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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Stern + Associates

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketingseminar to discuss how to get results for your company or organization with great storytelling.

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10 Networking Events for PR Professionals

5W PR

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This includes familiarity with social media management, content creation, and influencer marketing. It’s easy to be diverted by the latest shiny object.

Analytics 170
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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re actionable. Here, less is more.

Strategy 220
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40+ Blogs Marketers Should Be Following

PR 20/20

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

And the simple fact is, our move into the Austin market is a smart business decision. To be successful, we need the kind of market dynamism that this trend suggests… More established businesses are also increasingly calling Texas home. Cute, but full of tortured analogies. Austin is an up-and-coming metro. Are you ready?

Hotels 60
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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

For some brands, the virtual format made it easier to share information. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting. Further, the virtual format can be infinitely more cost-effective for brands. For others, the spontaneity of conversation was lost.