. MORE

And, someone I know is speaking at SMB later this month. Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby. MORE

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes. MORE

Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated. MORE

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? MORE

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. MORE

You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. MORE

Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ). MORE