ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This includes familiarity with social media management, content creation, and influencer marketing. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

OCTOBER 11, 2023

Attending networking events Participate in industry conferences, seminars, and webinars. They understand the nuances of diverse markets, languages, and cultures. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment.

Publicity 103

Publicity Internal International Resources 103

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re actionable. Here, less is more.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

JULY 31, 2023

Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market. These sessions cover various topics like marketing strategies, retail trends, licensing, toy safety, manufacturing advancements, and consumer insights.

Internal 78

Internal International Retail Trade Shows 78

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. So what should brands do? They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. Also, be patient. A: Coursera is amazing.

Content Marketing 120

Content Marketing Education Retail Government 120

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. To grab a coveted spot on stage for the 16 th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23.

Conference 173

Conference Leadership Sports Policies 173

Flack's Revenge

FEBRUARY 10, 2016

The game is changing in marketing and PR. It’s difficult to get anyone to care about news, content and brands. Join us at our seminar in two weeks during Social Media Week NYC to find out. There’s increasing competition for the customer’s attention. But you have KPIs nipping at your heels!

Social Media 120

Social Media Google Facebook Twitter 120

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are brands doing differently today?

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

APRIL 14, 2015

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. Our free “ Improve Live Events With Social Media Correspondents ” tip sheet shows the best ways your brand can find, work with and leverage social correspondents. It’s not as if live events are a PR secret.

B2C 120

B2C Social Media Resources Content Marketing 120

Shift Communications

DECEMBER 24, 2014

We’ve got oodles of new training programs underway to train our teams to handle every PR and marketing challenge you face. On the business front, we were able to celebrate wins with diverse and amazing brands from across the spectrum: from McKesson to Microstrategy, from T-Mobile to the State of Hawaii’s Visitors & Conventions Bureau.

Communications 138

Communications Training Mobile Employee 138

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Plus, you get to spend four days with the bustling #CMWorld community comprised of thousands of marketers from all over the world.

Conference 58

Conference Content Marketing Community Education 58

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Marketing 1.75 With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Track: Marketing and Communication.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. As PR pros, many of us have deep experience promoting health news, often funded by large companies, and usually supporting the organization’s brand or bottom line.

Journalism 209

Journalism Radio Local Study 209

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. Earn word-of-mouth with guerrilla marketing.

Software 97

Software Comparison Measurement Content Marketing 97

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? I have never met a seminar I didn’t want to cherry-pick—i.e., What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. Video tours are “more like attending a seminar at a university where you hear someone speak and at the end there’s a Q&A,” Oddo said.

Travel 144

Travel Video Industry Tourism 144

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

NOVEMBER 25, 2020

Last year, our event hosted 21 marketing communications agencies at CCNY’s Harlem campus to connect recruiters with 80 students for a total of 275 one-on-one interviews. What began as an alumni networking event, grew into a fine-tuned recruitment career fair starting in 2015.

Interviews 93

Interviews Agency Advertising Advertising 93

Shift Communications

JANUARY 7, 2015

And the simple fact is, our move into the Austin market is a smart business decision. To be successful, we need the kind of market dynamism that this trend suggests… More established businesses are also increasingly calling Texas home. Cute, but full of tortured analogies. Austin is an up-and-coming metro. Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Content Marketing. See Mastering Your Content Marketing Mission Statement for tips on getting started). Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Prohibition

APRIL 2, 2017

The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles.

Social Media 48

Social Media Agency Consumer Fashion 48

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). In contrast 21% point to the marketing department (up by 5%), and 23% the social media team.

Training 119

Training Digital PR Media Training Education 119

wiredPRworks

NOVEMBER 2, 2017

Barbara Rozgonyi is a recognized social media industry thought leader and founder of CoryWest Media, a strategic marketing consultancy that has worked with a wide range of companies, including Fortune 500 enterprises, small businesses and entrepreneurs just to name a few. Maribeth Kuzmeski - Marketing Magnetism for Maximum Lead Generation.

Enterprise 45

Enterprise Small Business Social Media System 45

Presspage

AUGUST 22, 2017

Sending your brand message is not enough. With communication and marketing taking the lead in adapting online changes, PR has been pushed to embrace the latest trends and adapt to the changing world around us. Focus on authentic brand story and thought leadership. The past few years, the field of PR has changed quite a bit.

Trends 79

Trends Measurement Television Consumer 79

Konnect Agency

FEBRUARY 16, 2021

For some brands, the virtual format made it easier to share information. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting. Further, the virtual format can be infinitely more cost-effective for brands. For others, the spontaneity of conversation was lost.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

David PR Group

MAY 31, 2017

If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it. If you need more info, a consultation or a seminar on this topic, please let me know. –John.

Policies 71

Policies Social Media Media Privacy 71

Flack's Revenge

OCTOBER 24, 2019

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. A distributed decentralized network, database or ledger Agenda: We focused on the state of buzz in blockchain space, a case study, the new rules in PR, how to attain PR and branding success for your venture.

Case Study 24

Case Study Enterprise YouTube Pitching 24

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. How can brands keep up?

Local 120

Local Radio Community Tools 120

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. With professionals, athletes, and even celebrities establishing their place in the world of influencer marketing, why can’t educators?

Education 41

Education Energy Community Brand 41

Karen Freberg

FEBRUARY 25, 2019

I first met Dan Laufer, who is an Associate Professor of Marketing at Victoria University in Wellington, New Zealand via LinkedIn. I presented my seminar talk all about the different challenges and issues that need to be discussed and reviewed by crisis communication researchers and professionals.

Social Media 50

Social Media Internal International Media 50