PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Contently - Strategy

MAY 8, 2019

Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. But that handoff breaks down far too often on both sides.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Practical Law Construction

OCTOBER 16, 2020

I appreciate that the title of this blog may have put some people off, partly because they’ve had enough of reading about this frankly horrible pandemic , and partly because much ink has already been spilled on the issues arising from the resolution of disputes during it (including by Matt in earlier blogs ). Word recognition.

Conference 52

Conference System Video Meeting 52

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. 5) Picks from the PR tech vendor news blogs.

Data 87

Data Enterprise Survey Instagram 87

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Their businesses are often all-consuming, back-breaking and require full family support. In my current position, I have a mix of operational and strategic responsibilities.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Here, you’ll find a summary of email, blog, landing page and overall website performance. Customize your dashboard to suit your needs.

Software 47

Software Tools Internal International 47

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. The Climate Change Charter in a nutshell. Final thoughts.

Construction 52

Construction Engineering Community Resources 52

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” The only outgoing link from the page was to an internal page. Another example you might encounter is a site that appears to link to brand pages, but upon checking, the links are to an internal database. For instance, I once built a link from a CBD blog.

Brand 62

Brand Branding How To SEO 62

Beyond PR

MAY 8, 2018

At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience.

Marketing 45

Marketing Trade Shows Local B2B 45

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work.

Government 103

Government Education Print Ethics 103

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. 15 Quick Wins to Growth-Hack Your Marketing.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Beyond PR

APRIL 22, 2016

Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. This can be time-consuming and difficult to stay on top of so be sure to share the burden. Her team leads social media, PR, creative and blogging for the brand.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We made it the subject of another blog.) Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We made it the subject of another blog.) Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. He’s my guest on the first Off Script Q&A of 2019.

Brand 78

Brand Branding Banking Consumer 78

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who.

How To 97

How To Knowledge Base Survey Technology 97

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Blog subscribers. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. How do they consume information?

Marketing 40

Marketing Comparison Internal International 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. Content marketing? Influence marketing?

Strategy 72

Strategy How To Measurement Analytics 72

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

AUGUST 23, 2018

HubSpot teammate, Sophia Bernazzani , does an excellent job of summarizing pillar pages (and comparing them to HubSpot Marketing Blog's own previous method of topic organization) in her post on the subject here. The table of contents appears immediately, and once you begin to consume the content, it's clear, comprehensive, and quotable.

Examples 28

Examples Healthcare SEO Internal 28

Buzzstream

MAY 19, 2022

Or it can come from internal data. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. It’s not only a blog post explaining the positions, but it also has a bit of survey data at the end about couples sleeping position preferences. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. Despite an organization’s sharpest marketing strategies and best intentions, consumer behavior sometimes goes in directions that are very hard to predict. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Your consumers or clients?

Blogging 51

Blogging Brand Branding How To 51