Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ).

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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

communications crisis marketing PR public relations small business small business marketing smallbiz SMB social media startup content content marketingMarketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves.

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How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

content content creation content marketing PR small business small business marketing smallbiz SMB social media social media marketing public relations social media lurkers social media posts

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 131

Freelancing in 2020? Here Are 11 Valuable Tips from the Pros

Garrett Public Relations

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Time Your PR Right to Get the Most From It Over the Holidays

Garrett Public Relations

communications holiday holidays marketing media pitches media pitching media relations PR press release public relations publicity small business small business marketing smallbiz SMBWe may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].

You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

Garrett Public Relations

media pitches media pitching media relations newsletter PR press kit press release public relations publicity small business small business marketing SMB social mediaHere’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Half of small business owners lack a marketing strategy for 2019

Agility PR Solutions

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.

PR pulse—what’s the impact of immigration on business?

Agility PR Solutions

New research from SMB professional resource explores the pros and cons of immigration and its impact on the small business economy.

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Did we blow our chance to change the marketing world with social media?

Communications Conversations

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

4 marketing automation tools to help small and mid-size businesses

PR Daily

If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. .

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30 jobs in the PR and marketing world

PR Daily

Product marketing manager, SMB marketing—Google (China). For many college students, graduation is right around the corner. It’s a time to celebrate—or panic about—the end of one journey and the beginning of a new one. It is, after all, called “commencement.”.

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30 jobs in the PR and marketing world

PR Daily

The organization also seeks a business analyst for marketing communications and an SMB marketing manager , both in San Francisco. It’s the most wonderful time of the year.

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Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. TakingCareOfSmallBusinesses #coronavirus #smallbusiness #smb. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

Chat Recap: Social Media Routines

Solo PR Pro

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting?

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

An SMB can conduct market research with unlimited survey questions at a reasonable cost. Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago.

Tools 115

What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series.

30 jobs in the PR and marketing world

PR Daily

Team lead, SMB channel marketing— Facebook (California). It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated.

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Why Small Businesses Need a Media Database


These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. First off, what constitutes a small business?

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

She has been honored for her work, including being cited as a top SMB Influencer by D&B. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field.

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3 reasons PR is essential for small- and medium-sized businesses

PR Daily

Hence, as PR professionals to our SMB clients, we need to emphasize the fact that PR is not about short term revenue, but about promising the long-lasting relationships which goes a long way in increasing visibility, credibility and trust of both current clients and prospective clients.

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30 jobs in the PR and marketing world

PR Daily

It describes the characteristics of a successful candidate: A successful candidate will have solid experience in B2B (including SMB) performance marketing / demand gen with cross-channel/integrated digital marketing and revenue generating responsibilities.

WIIFM mindset key to successful influencer outreach

Communications Conversations

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer.

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Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Snapchat Success Tips for a #SMB in a Snap. Adam Singer, the Measurement Man. Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) who has been a digital marketing consultant for everything from SEO to PR to social media to measurement.

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Could two professional memberships really make sense?

Communications Conversations

If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling.

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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Successful campaigns come in all shapes and sizes.

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Video is far from being the new kid on the block. Communication pros have used it for years in client work.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard.

14 people I’d love to have coffee with in 2017

Communications Conversations

And, someone I know is speaking at SMB later this month. Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby.

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The Twin Cities’ social media power brokers

Communications Conversations

As caretakers of the longest-running SMB chapter in the U.S., I’ve long been a fan of list posts. No so much in consuming or reading them–I’m more about creating them. But, unlike many others in our industry, I really just like to have fun with them.

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