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Why omnichannel messaging is critical for positive small biz CX

Agility PR Solutions

New survey research from omnichannel comms solutions firm Mitto explores how small and mid-sized business (SMB) leaders view customer experience within their organization and what might be holding them back from deploying CX technologies.

SMB 158
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Small-biz insights for overcoming big digital marketing challenges

Agility PR Solutions

Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But independent U.S.

SMB 78
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Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies

Karen Freberg

SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies? What is being shared exactly?

SMB 52
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14 pragmatic social media trends to watch in 2021

Communications Conversations

I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. It’s one of my favorite days of the year.

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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners.

B2B 331
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Half of small business owners lack a marketing strategy for 2019

Agility PR Solutions

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.